 Standards for Website Development
A few well-liked trends from the last few years will still matter a lot in the years to come. If you're having your website redesigned or employing a web design company to create a new website for your company, make sure the following are at the front of mind for them: Mobile-First Approach Since 2018, Google has given mobile-friendly websites a higher ranking. Yet another drop in your SEO bucket is mobile-first design. The use of responsive or mobile-friendly web design is now required. Your website should be created first with mobile users in mind. Back in 2015, mobile searches surpassed desktop searches. Nearly 50% of all global online traffic has come from mobile devices since the year's commencement. SSL Certificates Less of a trend than a common security safeguard for websites, SSL certificates. SSL stands for Secure Sockets Layer, and your web server has the certificate loaded. It has two functions: it encrypts the data being communicated and authenticates the identity of the website, ensuring visitors that they are not on a fake one. This guarantees a personal "dialogue" between your website and customers. In 2023, having an SSL certificate for your website should be a top priority, especially if it's an e-commerce site. 1. Page Speed and Website Loading Times are paramount Ultra-fast load times are one of the most significant web design requirements. For years, quick loading speeds have been crucial to UX and SEO, and they still rank highly for websites that seek to increase their traffic and conversion rates. According to studies, more than half of internet users anticipate that a website would load quickly and within two seconds of clicking a link. If your website takes more than three seconds to load, your visitors will likely depart and are unlikely to return ever again. The profitability of a corporation is directly impacted by website performance. Data from a study shows that Pinterest decreased perceived wait times times by 40%, which led to a 15% rise in search engine traffic and sign-ups. 2. Intelligent Content Loading Many of us may be guilty of having websites that are resource-intensive, have a lot of graphical components, and have third-party integrations that might make our sites load slowly. Fortunately, there are numerous approaches to creating intelligent websites that just download the content you see and require. Infinite scrolling and lazy loading are not recent innovations. This is especially true when it comes to infinity scroll, which the most popular social networks have been adopting for years. Long (one) page websites are also popular with this strategy. The web browser (such as Google Chrome, Safari, and Firefox) will only download the content you can see on the screen thanks to lazy loading, which prevents server resources and time from being wasted. Many people who visit websites never scroll all the way down. So why would you want to add that stuff and lengthen site loads? It would be preferable to load the material as users scroll down the page and get closer to it. Every website should think about how employing one or two technology strategies can enable them to outperform or outrank their rivals. All website visitors might benefit from these features, which would boost your ranking and conversion rate. 3. Geolocation and Content from Browsers You may have visited a website, left for a few hours or days, and then returned to find that the information has changed. When you open it for the first time on your phone or on another browser, you see the original content that was displayed on the website when you initially arrived. It's no secret that the majority of cutting-edge websites keep track on your browsing activity and location. Modern online firms, however, would urge their clients to show dynamic content, or content depending on past user behavior or information we already have about a user. not universally applicable content. Conversion can be increased by creating special content for visitors coming back to your website a second or third time. Every time you use Google as a search engine, you encounter this. Users in other towns that search for local home remodelers in Raleigh, North Carolina, will receive different results. Stay tuned to know more in our next blogs.
0 Comments
 Kitchen & Bath Marketing Solutions have worked on many different website design and management projects for our clients. We have found some very costly mistakes done by designers or remodelers. Lets discuss here.
