The most difficult aspect of SEO is its flexibility. Google's algorithm is updated 500-600 times per year. That implies there's a new update at least once a day throughout the year. Even SEO experts who devote their entire careers to determining rank criteria are left scratching their heads at the end of the day.
It's impossible to keep track of everything that's happened. That isn't a good use of your time. However, if you stay up to date on some of the most important trends and SEO methods for 2022, you'll be a step ahead of the pack. We know that 75% of searchers never look beyond the first page of results. As a result, it's critical to figure out how to avoid these algorithm adjustments and stay on track.
1. Core Web Vitals:
They're a set of measurements that assess speed, responsiveness, and visual stability, according to Google. In this post, we delve a little more into what fundamental web vitals entail, but first, a little refresher. Page speed is measured using the Largest Content-full Paint (LCP). This is the amount of time it takes for the primary content of a page to load. 2.5 seconds or less is the optimal LCP.
The First Input Delay (FID) is a metric that assesses the responsiveness of a page. This is how long a page takes to become interactive. The optimal FID is under 100 milliseconds. CLS (Cumulative Layout Shift) is a visual stability metric. This is the amount of unexpected visual page content layout movement. A CLS of less than.1 is optimal.
2. Google Passage Ranking:
In October of 2020, Google introduced Passage ranking, which allows individual passages on web pages to be ranked alongside the entire page. What is the significance of this? This means that Google can extract portions from a page, even if the page is about a different subject from the one displayed in the SERP.
For example, suppose you produced a blog post about social media marketing that included a number of topics such as tools, strategy, metrics, networks, and so on. Even if you haven't optimized for the keyword social media marketing tools, your page could still rank for it. Because your content contains a relevant piece regarding social media marketing techniques, Google is indexing it.
3. The EAT Doctrine:
Despite Google's ever-changing algorithm, the EAT principle can help you master long-term SEO success. Doesn't it sound fantastic? But, what exactly is EAT?
EAT stands for expertise, authority, and trustworthiness. It's essentially a gauge of your brand's online reputation. Google gives established, brand-authentic, and trustworthy sites a higher ranking than newer sites.
Want to know more? Head to our webinar replay that covers all the details that you need to know about the new business pro (aka SEO) of 2022.