 Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.
If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget. We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them: Ways to Market Your Kitchen and Bath Business on a Small Budget 1. Build Your Presence Online If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business. You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page. 2. Ask for Referrals Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust. So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community. 3. Stay in Touch with Your Customers Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one. Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors. 4. Share Valuable Information with Your Audience By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients. These are great ways to market your business on a low to no budget. For additional marketing information take a look at the most recent webinar we did on the top 10 marketing ideas for interior design businesses. Additional marketing information can be found on our Resource Library. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
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 Have you ever sat back and thought how much the outlook of your showroom matters to customers who walk in through that door? How many times have you gone to a place and got dejected by its ambiance?
Yes, I agree most people use the internet for researching and buying products, and not as much for finding an interior designer or home remodeler. Undoubtedly, things are still old-school here and customers always physically visit the store before making a purchase or hiring you! Never be over-confident and think your service/product will sell itself. Let us share with you how good kitchen and bath showroom marketing will result in being key to your success. 4 Reasons Why Kitchen and Bath Showroom Marketing Is Important 1. Create A Brand Image Your showroom is basically the physical interpretation of your actual brand. Hence, having an aesthetically pleasing and catchy showroom is the key to success of your kitchen and bath business. After all, it is no easy task to maintain your brand image in the eyes of potential customers. Align EVERYTHING! Your showroom marketing should be consistent with what people have seen on your website, social media and on TV. 2. Customer Experience When potential customers come inside your showroom, your aim is to keep them on their toes. Yes, only if they look around everywhere, will they be able to see what you have to offer them. But, there should be ample seating space for a couple of people. After all, they might just want to hire you and sit down to talk about the options they have to them. Throwing in a welcome drink or a cup of coffee is always nice! 3. Think Out of the Box Working on your display is going to take you a long way for sure. Focus on trying to be different. Sure, everyone shows cabinets and cupboards, but that’s just what they are, cabinets and cupboards. They won’t attract your customers to make a purchase. Try to play with the psyche of the customer. For example, if your client is a person with a big family, show them towards the spacious kitchen first. On the other hand, if the customer is a single-father or bachelor, show them a small and cozy space. 4. Photorealistic Rendering Well, say hello to the future. Market and prove your showroom as a top-notch kitchen and bath showroom by adding the use of technology. How many times have customers not understood what you were trying to explain? Quite frequently, I assume. So, based on the need of the times you should introduce 3D technology in your showroom. Undoubtedly, having a visual representation of what you and your client have decided on or what you want to show them is always a good idea. You can easily come up with a quick visual mockup with the software available online today. So, you see it’s not about the balloons and arch kits on your entryway that will make your showroom stand out. A lot of effort goes into it. For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.  Gone are the days when people would collect magazines and browse catalogs for interior design ideas. Today, social media platforms like LinkedIn, Pinterest, Instagram, and Facebook allow homeowners to discover their design style, learn about interior decoration, and communicate with designers directly. The most effective way to grow your design business and create lasting relationships with your clients is by utilizing these platforms through strategic digital marketing. The following tips are easy to implement and will improve your engagement.
1. Start a Blog Blogging is one of the most effective ways to showcase your design talent and establish your expertise in the field. Not only do they allow you to share your knowledge and creativity, but you can engage on a more personal, but still professional, level with your clients. They can be short and sweet, but they're essential for improving your SEO when you use keywords and phrases throughout your content. A blog can easily be added to your company website or created on a blogging platform. Most of these platforms, like Squarespace, Weebly, Wix, and WordPress, have SEO identification features that will improve your search relevancy and increase your traffic when updated regularly. 2. Optimize Social Media Social media is an amazing way to attract and engage potential clients because it’s free advertising. Aside from your website, your social media accounts should be secondary for showcasing your portfolio and drive traffic back to your website. Engaging your audience with attractive content is only the first step. Connect with your followers by responding to comments, answering direct messages, and liking posts. Facebook, LinkedIn, Twitter, and Instagram are all great platforms to share your work, but Pinterest dominates the DIY, home and décor, and design space. If you’re a designer and only have time to focus on one of these networks, make it Pinterest. 3. Use Videos One of the quickest and easiest ways to catch your audience’s attention is with a short video. By 2021, over 80% of all internet traffic will be video, which means it’s time to jump on the bandwagon. Many people get intimidated when they hear the word “video,” as they automatically associate it with a big budget. Contrary to popular belief, video content doesn't need to be perfect or have the highest resolution like photos. All you need is your smartphone and to hit “record.” Start with a simple introductory video to add a personal touch and let your potential clients know who you are. 4. Quality Over Quantity As an interior designer, you want to make your clients happy by meeting their wants and needs. However, you also want the right customers to find you based on your brand and your particular style and area of expertise. This means sticking with your brand aesthetic throughout all platforms and your website. Focus on quality over quantity. Be consistent with your brand voice and don’t post anything unless it feels cohesive with your business. Eventually, once you find your stride with crisp, bright photos and engaging copy, aim to post at least four times a week for the best outreach. Until then, it’s fine to post less as long as it’s great material. 