With the nerve-wracking and intense competition in the remodeling and Interior Design industry, it is getting harder to gain a competitive edge organically. Sure, you can build a mind-blowing website and you still need to advertise and market it properly. Here is where your PPC Ad campaigns come in.
Are you running a PPC Ad campaign? If you are, are you happy with how your PPC Ad campaign is doing? Did the results of your current PPC campaign leave you unsatisfied? Or, do you simply want better results? Read on!
5 Tips to Improve PPC Ad Campaign for Your Remodeling & Interior Design Business
1. Low-Performing Keywords
The first and foremost thing to do is to check whether you have added low-performing keywords in your campaign or not. At times, it gets very difficult to realize which these are. For this, the trick is to see what your target keywords are and evaluate each one and check them for the following:
- Low clicks
- Low impressions
- Low conversions
A keyword that is giving your add multiple clicks but does not turn into conversions, is a low-performing keyword. For instance, if you are targeting the keyword “living room design”, you might be getting a lot of clicks on it but no conversions. Don’t just remove it. See how you can optimize it. It may be that people are coming to your page and not looking for living room design, maybe they wish to find “modern living room design”. That is why they don’t click further.
2. Include Negative Keywords
Including negative keywords is going to save you a lot of money on your campaign. By defining a negative keyword, search engines will know when not to show your ad. In the remodeling and interior design industry, you may not want your advertisement to show when someone types “DIY home décor”. So, it is important to add it to your negative keyword list.
3. Killer Content
Killer and top-of-the-line content are going to make the client click on your ad once they see it. Therefore, it is very important to go ahead and invest your time, money and energy in crafting the content for your advertisement. There should be no ambiguity about anything in the advertisement. The message, offer and value proposition should be clear with a clear call to action.
4. Manual Biding
Even though automatic bidding makes sense, it is better to go for manual bidding. This will give you control over what keywords you bid for and for how much.
Pro Tip: if bidding manually, you need to keep a closer eye on campaign performance. Check it weekly.
5. Proper Landing Pages
The biggest mistake people make is to link all ads to the home page. This is not the right way to handle traffic for most PPC campaigns. It is like you hold the hand of your potential client and leave him in the middle of the sea (home page). Your ad must lead them directly to what they are looking for. For instance, if the client clicked on an ad for “New Bathroom Designs 2021” they should land on the Bathroom Design page on your website instead of the main home page
Surely, these 5 tips are going to make your PPC campaign more efficient and result in better ROI (return on investment). Visit our Pay-Per-Click PPC page for additional PPC strategies, and also take a look at our resource library for more marketing strategies. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.