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10 Best Podcasts in 2022 for Design Professionals

12/15/2021

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Kitchen & Bath Marketing Solutions Exclusive!
The podcast enterprise is booming since 2020, after the unfortunate pandemic hit, that put the television and film industry in severe production and launch crises. But podcasts are great in many ways for such market circumstances. You can connect with your audience from the comfort of your couch and make your way around less-expensive recording equipment. It is a big window of opportunity, and every hit show has jumped into the launch of a companion podcast. But well executed and thoughtful podcasts are particularly tough to produce, and suitable podcasts which can be doing something revolutionary or precise are rare. So, we’ve compiled this list of our 10 best podcasts for 2022 which you must subscribe to and get access to unlimited resources of knowledge and great pieces of advice to excel as a podcaster of the Interior Design, Home Remodeling, and Architect niches. 
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​1. 99% Invisible
Listen Score: LS 85/ Global Rank: Top 0.01% 
99% Invisible  is a sound-rich and narrative podcast that unfolds the world of architecture and design. In highly intuitive and thoughtful way, host Roman Mars creates content that unveils how the unnoticed architecture and design shape our everyday life.
Useful Topics & Categories:  Architecture, Infrastructure, Technology
Featured Episodes: Structural Integrity, The Next Billion Users

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2. A Well-Designed Business®
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Listen Score: LS 57/ Global Rank: Top 0.5% 
A Well-Designed Business® targets the gaps in industry research and fills in with critique, knowledge and entertainment. LuAnn’s bright as the host of this show makes sure that what you take away as an advice is always specific and actionable. Big success mantra is that the episodes air 2x per week on major podcast platforms.
Useful Topics & Categories: How to get clients without a portfolio when you’re new on the scene, How to build a team, How to use social media to market your firm, How to identify your market, and why doing all of this will lead to a fuller pipeline. 
Featured Episodes: Erica Reiner: Make More Green by Going Green

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3. How to Decorate
Listen Score: LS 54/ Global Rank: Top 0.5% 
This popular podcast from Ballard Designs includes a series of lessons on decorating, told through the first hand experiences of professionals. With top designers, Markham Roberts, Joy Moyler and Katie Ridder, episodes are the fine amalgamation of subjects like outfitting a dining room and matching pairs. 
Useful Topics & Categories: Building a house series 
Featured Episodes: Stylist & Author Melissa Penfold

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4. The Design You Podcast With Tobi Fairley
Listen Score: LS 47/ Global Rank: Top 1%
Design You is a coaching program for interior  designers,  creatives,  entrepreneurs,  and  moms  to learn  about  balancing  home,  health,  wealth  and  joy. Episode #193 is an elaborate discussion on Millionaire Mentorship program where Tobi Fairley helps designers running multiple 6 figure businesses create a system and processes that can support 7 figures within the bounds of sustainability. 
Useful Topics & Categories: Health and Wealth, Entrepreneurs, Millionaires 
Featured Episodes: A Different Kind of Millionaire,  Getting To Know The Real Tobi

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5. Business of Design® Podcast
Listen Score: LS 48/ Global Rank: Top 1%
Kimberly Seldon, the podcast host, is a successful interior design professional, actively practicing real clients and budgets. On her podcast she seeks advice and brings forth all important questions on behalf of diverse audience of professional interior designers, decorators, stagers, stylists, landscapers and architects.
Useful Topics & Categories: Increasing Profits & Managing Trades, Best Client Ever
Featured Episodes: Process Interruptus with Jerrica Zaric

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6. Archispeak 
Listen Score: LS 47/ Global Rank: Top 1% 
Archispeak is a great week starter, goes on-air on Sundays. Hosted by Evan Troxel, Neal Pann and Cormac Phalen, this podcast is an invaluable asset for listeners. The show has a flavor of diversity that brings together beginners and veterans of the architecture industry.
Useful Topics & Categories: Design, Tools, and Work/Life Balance
Featured Episodes: Bondo Artistry ​