5. Understand Your Audience People spend an average of four hours a day on their phones! Make sure that your website is optimized for mobile devices and be sure to take into account your social media networks. Consider who your ideal client is and meet them where they likely spend most of their time. If your ideal client is in their 20s to 30s, you may have more luck with engagement on Instagram. If they’re in their 30s to 40s, Pinterest is your best bet. Try to curate content that will appeal to your demographics. For example, 20-somethings might enjoy a list of budget-friendly places to buy home accents, while 40-somethings may prefer tips on home maintenance and organization solutions. Building an online presence can take some diligent effort, but it doesn’t have to be difficult. Every successful marketing plan incorporates simple digital tactics to better connect with and attract new customers, increase customer retention, and showcase design work in a professional and personal way. The most essential tip to remember is to showcase your brand and expertise, and the right clients will find you with minimal effort. For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand. Why Hiring a Marketing Company is Advantageous to Interior Designers and Remodel Companies10/1/2020  No matter how small or big your business is, advertisement plays a crucial role in boosting its growth. When it comes to interior designing and remodeling companies, most of the potential clients approach you through an online search. Therefore, it is essential to hire a marketing company that can help you grow faster by targeting the right audience through effective marketing strategies. Outsourcing marketing functions can make your business grow massively even if you have just started. Reasons to Hire a Digital Marketing Company for Your Business 1. Professional Expertise and Skills When an interior design firm or remodeling company opens their doors, it is often hard for them to manage marketing and other challenges due to the overwhelming nature of business. By hiring a marketing company, it becomes much easier for the company to grow through their expertise and skillsets. The experts present on the team will plan everything from marketing strategy to its execution. 2. Cost-Effective Marketing Fixed and operational costs are massively increased when a company has to hire employees for longer durations. Hiring a company for marketing not only reduces the need for appointing employees but also proves to be cost-effective as it is reciprocal to lesser salaries to be given. Along with that, you don't have to deal with other issues such as reduced engagement of workers or providing them benefits to enhance their productivity. 3. No Extra Pressure on Existing Employees Many companies overload their employees just to reduce their expenses. Workers will eventually get frustrated when a company does not hire new employees and relies on them for marketing and advertising the business. This results in a lack of productivity and increases burn-out that can eventually affect the performance and reputation of the company. Hiring a marketing team saves you money and time as they handle a major part of your business development. 4. Updated Information about Latest Marketing Trends Hiring a marketing company enables your company to benefit from the latest marketing strategies and trends. Digital marketing agencies are responsible for enhancing traffic generation on your website along with providing you a strong client base that helps your business to grow. You no longer have to worry about making your employees learn new marketing techniques as you have a company now that can manage your marketing concerns. 5. Scaling Gets Easier By selecting a marketing agency, one can assess the need for human resources more effectively. By analyzing external and internal circumstances, a company can either enhance or reduce the services based on needs in that particular situation. For instance, a growth-driven firm would appoint more marketing employees depending upon their requirements and needs. If the company is becoming larger, it would upsize the marketing employees and vice versa. Wrap Up Hiring an external marketing company would not only be cost-effective for your remodeling or interior design firm but also optimize your position in both the real and digital world. Kitchen & Bath Marketing Solutions is a specialized digital marketing agency that works with interior design and remodeling companies. We have a proven track record with years of experience. Check out our resource library to learn more about all the information available to help you now. We would love to have a strategy session with you to learn more about your company and see how we can be of service. Contact us or give us a call at 800-516-5773 to set up your strategy call.   Do you have any idea how much technology is effecting the Interior Design Industry? Surely, the question caught you off-guard, didn’t it?
Well, thanks to the boom in technology, the Interior Design Industry is evolving at a never-ending pace. The concepts and trends which had taken the market by storm a decade ago are no longer in demand and are considered obsolete by many. Hence, to compete in the face-paced industry of today, Interior Designers need to let go of the old-school mind frame. Additionally, the need of the day is to embrace better ways of operating your business. In comes the concept of virtual design. Especially after this pandemic, interior designers have realized how convenient and cost-saving the virtual design option is. Therefore, it looks like it is here to stay! 5 Ways in Which Virtual Design Can Help 1.Upgrade Your Online Presence First things first, before you start off with introducing virtual design, an interior designer needs to work on their online presence. Make sure your website has a proper portfolio picture, updated information, blogs etc. Keep a focus on adding pictures. Let your work do the talking. Visual images leave a big impact on people. So, make sure your digital footprint is strong to lure the prospects in. 2.Clients Can Actually See How It Looks Are you tired of difficult clients who keep changing the color scheme? With virtual design options, you can say bye-bye to this headache. With it, the client can see different color options without too much extra effort on your part. Similarly, with the rest of the things like furniture, light fixtures etc., the client can see how the entire house will look virtually without it actually happening. 3.Changes can be made in real time Yes, there are clients who realize things aren’t looking quite right once you are finished designing their space(s). Those petty little changes again and again waste your time, money and effort. But, with virtual design, interior designers can easily change and manipulate things without much effort. Moreover, the client can even make endless changes until they arrive at the one which suits them and their budget. 4.Use 3D Programs to Design It is important to give the client a real feeling of how their space with look. That is not always easily accomplished virtually because when visiting a place in person, you can FEEL the space. As interior designers, you should use tools which can make the virtual experience as good as REAL. 3D and 4D tools can make your project so life-like that it gives the feel needed to satisfy the client. 5.Quick Feedback Another advantage is the quick feedback you and the client both can give one another. There are no interruptions and the client can easily tell you what changes they need. The client feels more in control even though in traditional designing everything is approved by the client too. With virtual design clients can feel this control as well. These are just a few of the ways virtual design can help your interior design business. If you want to learn more visit our blog on e-design. Our next webinar is on How To Effectively Work Virtual Design into Your Business Mode. If you missed this webinar, check out our resource library for a recording. |
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