 The Clubhouse App has grown by leaps and bounds over the last few months and interior designers are flocking to this platform for various reasons. Whether networking, learning new things, or growing their personal brand, Clubhouse has ways to help interior designers. Below we get into three quick ways to make the Clubhouse app work for interior designers and home remodelers.
1. Develop a Professional + Connected Profile
2. Activity Engage in the App
3. Build Credibility
These 3 tips (written by Jamie Shehan, Director of Business Development), will help you better utilize the Clubhouse app as an interior designer or home remodeler. We went into further detail in an article on the same topic, clicking here to learn more. For more information check out our Resource Library for additional resources and marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
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 The current decade has seen the internet becoming the largest source of ideas and information on interior design and remodeling for homes and offices. Using the internet, you can find thousands of design options, service providers, and latest trends in a few minutes with the least amount of effort.
Thousands of prospects and potential clients browse the internet every day. Reaching out to them effectively and making them aware of your products and services is the ultimate goal of every digital marketing campaign. With a lot going in the COVID-19 scenario, online shopping, and eCommerce, home design and remodeling trends have changed significantly. Keeping the evolving prospects preferences and characteristics into view, here are 5 of the top digital marketing trends in 2021 for interior designers and home remodelers. 1. Comprehensive Approach To Marketing In today’s digital world almost every interior design and remodeling business has a functional website for their prospects and clients. With the basic digitalization needs taken care of, in 2021 experts foresee a greater need for a wholesome and comprehensive approach towards marketing. Incorporating the digital tools of search engine optimization (SEO), pay per click (PPC) advertising and social media marketing is essential for growth and survival in this highly competition industry. With so much happening online, you cannot rely on a single marketing strategy to gain new clients and retain existing ones. The development of a digital marketing campaign that comprises a mix of these tools can lead to more productive synergized results. High-quality efforts in SEO and social media marketing can help enhance your inquiries and leads effectively. You will also be able to generate more traffic to your website through this collective strategy. 2. Greater Emphasis on Video Content With the days of exploring magazines and books left far behind in the digitalization of the interior design and home remodeling industry, prospects are more dependent on virtual sources of information available online. The infiltration of the COVID – 19 pandemic has also enhanced the need for better and more effective online content for prospects in this industry. As people avoid going out or are restricted from free movement, they prefer sitting at home and exploring their options of interior décor and home renovations. When you say, seeing is believing, it is absolutely true in interior design. Designers and remodelers in this market need to utilize video content more effectively to provide a better insight to the prospect about their products, services, skills, and expertise. It is essential to upload more videos of your successful projects and professional masterpieces to help potential clients get a feel of the type of quality work you can provide to them. With the right music, special effects, and well-cinematized video you can not only attract a greater audience to your online platform but also help in ranking your website. 3. Utilize Google Local Service Ads Google Local Service Ads are one of the most effective ways of reaching out to potential online clients in your vicinity. Ranking interior designers and home remodelers in your neighborhood on top of the Google search results page, allows prospects to get in touch with the company through direct calls and messages. Supplementing SEO techniques, Google Local Service Ads are ideal for service-oriented companies like those in the interior design and home remodeling space. It is cost-effective for businesses as well because they do not have to pay for every client that clicks to their website. Business owners only pay for leads that make direct contact with them. Many potential clients believe that a high-ranking interior design company is also more reputable and reliable and hence the chances of getting business from them can increase. The various components of the Google Local Service Ads give the prospect a short but crisp description of the interior designer. The most noteworthy of these is the review and rating of the company and the Google guaranteed green checkmark. For more information about the significance of Google Local Service Ads in the interior design and home remodeling industry check out our article on Google Local Service Ads for Interior Designers where you will find The Complete Guide To Google Local Service Ads for Interior Designers. 