1. Online Business Without a Website: There are many ways to build a website for interior design or home remodel business. WordPress, Weebly, Wix, SquareSpace, GoDaddy etc. are some of many website builders and hosting platforms. Some interior design businesses are based on Facebook or Instagram only without any proper website. If a Facebook page is blocked, your entire business will shut down right there. If you decide to take your website to a different host, you don’t get to take that website with you because these platforms technically own it. But when it’s built on a hosting platform like WordPress you own it 100%. All you need is to pay for the hosting. 2. Website is Outdated: Most interior designers and remodelers have a website, which is ten plus years old. Clients will judge your business by your website, and be turned off if your website looks stale and outdated. Updating website and improving its design is recommended. 3. Website with Poor User-Experience: Make sure the person developing the site has some experience building a site that will convert visitors into leads. If they can't find proper CTA or Call-To-Action on every webpage, you will loose them. 4. Website Analytics are not Monitored & Poor Follow-up on Leads: You must keep track of the time when someone requests a quote over the phone and when they submit one via your website. You won't know where your leads are coming from if you aren't monitoring these metrics. 5. Social Media is not Maintained: Designers should be prepared for potential consumers to find their work on social media. If you post images of finished products and projects a few times per week and allow your FB and IG profiles grow naturally, that will aid in your website traffic conversion as well. 6. Website reviews are not Managed: Two to three reviews per month is a good target; you don't need 100. Therefore, that equals to 20 reviews every year. That is a fantastic goal-size. More reviews are preferable, but more recent reviews are superior to more overall. If a homeowner is shopping for a countertop and reading reviews about some local businesses, and one of those businesses has 50 reviews, but the majority of those ratings are more than a year old, that business isn't as good as the one with 25 recent reviews. We will discuss in detail these common mistakes and counter measures on website updates that would be compulsory in 2023, in our upcoming podcast episodes & blogs. Stay connected.  What is the significance of Facebook Ads for the Interior Design & Remodeling Industry?
Facebook sets itself apart from competing ad platforms by offering lifestyle-based clientele targeting options for designers & remodelers. According to a 2020 poll of US retailers, 41% of respondents believe Facebook Ads provide the best return on advertising spend (ROAS). When compared to the overall average conversion rate of just 9.21%, that represents a significant increase (Buffer.com). Facebook and Instagram are both owned by Meta, and their platforms can be combined. This enables you to reach even more social users & potential clients for interior design & home remodeling industry, by running advertisements concurrently on both networks. For understanding ad performance, Meta has tremendous resources, including data for reach, engagement, and conversion. The real-time data updates allow you to modify your marketing strategy for kitchen & bath niche. The “Facebook Pixel” can be added to your website using Facebook's existing analytics. The majority of content management systems enable you to add this code to your website to monitor the success of your Facebook ads. Top Trends for Facebook Ads 1. Campaign Objective: The objective you choose informs Facebook of your campaign goals and the action you want your kitchen & bath industry clients to take after viewing your advertisement. 2. Find Target Audience: You may better adapt your content to your customers by using the Audience Insights tool to construct these in-depth customer profiles. You can also understand where to advertise your material to get more readers by doing this. Options for audience filtering include:
3. Budgeting Effectively: When budgeting, it's important to remember that this number represents the maximum amount you want to spend. You can set a daily budget or total amount for the campaign. Daily: Daily budget sets a limit on how much you spend on your ads each day. Facebook will use the criteria you set to find the right places and times to show your ads to your target audience. Once your budget is reached, the ads will stop running for the day. The cycle starts again the next day. Full-time: Lifetime budget is the maximum amount you'll spend over the life of your ad campaign. You give Facebook a number and an end date, and it will spend money based on how the ads perform. When your budget is reached, the campaign will end. Check out our webinar of the month on Facebook Ads, which contains great value and information for Designers & Remodelers to start successful ad campaigns. Under our webinars tab you will find additional training videos and helpful information to help grow your business. Follow us to know more about Digital Marketing for Kitchen & Bath Industry.  Facebook ads, the product of Meta Business Suite, have the potential to be a very effective weapon in your marketing toolbox. After all, Facebook continues to be one of the most cost-effective advertising platform with a global user base of 2.7 billion active monthly users.
