You are aware that your sellers in interior design & remodel industry require assistance at every point of the customer experience, from demand response through transactions to repurchases, in order to increase sales.
Additionally, you want to simplify the purchasing process for clients as well as businesses when consumers succeed and businesses flourish. All of this is even more true as sales teams seek out innovative means of staying in touch with clients and one another as they adjust to an increase in options for remote and digital selling. A capable customer relationship management (CRM) system is required. However, not all CRMs are designed for an end-to-end digital experience that enhances the customer journey or for cost management while still keeping your sellers satisfied.
Whether conducting in-person or virtual sales, your sales force can track customer interactions with centralized CRM and forge stronger bonds. Additionally, the appropriate technology can keep your team linked and organized so they can prevent misunderstandings and work productively toward shared objectives. Your team can be strengthened by a solution that supports digital selling by providing proactive, intelligent prompts that keep prospects engaged and intelligent insights that help identify the best leads to focus on. It increases efficiency by automating complex activities and fosters better ties with customers. Unified data, integrated AI, and an ideal workflow are necessary to accomplish all of that. How do you tell when you've found the best answer? This checklist outlines important characteristics to consider in order to enable end-to-end digital selling.
1. Is it simple to use?
A solution can only be effective if people use it. About 47% of firms with a CRM solution have a greater than 90% adoption rate. A CRM that works well with your sellers' productivity tools, particularly their communication and collaboration platforms for sellers who operate remotely, will increase their likelihood of using it.
2. Does it allow for remote and digital sales?
You need a solution that recognizes your sales people may frequently be assisting and interacting with clients from practically anywhere in a world where digital interactions are evolving into a major engagement paradigm. Remote sellers conducting virtual meetings, realistic 3D demos, and other interactive digital experiences require your assistance.
3. Is your data unified by the CRM?
A significant economic upheaval increases the likelihood of sales and marketing misalignment, which can result in expensive effort duplication, missed opportunities, and lost time on administrative activities. At a time when you least can afford it, that damages the bottom line.
Your sales and marketing teams can work together more effectively by unifying data and implementing digital selling. A greater understanding of your consumers is made possible by shared customer data, interconnected processes, and cooperation. These factors also help you handle leads more effectively and create insights across departments, all while lowering expenses. All of these requirements can be satisfied by an end-to-end CRM solution.
Want to know more? Stay tuned for more information.