Standards for Website Development
A few well-liked trends from the last few years will still matter a lot in the years to come. If you're having your website redesigned or employing a web design company to create a new website for your company, make sure the following are at the front of mind for them:
Since 2018, Google has given mobile-friendly websites a higher ranking. Yet another drop in your SEO bucket is mobile-first design. The use of responsive or mobile-friendly web design is now required. Your website should be created first with mobile users in mind. Back in 2015, mobile searches surpassed desktop searches. Nearly 50% of all global online traffic has come from mobile devices since the year's commencement.
Less of a trend than a common security safeguard for websites, SSL certificates. SSL stands for Secure Sockets Layer, and your web server has the certificate loaded. It has two functions: it encrypts the data being communicated and authenticates the identity of the website, ensuring visitors that they are not on a fake one.
This guarantees a personal "dialogue" between your website and customers. In 2023, having an SSL certificate for your website should be a top priority, especially if it's an e-commerce site.
1. Page Speed and Website Loading Times are paramount
Ultra-fast load times are one of the most significant web design requirements. For years, quick loading speeds have been crucial to UX and SEO, and they still rank highly for websites that seek to increase their traffic and conversion rates.
According to studies, more than half of internet users anticipate that a website would load quickly and within two seconds of clicking a link. If your website takes more than three seconds to load, your visitors will likely depart and are unlikely to return ever again.
The profitability of a corporation is directly impacted by website performance. Data from a study shows that Pinterest decreased perceived wait times times by 40%, which led to a 15% rise in search engine traffic and sign-ups.
2. Intelligent Content Loading
Many of us may be guilty of having websites that are resource-intensive, have a lot of graphical components, and have third-party integrations that might make our sites load slowly. Fortunately, there are numerous approaches to creating intelligent websites that just download the content you see and require.
Infinite scrolling and lazy loading are not recent innovations. This is especially true when it comes to infinity scroll, which the most popular social networks have been adopting for years. Long (one) page websites are also popular with this strategy.
The web browser (such as Google Chrome, Safari, and Firefox) will only download the content you can see on the screen thanks to lazy loading, which prevents server resources and time from being wasted.
Many people who visit websites never scroll all the way down. So why would you want to add that stuff and lengthen site loads? It would be preferable to load the material as users scroll down the page and get closer to it.
Every website should think about how employing one or two technology strategies can enable them to outperform or outrank their rivals. All website visitors might benefit from these features, which would boost your ranking and conversion rate.
3. Geolocation and Content from Browsers
You may have visited a website, left for a few hours or days, and then returned to find that the information has changed. When you open it for the first time on your phone or on another browser, you see the original content that was displayed on the website when you initially arrived.
It's no secret that the majority of cutting-edge websites keep track on your browsing activity and location. Modern online firms, however, would urge their clients to show dynamic content, or content depending on past user behavior or information we already have about a user. not universally applicable content.
Conversion can be increased by creating special content for visitors coming back to your website a second or third time.
Every time you use Google as a search engine, you encounter this. Users in other towns that search for local home remodelers in Raleigh, North Carolina, will receive different results.
Stay tuned to know more in our next blogs.
Kitchen & Bath Marketing Solutions have worked on many different website design and management projects for our clients. We have found some very costly mistakes done by designers or remodelers. Lets discuss here.
1. Online Business Without a Website:
There are many ways to build a website for interior design or home remodel business. WordPress, Weebly, Wix, SquareSpace, GoDaddy etc. are some of many website builders and hosting platforms. Some interior design businesses are based on Facebook or Instagram only without any proper website. If a Facebook page is blocked, your entire business will shut down right there. If you decide to take your website to a different host, you don’t get to take that website with you because these platforms technically own it. But when it’s built on a hosting platform like WordPress you own it 100%. All you need is to pay for the hosting.
2. Website is Outdated:
Most interior designers and remodelers have a website, which is ten plus years old. Clients will judge your business by your website, and be turned off if your website looks stale and outdated. Updating website and improving its design is recommended.
3. Website with Poor User-Experience:
Make sure the person developing the site has some experience building a site that will convert visitors into leads. If they can't find proper CTA or Call-To-Action on every webpage, you will loose them.
4. Website Analytics are not Monitored & Poor Follow-up on Leads:
You must keep track of the time when someone requests a quote over the phone and when they submit one via your website. You won't know where your leads are coming from if you aren't monitoring these metrics.
5. Social Media is not Maintained:
Designers should be prepared for potential consumers to find their work on social media. If you post images of finished products and projects a few times per week and allow your FB and IG profiles grow naturally, that will aid in your website traffic conversion as well.
