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10 Best Podcasts in 2022 for Design Professionals

12/15/2021

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Kitchen & Bath Marketing Solutions Exclusive!
The podcast enterprise is booming since 2020, after the unfortunate pandemic hit, that put the television and film industry in severe production and launch crises. But podcasts are great in many ways for such market circumstances. You can connect with your audience from the comfort of your couch and make your way around less-expensive recording equipment. It is a big window of opportunity, and every hit show has jumped into the launch of a companion podcast. But well executed and thoughtful podcasts are particularly tough to produce, and suitable podcasts which can be doing something revolutionary or precise are rare. So, we’ve compiled this list of our 10 best podcasts for 2022 which you must subscribe to and get access to unlimited resources of knowledge and great pieces of advice to excel as a podcaster of the Interior Design, Home Remodeling, and Architect niches. 
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​1. 99% Invisible
Listen Score: LS 85/ Global Rank: Top 0.01% 
99% Invisible  is a sound-rich and narrative podcast that unfolds the world of architecture and design. In highly intuitive and thoughtful way, host Roman Mars creates content that unveils how the unnoticed architecture and design shape our everyday life.
Useful Topics & Categories:  Architecture, Infrastructure, Technology
Featured Episodes: Structural Integrity, The Next Billion Users

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2. A Well-Designed Business®
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Listen Score: LS 57/ Global Rank: Top 0.5% 
A Well-Designed Business® targets the gaps in industry research and fills in with critique, knowledge and entertainment. LuAnn’s bright as the host of this show makes sure that what you take away as an advice is always specific and actionable. Big success mantra is that the episodes air 2x per week on major podcast platforms.
Useful Topics & Categories: How to get clients without a portfolio when you’re new on the scene, How to build a team, How to use social media to market your firm, How to identify your market, and why doing all of this will lead to a fuller pipeline. 
Featured Episodes: Erica Reiner: Make More Green by Going Green

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3. How to Decorate
Listen Score: LS 54/ Global Rank: Top 0.5% 
This popular podcast from Ballard Designs includes a series of lessons on decorating, told through the first hand experiences of professionals. With top designers, Markham Roberts, Joy Moyler and Katie Ridder, episodes are the fine amalgamation of subjects like outfitting a dining room and matching pairs. 
Useful Topics & Categories: Building a house series 
Featured Episodes: Stylist & Author Melissa Penfold

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4. The Design You Podcast With Tobi Fairley
Listen Score: LS 47/ Global Rank: Top 1%
Design You is a coaching program for interior  designers,  creatives,  entrepreneurs,  and  moms  to learn  about  balancing  home,  health,  wealth  and  joy. Episode #193 is an elaborate discussion on Millionaire Mentorship program where Tobi Fairley helps designers running multiple 6 figure businesses create a system and processes that can support 7 figures within the bounds of sustainability. 
Useful Topics & Categories: Health and Wealth, Entrepreneurs, Millionaires 
Featured Episodes: A Different Kind of Millionaire,  Getting To Know The Real Tobi

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5. Business of Design® Podcast
Listen Score: LS 48/ Global Rank: Top 1%
Kimberly Seldon, the podcast host, is a successful interior design professional, actively practicing real clients and budgets. On her podcast she seeks advice and brings forth all important questions on behalf of diverse audience of professional interior designers, decorators, stagers, stylists, landscapers and architects.
Useful Topics & Categories: Increasing Profits & Managing Trades, Best Client Ever
Featured Episodes: Process Interruptus with Jerrica Zaric

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6. Archispeak 
Listen Score: LS 47/ Global Rank: Top 1% 
Archispeak is a great week starter, goes on-air on Sundays. Hosted by Evan Troxel, Neal Pann and Cormac Phalen, this podcast is an invaluable asset for listeners. The show has a flavor of diversity that brings together beginners and veterans of the architecture industry.
Useful Topics & Categories: Design, Tools, and Work/Life Balance
Featured Episodes: Bondo Artistry ​

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7. Design Biz Survival Guide
Listen Score: LS 37/ Global Rank: Top 2.5%
Hosted by professional interior designer with over ten years of experience in the design industry, Rick Campos, as well as past president of ASID Orange County, this podcast practices the theme of storytelling as seen through the eyes of designers and industrialists. An in-depth but candid conversation about life that revolves around the business of design, this podcast is intended to inform, inspire, and empower audiences.
Useful Topics & Categories: Mapping ideal clients, unexpected social media strategy, attracting predictable clients
Featured Episodes: Three Year Anniversary


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8. Designer Discussions
Listen Score: LS 32/ Global Rank: Top 5% 
Co-sponsored by Kitchen and Bath Marketing Solutions, GetInk DIY and DesignAppy, this podcast launches brand new episodes every Thursday. This show is an informative discussion with design professionals (architects, interior designers, home remodelers, business coaches, publicists and customer satisfaction professionals). Main focus of the episodes is on marketing, branding, PR and business advice. Solopreneurs and small business owners can learn a lot of great tips and tricks to run their design businesses more efficiently. This podcast is unique to share study resources and workbooks for their audience which gives it a culture of a candid classroom. These resources and tools are highly helpful for beginners. The show is a must-have on your playlist as it is a great combination of interviews, special co-hosts and solo shows from Jason, Maria and Mirjam.
Useful Topics & Categories: Marketing, Branding, Public Relations, Press, Business Development
Featured Episodes: What makes an interior designer marketable, Minimum expenditure & pricing strategies ​

