Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.
If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget.
We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them:
Ways to Market Your Kitchen and Bath Business on a Small Budget
1. Build Your Presence Online
If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business.
You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page.
2. Ask for Referrals
Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust.
So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community.
3. Stay in Touch with Your Customers
Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one.
Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors.
4. Share Valuable Information with Your Audience
By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients.
These are great ways to market your business on a low to no budget. For some additional tips visit our next webinar which will focus on effective ways for designers to do their own public relations (PR). In this webinar you will learn why a back-to-basics approach is the most effective and affordable way for designers to do PR. You don't need to hire an expensive publicist or agency to do it either because no one can represent you better then you can. Some of the topics that will be discussed include; goal setting, how to find the right media, how to choose the right project for your pitch, media kits, building relationships and the PR mindset. You don't want to miss this impactful webinar to grow your brand.