Targeting capacity on Facebook ads is unmatched. There is a Facebook advertisement type for whatever you want your clients to do, like making a purchase, visiting your website, or installing an app. You can always locate the audience you want to reach on Facebook, regardless of the type. Facebook may help businesses increase brand recognition, draw in new clients, and turn viewers into paying customers when utilized appropriately. However, learning how to use Facebook advertisements works on trial and error method. 1. Do Targeting Carefully Facebook advertising efforts are built around audience targeting. The success of your campaign will depend on who sees your Facebook advertising. Don't base your advertising strategies on presumption. Instead, use Facebook's targeting features to target a more specific group of people. 2. Don’t Target Too Big & Random Audience You will end up paying for advertising to be sent to people who are not even interested in your brand if you target a wide audience base. In an effort to increase the likelihood that your advertising will be seen by a large number of people, you run the danger of fast exhausting your budget. It's critical to comprehend who is most likely to respond to your advertisement in order to target the appropriate consumer group. When targeting, be as specific as you can. Gaining a 360-degree perspective of your target market can help you better understand which targeting alternatives will enable you to achieve the objectives of your advertising campaign. 3. Do Nurture Your Current Customer Base You can't fully ignore certain of your viewers after they've been won over by competitors. It will be less expensive to target these current clients rather than a new audience. Encourage these clients to buy something else so that they will promote your business. When compared to someone who has never heard of your shop, it will be easier to persuade someone who already believes in your brand to make a purchase. To reach the audiences who will be interested in your Facebook ad, use these two targeting strategies.
4. Don’t Overlap Your Targeted Audience You must be careful to avoid audience targeting overlap if you are running many ad campaigns at once. As a result of your advertising competing with one another, you will spend more money and get worse results. 5. Do A/B Testing A/B testing, commonly referred to as split testing, is the process of comparing two versions of your ads to discover which one generates the most hits, likes, and a high return on investment. To prevent ad fatigue in your audience, you should think about modifying your advertising strategy sometimes, even if it is succeeding. You simply need to alter one of these aspects at a time if you need to identify the best-performing components. During A/B testing, you may create an entirely new advertisement by changing all of the ad components. Then, you won't be able to determine which factor is having a greater effect on the effectiveness of your advertisement. You would be shocked at how much you can learn from a straightforward test once you start running A/B testing. You can improve the ideal ad for your campaign the more times you test and attempt your Facebook advertising. 6. Don’t Blow Ad Budget One of the finest methods to attract new company with a reasonable budget is through Facebook advertisements. Facebook advertising' low cost (you can spend as little as $5 a day) makes them an appealing alternative for even small business owners. Start off modestly if you've never used Facebook advertisements before. Before you expand your budget, start small and experiment to see what works. If your advertisements don't work the first time, you could be tempted to spend a little more money before finding the real source of the issue. Select a bid amount that is in the middle so that your rivals can't outbid you. You may gradually boost your advertising budget as your advertisements begin to provide fruitful results. Stop running your advertisements if they're not working well. Before you begin rerunning them, take care of the problem. 7. Do Create Clear CTAs Your CTAs must be straightforward enough for a reader to understand in just a few seconds because you don't have the luxury of their time. In fact, employ numerous CTAs rather than just one. Avoid saving your CTA till the conclusion of the ad as some people do or your viewers won't respond to the ad quickly enough. The likelihood is that your advertisement and its content are relevant to a bigger audience than you initially thought if you are marketing many goods and services in the same advertisement. For instance, if you own a B2B business, you would want to encourage users to download your app and advertise one of your goods. So, in addition to the CTA for signing up, you can also include a link to one of your landing pages that provides additional details about your organization or your product. Of course you want people to download your app, but you also have to accept the reality that not everyone in your target market will really subscribe (even if you are offering them a free trial.) It will be much simpler for you to persuade them to subscribe if you can convince them to visit your website with an easy call to action, such "read