CASE STUDIES
Below are some case studies from current and/or past clients. Check back often as we update this page.
Case Study 1 - SEO
Synopsis
This client is a luxury design and build remodeling firm in South Florida. This client wanted to increase their local relevance in their service areas, increase rankings, get more leads, and make more money for the first two quarters of 2020.
Goal
Increase organic traffic to the site by executing action items provided from 90 day project tracker such as On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
In the past 3-6 months, we have generated 23 leads from their website organically. With an average close rate of 33.00%, average sale amount of $70,000.00, and generating potentially $415,800.00 dollars worth of business based on the generated leads from our SEO strategy.
Their Google My Business listing accounted for 197 actionable items which would have potentially become leads (via phone calls, driving directions and website visits) to their business over the last 6 months. With this kind of data and metrics the SEO strategy campaign paid for itself.
Synopsis
This client is a luxury design and build remodeling firm in South Florida. This client wanted to increase their local relevance in their service areas, increase rankings, get more leads, and make more money for the first two quarters of 2020.
Goal
Increase organic traffic to the site by executing action items provided from 90 day project tracker such as On-Page and Off-Page SEO, Local SEO Strategy, Content Ideation, and Technical SEO.
Action Plan
Create content calendars, GMB post calendars, on-page SEO, off-page SEO, technical audits, content optimization, and Local SEO Strategy.
Outcome
In the past 3-6 months, we have generated 23 leads from their website organically. With an average close rate of 33.00%, average sale amount of $70,000.00, and generating potentially $415,800.00 dollars worth of business based on the generated leads from our SEO strategy.
Their Google My Business listing accounted for 197 actionable items which would have potentially become leads (via phone calls, driving directions and website visits) to their business over the last 6 months. With this kind of data and metrics the SEO strategy campaign paid for itself.
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Google Analytics - Website Conversions
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Total Calls From Google My Business (Past Quarter)
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Total Sales & ROI
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Clicks & Impressions from Google Search Console
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Case Study 2 - Social Media Marketing
Synopsis
Client provides specialized home remodeling to snowbirds (people with multiple homes and moving out in winter). They tried Google AdWords but didn't get clients as expected, as most of them were regular remodeling jobs that they didn't do. They came to us for paid social ads and to see if we could deliver results through that medium.
Goal
Qualified Leads & Conversions
Action Plan
1. Audience Research: Due to specialized nature of their audience, we had to do extensive audience research to built the customer avatar.
2. Messaging Analysis: Identifying proper messaging for target audience. We also created videos for video view campaigns to build awareness.
3. Campaign Setup & Optimization - Building campaigns & testing: We started testing with cold audience, tested re-targeting as well.
4. Event Marketing: Promoted their in-house events to potential customers to get attendees in their office to see them and talk about their needs.
5. Reporting on leads and taking feedback to understand quality leads.
Outcome
Synopsis
Client provides specialized home remodeling to snowbirds (people with multiple homes and moving out in winter). They tried Google AdWords but didn't get clients as expected, as most of them were regular remodeling jobs that they didn't do. They came to us for paid social ads and to see if we could deliver results through that medium.
Goal
Qualified Leads & Conversions
Action Plan
1. Audience Research: Due to specialized nature of their audience, we had to do extensive audience research to built the customer avatar.
2. Messaging Analysis: Identifying proper messaging for target audience. We also created videos for video view campaigns to build awareness.
3. Campaign Setup & Optimization - Building campaigns & testing: We started testing with cold audience, tested re-targeting as well.
4. Event Marketing: Promoted their in-house events to potential customers to get attendees in their office to see them and talk about their needs.
5. Reporting on leads and taking feedback to understand quality leads.
Outcome
- 34 Leads Generated
- Awareness campaign achieved 2,247 thruplays