6. Website reviews are not Managed:
Two to three reviews per month is a good target; you don't need 100. Therefore, that equals to 20 reviews every year. That is a fantastic goal-size. More reviews are preferable, but more recent reviews are superior to more overall. If a homeowner is shopping for a countertop and reading reviews about some local businesses, and one of those businesses has 50 reviews, but the majority of those ratings are more than a year old, that business isn't as good as the one with 25 recent reviews.
We will discuss in detail these common mistakes and counter measures on website updates that would be compulsory in 2023, in our upcoming podcast episodes & blogs. Stay connected.
One of the subjects we hear about frequently from designers is virtual assistance, particularly from those who operate as one-person businesses and may require assistance but aren't yet in a position to engage someone on a full-time basis. Virtual assistants are typically the route that they want to take as a solution.
Benefits of hiring virtual assistant for design business
1. You will save time by working with a virtual assistant. You can come to the realization that time is a valuable resource when working alone. To maintain the seamless operation of your firm, you must do a multitude of responsibilities.
2. You may be able to recover control of your schedule with the aid of a virtual assistant for interior design. They can be given menial jobs that eat up a lot of your valuable time, time that would be better spent interacting with clients.
3. You will notice that hiring a VA means that production is likely to grow, which is closely tied to the idea of saving time.
Developing business processes for virtual assistant
It might be time to start laying out how you want some of these extra tasks to be completed if you believe you would benefit from hiring a virtual assistant. To make it simpler to teach a new employee how to do things the way you want them done, you should have a clear procedure for each of the duties you intend to recruit someone to perform.
While it could need some initial time and money investment, creating processes around your duties will be crucial. Once established, you will always have access to these procedures, even if you later decide to work with another virtual assistant.
You must establish certain specific expectations about communication in addition to those for the business-related operations.
Want to know more? Check out our recent podcast episode on 'Working with a VA for Interior Designers'.
People with impairments can use websites and web tools when they are well-designed and coded. However, many websites and applications today have been created with inaccessibility issues, making it difficult or impossible for some people to utilize them. Accessibility improvements help society, businesses, and people.
The ability for persons with impairments to use a website, tool, or technology is referred to as web accessibility. People can observe, comprehend, use, and interact with the Web, as well as contribute to it.
All disabilities that restrict access to the Web are included in web accessibility, including: auditory, cognitive, neurological, physical, speech, visual.
The Internet is becoming a more vital resource for many facets of life, including work, education, government, business, health care, leisure, and more. In order to give people with different abilities equitable access and opportunities online, the Web must be accessible.
Benefits of an Accessible Website
People without disabilities can also benefit from web accessibility, for instance:
One of the biggest advantage of having an accessible website for design & remodel businesses is that they can have ADA Tax Credit. The ADA was first created with the goal of adapting its guidelines to the rapidly changing internet environment. Because the ADA now applies to websites and mandates accessibility in the digital sphere, businesses who engage in creating and maintaining accessible websites are definitely eligible for the tax credit.
Making Your Website Accessible
1. Website Design
Your website's design includes numerous visual components that must be accessible to those with disabilities. A decent contrast ratio is one factor to take into consideration. New Window, legible font size and type (such as a font that is favorable to dyslexics), ARIA labels for forms and navigational components, and an intuitive user experience. You can have an ADA-compliant website with the help of the WCAGNew Window standards.
Readability is a key component of accessible webpages and is listed in the Web Content Accessibility Guidelines (WCAG). Your website's content should be "readable," which means it should avoid complex language, be direct, and match the reading level and preferences of your readers. Additionally, the grammar should be correct, and ambiguity in the terminology and pronunciation should be avoided.
Want to know more? Head on to our webinar where we discuss quick implementation tips to make your interior design or remodeling website more accessible for people with diverse abilities.
Crazy stats for nerds! 500 million people utilize Instagram Stories every day. With this huge audience potential, this is one of the most attractive platforms for design & remodel business.
We are here to set the foundation of some useful knowledge and quick implementation tips for designers and remodelers to bring their best potential to the Instagram users.
1. Know Your Audience
Using Instagram, defining your audience is simple.
2. Follower Base
Focus on to build a following the right way.
3. Lead Conversion
You can begin turning your followers into paying clients if you build up a loyal following.
Instagram is a terrific venue for teasing your audience with sneak peeks of upcoming products before they go on sale. Even if you don't want to fill all of your followers' newsfeeds with simply product shots, a few can help create anticipation.
Live launches: Take into account employing Instagram Live to present a fresh good or service. After that, encourage users to make a purchase by adding a link in your bio.
Utilize your Instagram Story Highlights and the link in your profile so that you can direct people to your website, blog, and product sites.
Promote your Instagram account across all platforms with omni-channel promotions. Include a social share icon for Instagram on your website and other socials.
Want to know more? You can check out our webinar which contains extensive exercises and applied knowledge shared by the Marketing expert, Jason.