Podcast for Designers - Beginner's Guide & Professional Tips by The Designer Discussions Team
To make sure you're offering your podcast listeners exactly what they want, you'll need to test, evaluate, edit, and improve. Test everything and make adjustments to your podcast marketing strategies depending on your findings.
We've chosen top trends in podcast marketing for designers that we believe will work in 2022 and beyond. Let's get started!
1. Engage Your Audience
Although podcasting is a one-way medium, that does not imply you should disregard your listeners. If you want to create a successful podcast, you must actively engage your listeners. Include calls to action so that your listeners know what to do when they've finished listening to your podcast. Asking them to subscribe to your podcast, share it, or leave a review is one example.
2. Use influencer marketing and partnerships
The process of leveraging influencers to sell your podcast to new, related audiences is known as influencer marketing. Find an influencer with a similar audience to your target demographic and contact them. You can also seek collaborations and partnerships with other brands.
While reaching out to podcasters who cover similar themes may seem contradictory, keep in mind that podcasts may be consumed at any time—just because someone is listening to another podcast right now doesn't imply they haven't heard yours. Promo exchanges, content collaboration, co-hosting episodes, montage episodes, and more are all options for collaborating with other podcasters.
3. Your Podcast Content Can Be Repurposed
You can repurpose content to promote your episodes across social media platforms once you've published fresh episodes. Audiogram is one option, but there are a few additional ways for repurposing your content. Make a blog article to go along with your podcast episodes. Use the finest quotes from your episodes to create images. Make an infographic out of the main topics of your episode and make YouTube videos out of your podcast episodes.
To know more join us for Podcasting for Designers 101 webinar of the month on June 22, 2022. Jason, Mirjam and Maria from Designer Discussions are bringing some great tips and shortcuts.
The podcast enterprise is booming since 2020, after the unfortunate pandemic hit, that put the television and film industry in severe production and launch crises. But podcasts are great in many ways for such market circumstances. You can connect with your audience from the comfort of your couch and make your way around less-expensive recording equipment. It is a big window of opportunity, and every hit show has jumped into the launch of a companion podcast. But well executed and thoughtful podcasts are particularly tough to produce, and suitable podcasts which can be doing something revolutionary or precise are rare. So, we’ve compiled this list of our 10 best podcasts for 2022 which you must subscribe to and get access to unlimited resources of knowledge and great pieces of advice to excel as a podcaster of the Interior Design, Home Remodeling, and Architect niches.
Let us know your favorite podcasts in the comments section below. For more information you can review our website under Resource Library section.
Canva by Design
What is Canva and why is it so wonderful for design businesses?
Canva is an essential tool in interior design businesses. When it comes to aesthetics and brand marketing, Canva is the most suitable and user friendly application. It helps designers create professional looking infographics and images that can be used on a variety of social media platforms including Facebook, Instagram, Google+, Twitter, Pinterest, Tumblr and more. These designs will also appear high on search engine results pages when you use specific keywords related to your business or project. The best part? You don't have to worry about coding or even having any graphic-design skills! Simply choose from the prebuilt templates included with each plan, or upload your own logo and photos with ease, then customize your new design with text, links, custom shapes, borders, shadows, gradients and much more. Once ready, simply select “Save” to launch your masterpiece on whichever platform you choose.
Canva Application Pros!
With its affordable plans starting at $4 per month, Canva has become one of the top choices for small companies who want to stay ahead of their competition without breaking the bank. Best of all there are no long term contracts to sign so you can cancel the subscription anytime. There's never been a better time to start using Canva by Design!
Canva Increases Business Sales!
Using Canva can improve your business marketing and sales. By improving sales, you are likely improving customer experience which may result in higher retention rates.
Canva can help you make:
• Marketing poster
• Presentation slide
• Business cards
• Flyer template
• Website banner
What makes Canva different from other programs?
Canva offers the ability to create graphics quickly and easily. We were inspired when we saw the endless possibilities of creating beautiful pieces of art through our smartphone cameras. This was something we loved doing as kids so we thought why not do the same thing now for adults and business owners. It seems like everyone is trying to tell us they build websites these days but they’re either too complicated for the average person or they require a lot of technical know how. So we decided to take a different approach and give people what they really need – simple tools to build awesome websites and graphics.
We recommend Canva because we believe you shouldn’t have to be a designer to make great assets you share with your audience. If you have a good idea for a website layout, infographic or presentation slide, chances are you already have that awesome photo or video lying around on your phone. All you need is a program that allows you to drag and drop elements together.
Learn how Canva by Design can help you:
✓ Create beautiful visuals faster
✓ Convert words into stunning visuals
✓ Improve branding
✓ Grow your audience
✓ Boost engagement
✓ Increase conversions
✓ Make your content stand out from the crowd
Included benefits are access to Canva's exclusive marketplace where you'll find millions of unique images, graphics, and other design resources created by Canva community. In addition, you get 10 GB of storage + 1 TB bandwidth + 15GB ebooks library, 500+ premium fonts , 50GB email account and unlimited domain.
For more information visit our website kabms.com
The idea of 'Luxury' revolves around desirability for rarity and exclusivity. Interior designers and home remodelers may cater the want for luxury but they can not go after every high-paying client. This is where 'branding' will help them. And we will not recommend any ordinary branding here. To become a haute luxury brand, 'Luxury Branding' is the only orbital road to success.
The Three Luxury Tips!
It might seem a herculean task to discover a luxury brand in your business. The following three luxury tips can help you navigate through the process.
1. Your X-Factor!
Know your value! What is it that makes you the best? Go out and research. You can not assume how your prospects define luxury. Talk to them and identify your audience. You'll find that not every client is a luxury client because luxury prices are only for the clients looking for luxury services.
Customers pay commodity prices for services, but they gladly pay premium prices for solutions. So, as you find your value, multiply it and offer luxury solutions.
2. Brand Positioning
Show Your Value! What image of your brand you want to have in your audience mind? Clients will not believe in something you say, but they won't deny something you show. Your brand positioning should be more than just a portfolio. Be it premium business cards with metallic edges and debossing or any luxury design, show your audience that you are a luxury brand provider.
3. Add Up!
Multiply your value! Do not be the back burners. As you are working for your clients, you must take out time for your own brand building. Show your value across all your brand touchpoints. 'Tell me without telling me' is a way to display your luxury brand - you don't have to say it out loud and still everyone can notice it.
You should have a brand story that your high-paying clients would like to hear. When customers visits your website, they should be able to recognize who you are, what are you offering and how they can buy it, and that all in just 3 seconds. If you're unable to design your portfolio for a 3-second magic show, you'll loose your charm.
Stay tuned as we'll discuss more about Luxury Marketing & PR in our next blog. For more value based information visit our website www.kitchenandbathmarketingsolutions.com