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7. Design Biz Survival Guide
Listen Score: LS 37/ Global Rank: Top 2.5%
Hosted by professional interior designer with over ten years of experience in the design industry, Rick Campos, as well as past president of ASID Orange County, this podcast practices the theme of storytelling as seen through the eyes of designers and industrialists. An in-depth but candid conversation about life that revolves around the business of design, this podcast is intended to inform, inspire, and empower audiences.
Useful Topics & Categories: Mapping ideal clients, unexpected social media strategy, attracting predictable clients
Featured Episodes: Three Year Anniversary


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8. Designer Discussions
Listen Score: LS 32/ Global Rank: Top 5% 
Co-sponsored by Kitchen and Bath Marketing Solutions, GetInk DIY and DesignAppy, this podcast launches brand new episodes every Thursday. This show is an informative discussion with design professionals (architects, interior designers, home remodelers, business coaches, publicists and customer satisfaction professionals). Main focus of the episodes is on marketing, branding, PR and business advice. Solopreneurs and small business owners can learn a lot of great tips and tricks to run their design businesses more efficiently. This podcast is unique to share study resources and workbooks for their audience which gives it a culture of a candid classroom. These resources and tools are highly helpful for beginners. The show is a must-have on your playlist as it is a great combination of interviews, special co-hosts and solo shows from Jason, Maria and Mirjam.
Useful Topics & Categories: Marketing, Branding, Public Relations, Press, Business Development
Featured Episodes: What makes an interior designer marketable, Minimum expenditure & pricing strategies ​

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9. KBTalks Powered by NKBA
Listen Score: LS 26/ Global Rank: Top 10% 
Hosted by Karl Champley and Jennifer Bertrand, this podcast is dedicated to promote and support the kitchen and bath industry in the USA. Episodes are targeted to specific industry-critical topics and in-depth conversations with industry experts, media connections, designers, influencers and technical maestro in the kitchen and bath niche. Topics range from business strategies, marketing, ongoing trends and tech innovations.
Useful Topics & Categories: Trends, Retail, Hot Market, Kitchen, Bathroom
Featured Episodes: Live from KBIS: A Conversation with Matthew Quinn

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10. The Rhythm of Design with Teresa Perkins
This podcast is an inspirational and informative dialogue about the world of interior design. Teresa Perkins is the owner of The Teresa Perkins Company and hosts the live podcast episodes every Wednesday on Facebook and YouTube. This podcast features interviews with realtors, design professionals, industry's veteran experts and business owners. 
Useful Topics & Categories: Showrooms, Wallpaper designs, How to purchase art, Contemporary Glam. 
Featured Episodes: 3 Wonderful Interior Designers ​
Let us know your favorite podcasts in the comments section below. For more information you can review our website under Resource Library section.  
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How to Market your Kitchen and Bath Business with a Small Budget

11/15/2020

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Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.

If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget.

We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them:

Ways to Market Your Kitchen and Bath Business on a Small Budget


1. Build Your Presence Online

If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business.
 
You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page.
 

2. Ask for Referrals

Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust.
 
So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community.
 

3. Stay in Touch with Your Customers

Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one.
 
Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors.
 

4. Share Valuable Information with Your Audience

By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients.

These are great ways to market your business on a low  to no budget. 
For additional marketing information take a look at the most recent webinar we did on the top 10 marketing ideas for interior design businesses. Additional marketing information can be found on our Resource Library. If you want to  speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand. 
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Marketing Tips to Consider When Starting Your Interior Design or Kitchen and Bath Remodel Business

8/15/2020

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As you all know, we all are living and operating in a digital age now. For every small and large business, it has become a necessity to remain relevant to your audience in your area of expertise.

Competition is fierce in the interior design and kitchen and bath remodeling industry. To fight for your place in this ever-changing and ever-growing niche, you must come up with a great marketing strategy and implement it as a basic need for your business.

