Why Should You Spy on Your Competitors in the market?
You may be asking yourself why you even need to utilize the spy tool in the first place. You should use it for a number of reasons, including the fact that it provides you an advantage over what your competitors are doing and what works and what doesn't.
This implies that you can completely avoid making these mistakes rather than waste time performing the same things. It's like learning how to properly construct a Facebook ads campaign so that you don't squander your company's important time and resources.
To learn more about how your target audience is reacting, you should also keep an eye on what your competitors are doing. You must start using this information into your marketing strategy if they respond better to some sorts of content than others.
The ad campaign section has elements that let you target your adverts effectively based on your target demographic. Your adverts won't be seen by the right people if you don't know who your target market is. Still not seeing the benefit of keeping an eye on your competitors? The most important reason of all is that it will help you save money.
Facebook Ads Library
The Facebook ad library is where most users go to search for ads that have already been launched. Because it's one of the crucial elements of Facebook's policy to promote transparency, the ad library is now in place. The lack of transparency during the political election season led to the creation of this policy. It made it easier to stop people from influencing the election in any way. You can view a variety of items in the advertisement library, such as:
You can use the Facebook advertisements library app if you don't want to deal with all of this hassle. The best feature of this software is that you may use it without a Facebook profile.
You need to know where to focus your attention after discovering competitors' Facebook advertisements now that you know how to spy on their ads. A significant component of running a business is researching competitors.
More details on Facebook ads library will be shared in the next blog. Stay tuned!
What the future of digital marketing holds is definitely something you're interested in if you own a small business. Despite the fact that the fundamentals of digital marketing will remain the same in 2023, there are some trends you just cannot ignore.
Digital marketing is an ever-evolving field. What is popular right now could not be important in the future. Therefore, small business owners must be completely informed of any changes in the industry.
1. User Generated Content
How can you persuade online shoppers towards buying your products and services? Beautiful photos and the most informative and persuasive language you've ever written can be included on your website and social media sites. There are many persuasive statistics that you can cite.
However, all of this self-promotion will only get you so far. People are more prone to trust an individual than a business.
If you actually want to attract new clients, you need your current clients to publicly recommend you by creating user-generated content. User-generated content is any written or graphic content that people submit to promote an online business.
User-generated content includes, for instance:
2. Artificial Intelligence
The main problem with AI tools is that they cannot create high-quality content, which Google prioritizes when determining what should be displayed first in its search results. Google has made it clear that it would penalize websites that use material produced by artificial intelligence. This is because AI-related content is frequently inaccurate.
Therefore, it would be a mistake to only use AI-generated content in your marketing materials. You may get away with it for a time, but eventually Google will notice and penalize you. Customers will be less likely to support your business since they won't appreciate its low quality. On the other hand, using AI tools for research, planning, and brainstorming can be beneficial. For instance, you can ask ChatGPT to produce content on a certain topic for you, which you might then utilize as the foundation for your own work.
3. Interactive Websites
There is nothing more beneficial than a well-designed website that seeks to interact with its users. Personalized tools and quizzes are desirable features since they enable users to solve issues fast. The more an online resource tries to help visitors through interesting content, the better it will perform.
Take into account the situation where you require some mulch to update the landscaping surrounding your property. Given that this is a do-it-yourself project, you are unsure of how much mulch you will require. Mulch calculators can be found on websites for landscaping. The mulch calculator allows you to easily calculate how much mulch you will need for the project based on the dimensions of the location.
4. Conversational Marketing
The conversational marketing strategy incorporates instant messaging into a company's marketing strategy. Numerous businesses have incorporated chatbots into their websites. These resources enable clients to get in touch with the business and get help right away. Automated chatbots handle this issue by providing frequently asked questions with prewritten replies.
5. Google Will No Longer Use Third-Party Cookies
Websites utilize a software called a third-party cookie to track visitor activity. Cookies have shown to be particularly useful for sponsored adverts since they enable audience targeting based on incredibly detailed user interests. Delivering tailored advertisements will be much more challenging if cookies are removed.
As you may be aware, Google is phasing out third-party cookies. This tendency will be significant in 2023's digital marketing landscape since it will limit companies' ability to distribute customized advertising. Thus, many companies will need to fundamentally alter their marketing strategies. Marketers will need to develop more specialized planning and promotional content if they want to attract clients.
Google is switching from Universal Analytics to Google Analytics 4. Because Universal Analytics will be retired on July 1, 2023, if you already use Google Analytics, you should start the migration to the new version.
6. Website Design
Your website needs to look its best if you want to get more visitors. Best practices for web design in 2023 recommend leaving a lot of white space between text and graphics. Even though some people might regard empty space to be unappealing, it presents a unique opportunity to make the content stand out.
