With Facebook Post Boosting, change your approach from being entirely organic to being both organic and paid targeting. It costs money to incorporate a sponsored component to your social media plan, but Facebook boosting is surprisingly inexpensive and even $50 a month may yield excellent results. For a brief review of Facebook boosting dos and don'ts, continue reading if this seems like something you would be interested in.
1. Do Promote Your Top Content
Put your best foot forward at all times. Consider that a certain piece would be the audience's first exposure to your company. Your goal is to leave a lasting impression. What are you hoping they will see? You wouldn't want them to see a post that had little engagement. You should constantly promote your best material because of this.
2. Don’t Promote a Post Without Calls-To-Action
This novice error, which we see a lot of, is simple to correct. Never give a post a boost if it doesn't encourage users to act. Whether it's Learn More, Shop Now, or Sign Up, every article you enhance has to have a CTA button. What comes next must always be addressed, and you must always tell your audience what to do next. For people to continue interacting with your brand, everything must in some way direct them back to your website.
3. Do Apply the 24-hour Principle
How can you tell which material will be most effective? Well, until you test a content out first, you won't know how your audience will respond to it. Because you don't want to spend money on a post that fails, you should never boost it immediately after it is published. Here's where the 24-hour rule kicks in: after publishing a post, wait 24 hours to see how it's doing, and if it's performing better than normal, boost it!
4. Don’t Bypass Facebook Algorithm
Even if Facebook's algorithm updates are making it more challenging to reach your audience, keep in mind that poor content—not the system—is your adversary. Take the time to make sure each piece of content you post is A+ and something you believe your audience will love and connect with. Don't just post for the sake of posting. We sincerely hope that these pointers have alleviated your algorithmic troubles!
5. Do Test Various Audiences
Facebook offers you tens of thousands of targeting options. You may target people based on their interests and habits in addition to reaching those who fit certain demographic criteria like age, region, and gender. If you own a doughnut business, for instance, you may advertise to those who enjoy eating out and have a sweet tooth! You can test a plethora of combinations to find your target market. This is why it pays to compare several audiences to discover which one generates interest!
6. Don’t Overspend Your Budget
Feel free to spend with ease since Facebook boosting isn't outrageously expensive. In actuality, promoting postings for $5 apiece will suffice. We'd suggest devoting as low as $50 a month on boosting if your marketing budget doesn't have a lot of wiggle space. Ten postings would cost $5, five posts would cost $10, or any amount in between. Keep continuing if you're getting good results, and perhaps increase your spending plan.
Know more in our upcoming webinar.