Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.
If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget.
We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them:
Ways to Market Your Kitchen and Bath Business on a Small Budget
1. Build Your Presence Online
If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business.
You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page.
2. Ask for Referrals
Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust.
So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community.
3. Stay in Touch with Your Customers
Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one.
Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors.
4. Share Valuable Information with Your Audience
By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients.
These are great ways to market your business on a low to no budget. For additional marketing information take a look at the most recent webinar we did on the top 10 marketing ideas for interior design businesses. Additional marketing information can be found on our Resource Library. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
As you all know, we all are living and operating in a digital age now. For every small and large business, it has become a necessity to remain relevant to your audience in your area of expertise.
Competition is fierce in the interior design and kitchen and bath remodeling industry. To fight for your place in this ever-changing and ever-growing niche, you must come up with a great marketing strategy and implement it as a basic need for your business.
Best 2020 Marketing Tips for Your Interior Design and Kitchen & Bath Business
We have compiled some useful marketing tips that can help you to make the right moves while starting your interior design or kitchen and bath remodeling business:
1. Build a Detailed Marketing Plan
Marketing strategy is about building the best way to inform your potential customers about your brand and your services. Before you jump into any marketing campaign, write your marketing strategy in detail.
Mention the goals and objectives you want to achieve through marketing your business and look for ways to help you accomplish those goals. An excellent marketing strategy is one where you can convince your audience that you are better than your competitors and they can trust you with everything you are offering.
2. Go for Organic SEO or PPC Services
To get your business listed on the search engine result pages, there are two ways to do so. The first way is going for SEO and put in efforts to rank your website on the search engines. The other way is to run paid Pay-Per-Click advertising campaigns to get traffic to your site or landing pages. If you are a small business with little budget for marketing, it’s best to work on organic SEO i.e. searching for the right keywords, optimizing the pages on your site, and providing a great user experience.
3. Diversify Your Marketing Platforms
While your marketing goals should be sharply focused, you should experiment with different marketing channels. As you are starting your interior design or kitchen and bath remodel business, never restrict yourself to just one platform because it will limit your growth. Utilize all the familiar channels like Instagram, Facebook, Pinterest, and Houzz. Build your profile on all these social media platforms because they are great for this industry and provide an affordable way to engage with your prospects.
4. Invest in Visual Content
Almost all social media audiences react strongly to visual content like videos, pictures, animations, and infographics. You can take benefit from visual content marketing and create eye-catching photos or videos of the projects you are working on or have completed. While you share the entire process from start to finish with your audience, it triggers their interest and they start engaging with your content asking questions and getting information about your services.
5. Do not Ignore Client Feedback or Reviews
Never take your clients’ reviews or feedback for granted. Remember, your clients are the driving force behind your business so what they say about your services should matter to you. Maintain a relationship of trust and transparency with them by responding to every comment, review, or feedback (positive or negative) you get regarding your services.
Pay attention to these tips and the marketing for your interior design or kitchen and bath remodel business will be a little less daunting. For additional starter marketing tips take a look at our article on 10 amazing online marketing tactics for the Interior Design or Kitchen and Bath Remodel Business Owner. This article along with other information in our resource library will help you better understand your target market, prepare your marketing plan and grow your business.
A kitchen or bathroom remodel is a major renovation project for many home owners. Often times this is one of the biggest expenses they make when renovating their home. Home owners do not want their kitchen or bathroom to end up becoming a nightmare instead of a dream come true.
With that in mind, they take time to consider the company that will be breaking, restructuring, and redesigning their kitchen or bath. Many home owners conduct thorough research to find interior designers and kitchen and bath remodeling companies to interview for their project. Usually this research turns into three to five companies they would like to work with and some questions they would like answered to narrow their decision.
We've done marketing in this industry for over a decade and below are five questions we hear prospects ask kitchen and bath remodeling companies over and over again.