7. Social Inclusivity
People with impairments can use websites and web tools when they are well-designed and coded. However, many websites and applications today have been created with inaccessibility issues, making it difficult or impossible for some people to utilize them. Accessibility improvements help society, businesses, and people.
8. Sympaphonic Advertising
The attraction of sympaphonic advertising is that the company does not select a single soundtrack for its content that will be sent to all of its users. Instead, when the commercial is aired for the listener, you alter it to reflect exactly what they want to hear. Given how deeply personal it is, this trend is unquestionably the VIP sector of digital marketing.
9. Multilingual Content Marketing using Machine Translation
Online content is typically written in English, which limits its audience. Non-native English speakers regularly use online translation tools, which can lead to inaccurate translations and misrepresentations of your content. As a result, there is an increase in the production of multilingual content, particularly with the speedy development and accessibility of machine translation (MT).
10. Intelligent and Automated Bidding in Google Ads
For a successful Google Ads campaign, Google Ads specialists frequently review all data and modify keywords, bids, and ad copy to maximize results. This meticulous attention to detail has benefits, but it can also be exhausting. A busy business owner might overlook this element, which could lead to a campaign that is unsuccessful.
The good news is that automated bidding enables Google to modify bids in real-time using machine learning and its enormous user database. As a result, advertisers are still in control when automating marketing campaigns.
Stay tuned to know more!
Responsive Website Design Trends in 2023 Interior Design & Remodel Businesses Should Follow
In continuation of our previous blog, today we will introduce some important features to make interactive websites for interior design and remodel business websites.
The feature that has gained popularity recently and will still be useful in 2023 is chatbots. We anticipate that chatbots will increasingly be used for routine customer service inquiries and "personal shopping" as artificial intelligence and machine learning continue to advance. For instance, the chatbot may offer a free phone consultation to a customer who visits your website asking for a service.
They can learn about the process through the chatbot. The consumer may have a great experience as a result, and the firm will avoid the costs of providing live customer service.
2. Voice-Activated Interface
Instead of typing into Google to search for information, we now ask a query or make a demand. In light of the increasing use of speech chatbots and virtual assistants, site design has had to adapt. Although most websites don't have a voice-activated interface, this new development won't go away anytime soon. We may anticipate more websites incorporating voice search as a substitute for standard text search.
3. Availability and Accessibility
There is an increasing necessity for online design to take into account the demands of individuals with disabilities, since inclusivity and accessibility are more than just a fad. More than merely a component of strong customer service and offering a fantastic experience, having a website that every visitor can navigate and interact with is essential. It can improve conversion, improve your SEO, and expand your audience.
Strong color contrast between text and backgrounds, focus indicators, such as the rectangular outline that appears around links when using keyboard navigation, labels and instructions with form fields instead of insignificant placeholder text, and the use of useful alt tags for images (which improves SEO!) are all elements that increase accessibility.
Know more about accessible websites in KABMS blog & webinar section.
A wonderful method to add value to visitors, encourage interaction with your website, and discover more about them is by including interactive parts.
If you were a realtor, you might have upgraded your website to include a mortgage calculator. Based on the information entered into your calculator, you are providing value to your visitors while also getting to know them better.
Interactive marketing examples include: quizzes, polls, surveys, calculators, and competitions.
5. Virtual Reality
In the upcoming years, there will be an increase in virtual reality experiences on websites. Consider websites like Airbnb that allow you to view a rental property before making a reservation. Or the capability of the IKEA furniture website to display how a sofa might seem in your space.
A website's use of virtual reality (VR) can be a potent tool for providing visitors with relevant, useful content that aids in their decision-making.
When a user hovers their mouse over a link, it changes colors, which is one of the most popular micro-interactions. The same experience might be given extra attention to stand out with the focus on micro-interactions.
Think about a gradient that gradually changes color as you browse down a page or a burst of color that emerges from your mouse when you click an element. These are excellent illustrations of improved micro-interactions that you'll encounter more frequently.
Want to know more? Follow KABMS resources for more valuable information.
Standards for Website Development
A few well-liked trends from the last few years will still matter a lot in the years to come. If you're having your website redesigned or employing a web design company to create a new website for your company, make sure the following are at the front of mind for them:
Since 2018, Google has given mobile-friendly websites a higher ranking. Yet another drop in your SEO bucket is mobile-first design. The use of responsive or mobile-friendly web design is now required. Your website should be created first with mobile users in mind. Back in 2015, mobile searches surpassed desktop searches. Nearly 50% of all global online traffic has come from mobile devices since the year's commencement.