4. Chatbots A growing and emerging technology in the field of artificial intelligence is a chatbot. A software that can generate simple conversations and discussions with potential clients by text messages just like humans. Chatbots have been designed and developed to carry out several functions including answering phone calls, replying to messages, solving simple problems, and contacting clients efficiently. With the growing use of online platforms to search for information and gain knowledge in the field of interior design and home remodeling, chatbots provide an innovative and effective solution for high-quality client services that can be made available 24 hours a day, 7 days a week. Every interior designer and home remodeler must incorporate this emerging technology on their websites and e-commerce operations (products or showrooms). 5. Influencer Marketing Experts predict a high growth of influencer marketing in the next few years. For interior designers and remodelers, 2021 will see a lot of influencer marketing. They are popular and influence society because people like and follow them. The concept is fairly new but is here to stay based on the rapid pace and influence of social media on society. With a personalized touch and well-evaluated choices, these influencers can create a strong impact on the buying decision of potential clients. To fulfill your interior design goals and objectives in the year 2021, you need to identify your niche influencers and ensure their followers get honest opinions and reviews about your interior design services and home remodeling expertise. To Sum It Up Digital presence and online marketing help interior designers and home remodelers to display their works innovatively, reach out to potential target markets efficiently, and generate new business leads effectively. In 2021, every entity in this industry must ensure the development of a marketing strategy that helps accomplish its primary goals through the incorporation of the latest digital marketing trends for growth and overall business success. For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.  Interior design and home remodeling are competitive businesses, especially now that a pandemic has trapped families in their houses, forcing them to look at the nagging home projects they’ve been putting off for months. To gain a competitive edge in your market, you've got to be diligent and consistent with your marketing efforts. However, creating and executing a solid marketing strategy is another full-time job, so it’s best to leave it to the professionals. A digital marketer can help you grow your business and revenue by leveraging different marketing tactics to attract your ideal customer and improve your online presence. However, just like homeowners trying to find the right contractor, finding the right marketing firm can be just as nerve-wracking. The five practices below will ensure the company you hire is the right one.
Marketing agencies perform services like market/industry research, running Google/ Facebook/ or YouTube Ads, developing email campaigns, and can even design and build your entire website. Many marketing techniques include content creation through blog post generation, SEO writing, infographic creation, content analysis, social media promotion, and much more. You must first determine what areas of your business need attention. 1. Define your needs and find an agency who can cover the specifics. Marketing is a huge field; some firms are one-stop shops while others are a one-trick pony. Define what your company’s marketing requirements are before looking for an agency. If you’re in the early stages of starting a new business, you need everything from a stellar website to effective email marketing to captivating social media profiles that are posting regularly. However, if you’ve been in business awhile, maybe you just need a tune up to improve your social media presence and build up your email list. The marketing strategies you implement will depend on your audience. An agency will know where to look for your ideal client and what type of avenues will be the most effective for engaging them. Ask potential agencies what they offer, what their area of expertise is, if they’ve worked with companies in your industry before, and what tactics or strategy they would implement given your starting point. 2. How do they run their own business? The best sign of what results you can expect are the results the agency has achieved for themselves. If you’re thinking about hiring an agency for blog management, check out their blog if they have one. If you’re interested in social media promotion, check out their social media profiles. If you want to hire them for SEO, check how they rank in an industry search. The company you hire should practice what they preach and have proof of their successes in their portfolio. You can filter out amateur businesses by asking what makes them different and what their biggest successes are. Professionals who have honed in their expertise will give you a thoroughly mapped out strategy. 3. You get what you pay for. Marketing is essential for all businesses to thrive, which is why many large corporations have in-house marketing departments that do nothing but focus on that full-time. This is one thing you don’t want to cut corners on because it affects the livelihood of your business. As with anything, low prices typically mean low-quality. A great firm won’t low-ball themselves when they know what they deliver is worth the cost. Agencies that charge higher prices tend to treat their clients better. Cost will also depend on the tasks they're doing for you. Basic website creation starts at $2,500 while social media marketing can start at $300 and go up to the thousands for a month's services. 