Best 2020 Marketing Tips for Your Interior Design and Kitchen & Bath Business

We have compiled some useful marketing tips that can help you to make the right moves while starting your interior design or kitchen and bath remodeling business:


1. Build a Detailed Marketing Plan

Marketing strategy is about building the best way to inform your potential customers about your brand and your services. Before you jump into any marketing campaign, write your marketing strategy in detail.
 
Mention the goals and objectives you want to achieve through marketing your business and look for ways to help you accomplish those goals. An excellent marketing strategy is one where you can convince your audience that you are better than your competitors and they can trust you with everything you are offering.
 

2. Go for Organic SEO or PPC Services

To get your business listed on the search engine result pages, there are two ways to do so. The first way is going for SEO and put in efforts to rank your website on the search engines. The other way is to run paid Pay-Per-Click advertising campaigns to get traffic to your site or landing pages. If you are a small business with little budget for marketing, it’s best to work on organic SEO i.e. searching for the right keywords, optimizing the pages on your site, and providing a great user experience.
 

3. Diversify Your Marketing Platforms

While your marketing goals should be sharply focused, you should experiment with different marketing channels. As you are starting your interior design or kitchen and bath remodel business, never restrict yourself to just one platform because it will limit your growth. Utilize all the familiar channels like Instagram, Facebook, Pinterest, and Houzz. Build your profile on all these social media platforms because they are great for this industry and provide an affordable way to engage with your prospects.
 

4. Invest in Visual Content

Almost all social media audiences react strongly to visual content like videos, pictures, animations, and infographics. You can take benefit from visual content marketing and create eye-catching photos or videos of the projects you are working on or have completed. While you share the entire process from start to finish with your audience, it triggers their interest and they start engaging with your content asking questions and getting information about your services.
 

5. Do not Ignore Client Feedback or Reviews

Never take your clients’ reviews or feedback for granted. Remember, your clients are the driving force behind your business so what they say about your services should matter to you. Maintain a relationship of trust and transparency with them by responding to every comment, review, or feedback (positive or negative) you get regarding your services.

Pay attention to these tips and the marketing for your interior design or kitchen and bath remodel business will be a little less daunting. For additional starter marketing tips take a look at our article on
10 amazing online marketing tactics for the Interior Design or Kitchen and Bath Remodel Business Owner.
This article along with other information in our resource library will help you better understand your target market, prepare your marketing plan and grow your business.
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5 Questions Asked by Prospects Before Hiring a Kitchen and Bathroom Remodeling Company

7/1/2020

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5 Questions Asked By Prospects before Hiring a Kitchen and Bath Remodel Company - Kitchen & Bath Marketing Solutions
A kitchen or bathroom remodel is a major renovation project for many home owners. Often times this is one of the biggest expenses they make when renovating their home. Home owners do not want their kitchen or bathroom to end up becoming a nightmare instead of a dream come true.

With that in mind, they take time to consider the company that will be breaking, restructuring, and redesigning their kitchen or bath. Many home owners conduct thorough research to find interior designers and kitchen and bath remodeling companies to interview for their project. Usually this research turns into three to five companies they would like to work with and some questions they would like answered to narrow their decision.  

We've done marketing in this industry for over a decade and below are five questions we hear prospects ask kitchen and bath remodeling companies over and over again.

Top 5 Questions Prospects Ask Before Hiring a Kitchen and Bath Remodeler

1. Can you provide some samples, past projects you have completed, and provide client references?

This is the best way to gauge someone’s work and capability. By looking at the remodeling projects that they have undertaken in the past, prospects develop a clear idea about the companies expertise and skills. As the interior designer or remodeling company you need to be prepared to have projects that best showcase your work and also relate to the type of project the prospect is looking to develop.   
 