Less of a trend than a common security safeguard for websites, SSL certificates. SSL stands for Secure Sockets Layer, and your web server has the certificate loaded. It has two functions: it encrypts the data being communicated and authenticates the identity of the website, ensuring visitors that they are not on a fake one.
This guarantees a personal "dialogue" between your website and customers. In 2023, having an SSL certificate for your website should be a top priority, especially if it's an e-commerce site.
1. Page Speed and Website Loading Times are paramount
Ultra-fast load times are one of the most significant web design requirements. For years, quick loading speeds have been crucial to UX and SEO, and they still rank highly for websites that seek to increase their traffic and conversion rates.
According to studies, more than half of internet users anticipate that a website would load quickly and within two seconds of clicking a link. If your website takes more than three seconds to load, your visitors will likely depart and are unlikely to return ever again.
The profitability of a corporation is directly impacted by website performance. Data from a study shows that Pinterest decreased perceived wait times times by 40%, which led to a 15% rise in search engine traffic and sign-ups.
2. Intelligent Content Loading
Many of us may be guilty of having websites that are resource-intensive, have a lot of graphical components, and have third-party integrations that might make our sites load slowly. Fortunately, there are numerous approaches to creating intelligent websites that just download the content you see and require.
Infinite scrolling and lazy loading are not recent innovations. This is especially true when it comes to infinity scroll, which the most popular social networks have been adopting for years. Long (one) page websites are also popular with this strategy.
The web browser (such as Google Chrome, Safari, and Firefox) will only download the content you can see on the screen thanks to lazy loading, which prevents server resources and time from being wasted.
Many people who visit websites never scroll all the way down. So why would you want to add that stuff and lengthen site loads? It would be preferable to load the material as users scroll down the page and get closer to it.
Every website should think about how employing one or two technology strategies can enable them to outperform or outrank their rivals. All website visitors might benefit from these features, which would boost your ranking and conversion rate.
3. Geolocation and Content from Browsers
You may have visited a website, left for a few hours or days, and then returned to find that the information has changed. When you open it for the first time on your phone or on another browser, you see the original content that was displayed on the website when you initially arrived.
It's no secret that the majority of cutting-edge websites keep track on your browsing activity and location. Modern online firms, however, would urge their clients to show dynamic content, or content depending on past user behavior or information we already have about a user. not universally applicable content.
Conversion can be increased by creating special content for visitors coming back to your website a second or third time.
Every time you use Google as a search engine, you encounter this. Users in other towns that search for local home remodelers in Raleigh, North Carolina, will receive different results.
Stay tuned to know more in our next blogs.
Kitchen & Bath Marketing Solutions have worked on many different website design and management projects for our clients. We have found some very costly mistakes done by designers or remodelers. Lets discuss here.
1. Online Business Without a Website:
There are many ways to build a website for interior design or home remodel business. WordPress, Weebly, Wix, SquareSpace, GoDaddy etc. are some of many website builders and hosting platforms. Some interior design businesses are based on Facebook or Instagram only without any proper website. If a Facebook page is blocked, your entire business will shut down right there. If you decide to take your website to a different host, you don’t get to take that website with you because these platforms technically own it. But when it’s built on a hosting platform like WordPress you own it 100%. All you need is to pay for the hosting.
2. Website is Outdated:
Most interior designers and remodelers have a website, which is ten plus years old. Clients will judge your business by your website, and be turned off if your website looks stale and outdated. Updating website and improving its design is recommended.
3. Website with Poor User-Experience:
Make sure the person developing the site has some experience building a site that will convert visitors into leads. If they can't find proper CTA or Call-To-Action on every webpage, you will loose them.
4. Website Analytics are not Monitored & Poor Follow-up on Leads:
You must keep track of the time when someone requests a quote over the phone and when they submit one via your website. You won't know where your leads are coming from if you aren't monitoring these metrics.
5. Social Media is not Maintained:
Designers should be prepared for potential consumers to find their work on social media. If you post images of finished products and projects a few times per week and allow your FB and IG profiles grow naturally, that will aid in your website traffic conversion as well.
6. Website reviews are not Managed:
Two to three reviews per month is a good target; you don't need 100. Therefore, that equals to 20 reviews every year. That is a fantastic goal-size. More reviews are preferable, but more recent reviews are superior to more overall. If a homeowner is shopping for a countertop and reading reviews about some local businesses, and one of those businesses has 50 reviews, but the majority of those ratings are more than a year old, that business isn't as good as the one with 25 recent reviews.
We will discuss in detail these common mistakes and counter measures on website updates that would be compulsory in 2023, in our upcoming podcast episodes & blogs. Stay connected.