4. Check the Associations. When a company is a member of an industry association like the National Kitchen & Bath Association (NKBA), the National Association of the Remodeling Industry (NARI), the American Society of Interior Designers (ASID) or other industry associations, they’re showing they believe in promoting truth in advertising and integrity in business. Being a member of an association is a great vote of confidence for an agency because they are showing their dedication to serving the industry. They are willing to be held accountable by their community and customers. Just like there’s a common misconception that all home contractors are unreliable or will rip you off, marketing is also an industry that can host a lot of scam artists, giving others a bad name. Being members of industry associations show the company is legitimate, they hold themselves accountable, they stand by their work, and they have nothing to hide. 5. Check multiple sources for customer reviews. As we’ve previously discussed, the best recommendation for anything is word of mouth. Before you call for a consultation, check multiple sources like Google, LinkedIn, Facebook, or Yelp for customer reviews. Do they work with big clients or have they done jobs that you recognize? Do they have a portfolio with samples of the content they’ve curated for their clients? Any firm in the business of marketing will have at least one social media network which should be up to date and sharing constantly; check there for reviews, content, and recent customer engagement. You’re in the business of designing/building, so trying to develop content, post, and engage with clients online is another full-time job. The right agency could generate millions of dollars in revenue for your business by creating a cohesive and solid strategy to drive traffic to you, allowing you to focus on your clients and other areas of your business. On Wednesday, December 16 at 12 pm central time (1 pm eastern) we will have a webinar on developing a 2021 marketing plan. In this webinar we'll discuss marketing strategies to implement in 2021. We'll help you develop a plan to grow your brand and get new clients. This is the same strategy we use with our own clients. To register for this webinar click here (www.kitchenandbathmarketingsolutions.com/mplan2021). For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.  Many of the remodeling and interior design companies today have some level of online presence. With a long list of things to do, keeping customers satisfied, completing projects on time, maintaining quality of work and managing your workforce, analyzing whether your website is good or bad, can be a little challenging.
But the fact remains that in today's digital era, a website is definitely the most important sales and marketing tool for every remodeling company out there. If potential customers cannot find you on a search engine page, you do not exist for them. So, there is a need for constant improvement and remodeling of the website. 5 Things to Note in Your Remodeling Website Let’s look at some important questions that you need to focus on in order to know whether your remodeling website is effective enough or it requires some revamping efforts. 1. Is It Visually Attractive? A remodeling business website must be beautiful to look at. It must showcase some of your best projects with a large picture gallery. The visual look should be able to say a lot about your work and skills. People coming on your website will get their first impression of your style and remodeling expertise through this look. So, you must have a graphically appealing homepage. 2. Is It Fast and Functional? Website speed is not just a ranking factor but it is also very important for retaining a first time visitor. If your website is too heavy and takes lots of time to load, people will leave without actually having a look at it. It is therefore important to keep an eye on this technical but much essential component. 3. Is It Mobile-Friendly and Search Engine Optimized? According to the latest research and statistics, mobile web surfing numbers are much higher than desktop usage. It is hence very important to make your website mobile-friendly and optimized for search engines. A good website designer and developer can help you make your website optimized for mobile usage and rank higher on search engine pages. 4. Does it Showcase Your Brand Effectively? Being the website of an interior design or remodeling company, you must have an aesthetically appealing design with attractive color schemes with the latest technological innovations. Your website should be able to create a strong brand position and create an everlasting impact on the visitor. Keeping in mind your audience and potential clientele come up with an attractive and pleasing logo that reflects your company ideology perfectly. 5. Is Your Contact Information Up to Date? Although a website can say a lot about your work and company, most prospects still find it easier to talk directly to a company representative or visit the office personally. Make sure your website has the latest phone numbers and updated address of your office and business locations. 6. Do You Have a Good About Us Page? People looking to hire a remodeling company need to develop a certain level of trust and for that reason, they research a lot about the company. Having a well written about us page with company info, employee skills and expertise, experiences, past projects, and details of products and services is a must. The Verdict If the answers to the above questions are mostly vague or negative, then you must think about remodeling your website. However, if you believe that your website has all the above mentioned characteristics, then you are good to go! When you are ready to discuss remodeling your website get in touch with our team so we can get your website optimized. We are here to help and schedule a strategy session if you want to learn how we can help grow your business. |
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