more." 8. Don’t Forget Mobile Audience Mobile advertising accounts for 84 percent of Facebook's overall advertising revenue. Both the appearance and the method in which your users engage with Facebook advertising differ across desktop and mobile. As a result, you simply cannot afford to adhere only to desktop design while ignoring such a sizable portion of the audience. You never know when these mobile users will be in charge of the majority of the views on your ads. To improve your chances of generating click-through and conversions, think about creating distinct adverts for visitors on desktop computers and mobile devices. When determining where to position adverts, consider the placement of the mobile news feed. When making your adverts mobile-friendly, make sure the landing pages for users are similarly prepared for mobile viewing (like your website, landing pages, offer pages, etc.) 9. Do Track Your Analytics Once you've tested out a few of your Facebook advertisements, you can clearly define your campaign's objectives, such as conversions, reach, shares, and likes, and regularly check your progress. You should maintain a tight eye on your Facebook advertising manager when you are running advertisements. A powerful tool for measuring crucial data, such as CTR, CPM, CPC, impressions, reach, etc. is Facebook Ads Manager. You definitely don't want to become bogged down in the specifics of a marketing campaign that you forget about important objectives like what you're attempting to accomplish with your target audience. Concentrate on achieving as many objectives as you can on the smallest possible budget. Make careful to record your findings, whether your advertising campaigns are a success or a failure. By doing this, you may maintain your progress over time and keep in mind the things you have tested in the past. Track the appropriate metrics that are in line with your campaign's objectives, then compile your findings. 10. Don't Expect Immediate Results Anything worthwhile requires time, and Facebook advertising are no exception. Facebook employs algorithms, much like every other social media network, to learn, adjust, and provide the greatest outcome for your campaign. Facebook optimizes your campaign for the aim you choose when you start an ad campaign and when you choose a target audience. The people who are most likely to perform the required action will see your adverts on Facebook. Facebook conducts early trials and displays your advertising to a variety of people inside your target group in order to accomplish this successfully. Facebook determines who is most likely to do the desired action in this way. Once you have produced 50 optimization events, the Facebook Ads Learning Phase, as it is known, will come to a close. Facebook continues to collect data and improve your ad campaign even after the learning period is over. Facebook can more easily optimize your ad campaigns the longer they are running and the more optimization events they produce. This results in lower cost per optimization event and more consistent outcomes. It is better to give your campaign 24 to 48 hours to run before determining whether any revisions are necessary. The marketing team at Facebook recommends waiting 14 days before making any big adjustments to your ad campaign. Join our next Podcast at Designer Discussions to know more. According to Google Trends, the global popularity of podcasts peaked between the autumn of 2019 and the spring of 2020. You can get fast and simple advice for launching your podcast in this post. Read on! A user may download a podcast to their own device and listen to it whenever they like. Each episode normally lasts between 20 to 60 minutes and is focused on a single subject or topic. 1. Use a platform for hosting podcasts A platform known as a "podcast host" is one that saves your podcast and makes it available to streaming services like Apple Podcasts and Spotify. This is how it goes: Your audio file is initially uploaded to your hosting platform, after which they construct an RSS feed and distribute your episodes to other directories. A hosting platform subscription - You need to upload your files to a hosting platform before you can distribute your episodes. The following are the key characteristics to consider as you compare your options:
2. Podcasting Tools Microphone - While you might be tempted to utilise the built-in microphone on your phone or computer, spending money on an XLR or USB mic will result in superior sound quality. You may use a dynamic mic that is less sensitive to background noise if you're just starting out. A condenser mic can be preferable if you have a studio setup. A studio or soundproof area is ideal for podcast production since extraneous noise can be distracting to listeners. As a result, it's critical to set up a calm, soundproof recording environment. Software for editing - After recording your episode, you'll need to edit it to add music and commercials and get rid of any stuff that might not fit. You may utilise a variety of audio editing programmes, such as:
Want to know more about podcast themes and outreach plan? Check out our Webinar. |
Archives
October 2022
Categories
All
|
RSS Feed
©
2022 - Kitchen & Bath Marketing Solutions - Privacy Policy