The current decade has seen the internet becoming the largest source of ideas and information on interior design and remodeling for homes and offices. Using the internet, you can find thousands of design options, service providers, and latest trends in a few minutes with the least amount of effort.
Thousands of prospects and potential clients browse the internet every day. Reaching out to them effectively and making them aware of your products and services is the ultimate goal of every digital marketing campaign.
With a lot going in the COVID-19 scenario, online shopping, and eCommerce, home design and remodeling trends have changed significantly. Keeping the evolving prospects preferences and characteristics into view, here are 5 of the top digital marketing trends in 2021 for interior designers and home remodelers.
1. Comprehensive Approach To Marketing
In today’s digital world almost every interior design and remodeling business has a functional website for their prospects and clients. With the basic digitalization needs taken care of, in 2021 experts foresee a greater need for a wholesome and comprehensive approach towards marketing. Incorporating the digital tools of search engine optimization (SEO), pay per click (PPC) advertising and social media marketing is essential for growth and survival in this highly competition industry. With so much happening online, you cannot rely on a single marketing strategy to gain new clients and retain existing ones.
The development of a digital marketing campaign that comprises a mix of these tools can lead to more productive synergized results. High-quality efforts in SEO and social media marketing can help enhance your inquiries and leads effectively. You will also be able to generate more traffic to your website through this collective strategy.
2. Greater Emphasis on Video Content
With the days of exploring magazines and books left far behind in the digitalization of the interior design and home remodeling industry, prospects are more dependent on virtual sources of information available online. The infiltration of the COVID – 19 pandemic has also enhanced the need for better and more effective online content for prospects in this industry. As people avoid going out or are restricted from free movement, they prefer sitting at home and exploring their options of interior décor and home renovations. When you say, seeing is believing, it is absolutely true in interior design.
Designers and remodelers in this market need to utilize video content more effectively to provide a better insight to the prospect about their products, services, skills, and expertise. It is essential to upload more videos of your successful projects and professional masterpieces to help potential clients get a feel of the type of quality work you can provide to them. With the right music, special effects, and well-cinematized video you can not only attract a greater audience to your online platform but also help in ranking your website.
3. Utilize Google Local Service Ads
Google Local Service Ads are one of the most effective ways of reaching out to potential online clients in your vicinity. Ranking interior designers and home remodelers in your neighborhood on top of the Google search results page, allows prospects to get in touch with the company through direct calls and messages. Supplementing SEO techniques, Google Local Service Ads are ideal for service-oriented companies like those in the interior design and home remodeling space. It is cost-effective for businesses as well because they do not have to pay for every client that clicks to their website. Business owners only pay for leads that make direct contact with them.
Many potential clients believe that a high-ranking interior design company is also more reputable and reliable and hence the chances of getting business from them can increase. The various components of the Google Local Service Ads give the prospect a short but crisp description of the interior designer. The most noteworthy of these is the review and rating of the company and the Google guaranteed green checkmark.
For more information about the significance of Google Local Service Ads in the interior design and home remodeling industry check out our article on Google Local Service Ads for Interior Designers where you will find The Complete Guide To Google Local Service Ads for Interior Designers.
A growing and emerging technology in the field of artificial intelligence is a chatbot. A software that can generate simple conversations and discussions with potential clients by text messages just like humans. Chatbots have been designed and developed to carry out several functions including answering phone calls, replying to messages, solving simple problems, and contacting clients efficiently.
With the growing use of online platforms to search for information and gain knowledge in the field of interior design and home remodeling, chatbots provide an innovative and effective solution for high-quality client services that can be made available 24 hours a day, 7 days a week. Every interior designer and home remodeler must incorporate this emerging technology on their websites and e-commerce operations (products or showrooms).
5. Influencer Marketing
Experts predict a high growth of influencer marketing in the next few years. For interior designers and remodelers, 2021 will see a lot of influencer marketing. They are popular and influence society because people like and follow them. The concept is fairly new but is here to stay based on the rapid pace and influence of social media on society.
With a personalized touch and well-evaluated choices, these influencers can create a strong impact on the buying decision of potential clients. To fulfill your interior design goals and objectives in the year 2021, you need to identify your niche influencers and ensure their followers get honest opinions and reviews about your interior design services and home remodeling expertise.
To Sum It Up
Digital presence and online marketing help interior designers and home remodelers to display their works innovatively, reach out to potential target markets efficiently, and generate new business leads effectively.
In 2021, every entity in this industry must ensure the development of a marketing strategy that helps accomplish its primary goals through the incorporation of the latest digital marketing trends for growth and overall business success.
For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.