2. Do you have a license and required insurance?

Most prospects are only satisfied with a remodeling company or interior designer if the answer to this question is yes. A true professional will always have a copy of these documents readily available for the prospect’s satisfaction.
 

3. What is your estimated bid and time frame for the completion of the project?

It is a crucial question many prospects have and especially pertinent for their given project. Based on your requirements, design process, and overall project details, you should provide an estimated time frame for the completion of the project along with a price quotation for the job. The more clear and detailed you are here the more comfortable the prospect will feel about selecting your company.
 

4. What are the fixtures/materials you will use and where will you be purchasing them?

Prospects want to know about your suppliers so they can have a clear idea about the quality of the materials that will be used on their project. Many prospects have heard horror stories about substandard materials being used on projects in order to meet the project budget at the cost of quality and durability. As the designer/kitchen and bath remodeler you must ensure that the prospects understand you will not sacrifice quality.
 

5. What type of contract will they be signing with your company?

A remodeling deal cannot just be done through a simple handshake. You need to have a legally binding contract to ensure the quality and timely completion of the job. Regardless of the friendly nature and cordial relation with the prospect, you need to have a signed legal contract with every detail mentioned explicitly in the document.
 
These are the five questions we hear over and over again, and as an interior designer and kitchen and bath remodeling company you need to be prepared to answer these questions to the best of your ability to put the prospects mind at ease. For more information get in touch with one of our professionals to help you prepare for a prospect meeting or schedule a strategy session to see how we can best be of assistance.

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What’s next for the Kitchen and Bath Industry after the Coronavirus?

6/1/2020

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2020 started as a promising year for the housing industry but later everything turned towards uncertainty. The COVID-19 outbreak badly affected the economic footings of every business including the kitchen and bath remodeling industry. Almost all the companies in this sector are in various states of turmoil as they are planning strategies to reopen their business once the quarantine period ends.


However, amidst all the turmoil and horrific outbreak, kitchen and bath businesses are fully prepared to emerge with the signs of adaptability, optimism, resilience, hope, and courage to continue their work in this “new normal” phase. They are adapting to new realities, redefining their business operations, and searching for ways to come out stronger from the COVID-19 pandemic. Different contractors and designers are working towards staying in touch with their client base and utilizing this time productively to address all the business imperatives that they generally do not have the time to address.


Nothing New for Kitchen and Bath Industry


We should remember that the kitchen and bath industry has seen many calamities, challenges, natural disasters, and even World War II in its history. The industry has gone through rapid evolution in designs, lifestyles, family-composition, and needs of the people. It has also observed all the technological advancements that literally changed the way people live as well as the way companies sell their products and market their business.


Through all of this, the kitchen and bath sector has not only survived but also flourished and made great progress. The experts of this industry have proven from time-to-time that it’s a field of resilient, tough-minded, adaptive, and forward-thinking people.


So this time, once again, experts are coming forward with their ideas to continue their business after this outbreak. Let’s have a look at some of those ideas:


Life from Home


Before COVID-19, it was relatively easy to have an independent facility for our parents or older people so that they can enjoy life and maintain their well-being. Now, most of those facilities have become areas of infection. People are looking to create a safe and comfortable environment in their home where they can grow old and live with dignity knowing the environment, they live in is not only safe but also full of warmth and care. So, the kitchen and bath industry have a great opportunity to respond to these challenges by turning their space into a more functional, accessible, and comfortable one.


Everyone is Looking Forward to Change


People have spent enough time in their homes and now they are bored. They have realized that their space needs a change and refresher. As many have determined there is no vacationing, hoteling, and traveling this year, those funds are now available for remodeling purposes. So, interior designers and kitchen and bath remodeling businesses have a remarkable opportunity to utilize this time to help people make their kitchens and baths a more relaxing and enjoyable space. It is the perfect time to establish yourself as a kitchen and bath professional by putting your expertise out there to solve the problems of your prospects are facing.

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