Top 5 Questions Prospects Ask Before Hiring a Kitchen and Bath Remodeler
1. Can you provide some samples, past projects you have completed, and provide client references?
This is the best way to gauge someone’s work and capability. By looking at the remodeling projects that they have undertaken in the past, prospects develop a clear idea about the companies expertise and skills. As the interior designer or remodeling company you need to be prepared to have projects that best showcase your work and also relate to the type of project the prospect is looking to develop.
2. Do you have a license and required insurance?
Most prospects are only satisfied with a remodeling company or interior designer if the answer to this question is yes. A true professional will always have a copy of these documents readily available for the prospect’s satisfaction.
3. What is your estimated bid and time frame for the completion of the project?
It is a crucial question many prospects have and especially pertinent for their given project. Based on your requirements, design process, and overall project details, you should provide an estimated time frame for the completion of the project along with a price quotation for the job. The more clear and detailed you are here the more comfortable the prospect will feel about selecting your company.
4. What are the fixtures/materials you will use and where will you be purchasing them?
Prospects want to know about your suppliers so they can have a clear idea about the quality of the materials that will be used on their project. Many prospects have heard horror stories about substandard materials being used on projects in order to meet the project budget at the cost of quality and durability. As the designer/kitchen and bath remodeler you must ensure that the prospects understand you will not sacrifice quality.
5. What type of contract will they be signing with your company?
A remodeling deal cannot just be done through a simple handshake. You need to have a legally binding contract to ensure the quality and timely completion of the job. Regardless of the friendly nature and cordial relation with the prospect, you need to have a signed legal contract with every detail mentioned explicitly in the document.
These are the five questions we hear over and over again, and as an interior designer and kitchen and bath remodeling company you need to be prepared to answer these questions to the best of your ability to put the prospects mind at ease. For more information get in touch with one of our professionals to help you prepare for a prospect meeting or schedule a strategy session to see how we can best be of assistance.
2020 started as a promising year for the housing industry but later everything turned towards uncertainty. The COVID-19 outbreak badly affected the economic footings of every business including the kitchen and bath remodeling industry. Almost all the companies in this sector are in various states of turmoil as they are planning strategies to reopen their business once the quarantine period ends.
However, amidst all the turmoil and horrific outbreak, kitchen and bath businesses are fully prepared to emerge with the signs of adaptability, optimism, resilience, hope, and courage to continue their work in this “new normal” phase. They are adapting to new realities, redefining their business operations, and searching for ways to come out stronger from the COVID-19 pandemic. Different contractors and designers are working towards staying in touch with their client base and utilizing this time productively to address all the business imperatives that they generally do not have the time to address.
Nothing New for Kitchen and Bath Industry
We should remember that the kitchen and bath industry has seen many calamities, challenges, natural disasters, and even World War II in its history. The industry has gone through rapid evolution in designs, lifestyles, family-composition, and needs of the people. It has also observed all the technological advancements that literally changed the way people live as well as the way companies sell their products and market their business.
Through all of this, the kitchen and bath sector has not only survived but also flourished and made great progress. The experts of this industry have proven from time-to-time that it’s a field of resilient, tough-minded, adaptive, and forward-thinking people.
So this time, once again, experts are coming forward with their ideas to continue their business after this outbreak. Let’s have a look at some of those ideas:
Life from Home
Before COVID-19, it was relatively easy to have an independent facility for our parents or older people so that they can enjoy life and maintain their well-being. Now, most of those facilities have become areas of infection. People are looking to create a safe and comfortable environment in their home where they can grow old and live with dignity knowing the environment, they live in is not only safe but also full of warmth and care. So, the kitchen and bath industry have a great opportunity to respond to these challenges by turning their space into a more functional, accessible, and comfortable one.
Everyone is Looking Forward to Change
People have spent enough time in their homes and now they are bored. They have realized that their space needs a change and refresher. As many have determined there is no vacationing, hoteling, and traveling this year, those funds are now available for remodeling purposes. So, interior designers and kitchen and bath remodeling businesses have a remarkable opportunity to utilize this time to help people make their kitchens and baths a more relaxing and enjoyable space. It is the perfect time to establish yourself as a kitchen and bath professional by putting your expertise out there to solve the problems of your prospects are facing.