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9. KBTalks Powered by NKBA
Listen Score: LS 26/ Global Rank: Top 10% 
Hosted by Karl Champley and Jennifer Bertrand, this podcast is dedicated to promote and support the kitchen and bath industry in the USA. Episodes are targeted to specific industry-critical topics and in-depth conversations with industry experts, media connections, designers, influencers and technical maestro in the kitchen and bath niche. Topics range from business strategies, marketing, ongoing trends and tech innovations.
Useful Topics & Categories: Trends, Retail, Hot Market, Kitchen, Bathroom
Featured Episodes: Live from KBIS: A Conversation with Matthew Quinn

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10. The Rhythm of Design with Teresa Perkins
This podcast is an inspirational and informative dialogue about the world of interior design. Teresa Perkins is the owner of The Teresa Perkins Company and hosts the live podcast episodes every Wednesday on Facebook and YouTube. This podcast features interviews with realtors, design professionals, industry's veteran experts and business owners. 
Useful Topics & Categories: Showrooms, Wallpaper designs, How to purchase art, Contemporary Glam. 
Featured Episodes: 3 Wonderful Interior Designers ​
Let us know your favorite podcasts in the comments section below. For more information you can review our website under Resource Library section.  
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Awards in Interior Design

9/15/2021

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​What it takes to be an award winning designer?  Be it Design Excellence Award ceremonies or Residential Excellence Design Award. Every Award can be an opportunity for your interior design business if used correctly. Kitchen & Bath Marketing Solutions aims to guide you through and provide some tips to utilize your award winning opportunity to build your brand. 

1. Know thy audience!
Look for business groups in your area. What awards are available in your area? Google it with your states and then with your city. Where do you want your people to be polling from? Let your audience know you’ve the same award they are familiar with.

2. Media coverage you need for your awards
Some awards are sponsored by media. Others may face difficulty to find right media channels for promotion. Magazines may not be featuring your project in professional publications. In such a case you need to put some effort yourself. Earned feature placement for your projects can be sometimes better than getting into paid award competitions.

3. Build your brand with your awards
Winning an award can help you build your brand. Market your projects in different avenues like website, blog or video. Look for the outlets where organizations giving you awards are promoting their competitions.

4. SEO (Search Engine Optimization) for your award promotion
You can rewrite about your awards earned in the past and link to those archives on the web. Always have your own links and blogs on your awards as the publications by other organizations may no longer be functional. Remember! Dead links on your website will hurt you.

5. Tips for design competitions
Read all the requirements for winning a particular award including membership details. Know the judges and their background who are in the design competition. Some famous design competitions and local awards in  kitchen & bath remodeling niche are NKBA design competition for Dallas and NARI. 
Search for categories that may have less number of applicants. You can also promote judges’ remarks to showcase your credibility.

6. Target big organizations with your awards
Scope your story in a way that depicts your leadership skills. Some renowned trade organizations, local business journal rank listings or media agencies can offer free of charge, non-commercial promotion of your awards. You need a second hand acknowledgements to know you’re doing well. Know different cultural opinions on aesthetics and designs. Be more strategic.


For more information on interior design business and digital marketing for designers, remodelers and architects visit us at Kabms.com. 
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Your PR Strategy for High-Dollar Clients

8/16/2021

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Public Relations is all about raising awareness and creating engagement with the target audience of your business. There are several PR tools but Press Release is the most important one to get noticed by the luxury brand's audience. 

Why getting press is essential when targeting luxury clients?​

1. Third-Party Credibility: 
Interior designers intuitively understand the power of getting press. There are so many options for marketing and promotions but PR is the ONLY ONE that gives you third-party credibility. 

2. Validation by Big 5 Social Platforms:
 PR not only impactful to attract clients but also is essential to get validated by the Big Five: Google, Facebook, YouTube, Twitter and Wikipedia. 

3. Earned Media: 
Press is one of the differentiating factors when evaluating designers. It is better than word of mouth because the testimonial comes from a credible source. It is called earned media for a good reason. Not everyone gets it, and that makes you stand out. 

What media designers, architects or remodelers can target?

1. Regional Magazines:
Target the media your ideal client READS. Focus on regional magazines if you want to attract local clients. Regional magazine coverage tends to be most beneficial to attract business. 

2. Media Outlets that Your Client Knows: 
Target the media your ideal client KNOWS - think home design titles like Better Homes & Gardens, House Beautiful etc. 

3. Media Outlets that Your Client Does Not Know: 
Target media your ideal client DOESN’T KNOW. Garner coverage in other outlets, big and small, it all helps establish you as an expert SUCCESSFUL designer.

What to Pitch? 
Think about what would impress your ideal client? Media 'mentions' always work!

1. Projects:
These are the most challenging pitches because it takes a very long time to see results but it is absolutely necessary. 

2. Your Story: 
Showcase your business story that your clients can relate to. Media sponsored awards are a great way to get published. 

3. Trends:
Be the trend setter and at the same time stay up-to-date about the latest trends most liked by the luxury clients. 


Tips for an Effective PR Strategy: 

1. Be Proactive: 
You need to be PROACTIVE to get published. Complete your research and reach out to the press channels your clients are reading. 

2. Create a Plan:
List down your PR plan and break it down into achievable goals. 

3. Build PR Budget/Time into Your Marketing:
Track your PR activities on time and money scale. For luxury marketing it is essential to dedicate a portion of your business budget for media and press release. 


For more value based information visit our website www.kitchenandbathmarketingsolutions.com






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