 Kitchen remodeling and interior design companies looking to revamp or boost their sales must use effective digital marketing techniques to get more leads. The ultimate focus of any digital marketing strategy should be to bring in more kitchen remodeling leads, convert them into clients, and earn more revenue.
For the detailed article on each of these marketing strategies with training videos and links to more information, click here. Strategies to Generate Kitchen and Bath Remodeling Leads for Your Interior Design or Remodeling Company Organic or Inbound Lead Generation Strategies 1. Website Optimization Optimizing your company website to make it a powerful digital tool for reaching out to new leads is essential. A well optimized website will help strengthen relationships with potential prospects as well as existing clients. Your website should stand out and give potential clients something extraordinary. Make your website stand out by creating:
Click here for our website optimization webinar training. 2. Search Engine Optimization Prospects mostly rely on search engines like Google for a kitchen remodeling contractor. To make your website visible to these leads, you need to go beyond the three SEO ranking tools of title tags, keywords, and headlines. Through a comprehensive SEO strategy, you can focus on building a high-quality website, premium user experience, link development, and superior content. Check out our complete SEO checklist for additional support. If you rank well but provide a not-so-good user experience, your rankings will not last for long. 3. Email Marketing Email marketing is a great way to generate new leads and to maintain communication with previous or existing clients. It helps in reminding them of your company’s presence and highlights the brand for future projects and referrals. Content of the email is important for effective results. To learn more about Email Marketing Tips watch our training video. For the detailed article on each of these marketing strategies with training videos and links to more information, click here. Paid Lead Generating Strategies for Interior Designers and Remodelers 1. PPC or Pay Per Click Advertisements Pay-Per-Click (PPC) are the compact advertisements that show up relevant to the search at the top or bottom of a search results page. Anyone looking to find an interior designer or home remodeling company might start here, but the ad is only functional till the time you are paying. To understand PPC ads and their work in detail go through our PPC Marketing Tips or run through our PPC Training Video. 2. Google Local Service Ads or LSAs Specific to location these ads help promote your interior design or home remodeling company as a local business near you. They are showcased on top of the search engine results page (SERP) and help deliver quality leads from the ads to the company. With additional information available on the ad, the potential client can generate direct contact with the company. Get detailed information on Using Google LSA for your Interior Design Business by clicking here. For the detailed article on each of these marketing strategies with training videos and links to more information, click here. Social Media Lead Generation Strategies 1. Create a Business Page It would be difficult to complete your digital marketing strategy for generating leads without social media marketing. The key is to ensure that you build out a complete profile which makes it easier for prospects to find it and for the social media platforms to display your company profile. Click here to learn more about setting up your Facebook Business Profile the right way. 2. Posting Valuable Content and Engage with Users Posting your completed projects on various platforms like Pinterest, Houzz, and Instagram will help accentuate your presence in the market. Using photo-centric social media platforms allows you to grow your brand recognition and increase awareness among your target audience. Augment your completed projects with valuable content that resonates with your audience. How-to-tips are some of the most popular searched terms and any other content that your audience is looking for will help grow your presence and have your visitors view you as an expert in the industry. In addition to posting valuable content remember these are social media platforms, which means you must be social. Designers and remodeling businesses miss the ball when they post consistently but fail to engage with their users. You can build a strong following and brand evangelism when you engage with users and show that you care. To learn about effective ways of digital marketing on Houzz, Pinterest and Instagram check out our advanced training videos. 3. Social Media Ads (Facebook, Instagram, LinkedIn, Pinterest, etc.) Facebook Ads are great for generating leads. Their advanced features like the artificial intelligence system and the custom audience let you segment the users and showcase your ads to the people who are more likely to purchase your product or services. To learn some basic tips on leveraging the tool of Facebook Ads for your business read about it in detail here. Final Thoughts There are many ways you can generate home remodeling leads through the digital marketing process. However, jumping on every channel may not be the right choice. Create a strategy that utilizes a combination of these digital tools and let your company leverage the most effective and efficient options from there. For the detailed article on each of these marketing strategies with training videos and links to more information, click here.
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 As we enter 2022 and the world is still going through the spread of the different strands of the COVID-19 virus, the interior design and remodeling industry has been significantly impacted by the pandemic. This industry witnessed radical shifts in consumer needs and preferences. Accommodating pandemic influenced changes in homes and office setups, remodeling businesses surged. But supply chain challenges are a key hurdle in completing orders.
Not slowing down, these shortages are causing delays and other operational problems in the industry. With the growing spike in the market demand prevalent in the post-vaccination situation, companies are struggling to get the goods and services out to buyers. This tight supply scenario is predicted to continue in the year 2022 as well. In addition, companies will also be facing another shift in clients’ needs and preferences. As you start working on your marketing plan for 2022, make sure to incorporate these considerations for higher chances of strategy effectiveness. 1. Know Your Audience and Create Specific Content for Intelligently Segmented Markets First, you must understand your audience in order to develop a strategy to attract them. In the wake of the changing pandemic environment, the consumer is also changing preferences. Niche down to be the solution provider for what they want. Narrowing your niche might mean a smaller prospective client pool, but they will be easier to cater to. Once you have satisfied a smaller niche, they will bring in new leads and referrals from other segments. Use discovery sessions and take active client inputs for updated information on what exactly the clients want. Having one or two specialized products or services will help you take off better rather than having too many things on your hand. 2. Do Not Let the Growth of the Social Media Outshine the Need for a Good Website With so much going on in the world of social media, many interior designers go over the top about its effectiveness. Thinking that you do not need a website in this time of social networking is a big misconception prevalent in the industry. You should not fully and solely rely on social media platforms for your marketing and lead generation. It will not only be risky but will also make you lose out on potential growth in your potential client base. Growing your brand and strengthening your client requires setting up a well-designed, user-friendly, and fully functional website. 3. Email Marketing Can Still Reap Benefits Having been around for decades now, email might have faded its glory in the social networking world, but it is still quite beneficial in the professional setups. With social media marketing evolving continuously, the list of features and the change in algorithms is altering all the time. Keeping pace with this evolution and making sure that your message reaches your audience can be a little challenging. Email marketing still is the most direct digital way of reaching out to your potential clients. It has no specific algorithms to work around, no limitations of content, and no regulations, just avoid spamming. You can send your own personalized message in any way you want. The connection is much more in-depth and direct. 4. Develop an Effective Content Strategy If you already have a blog on your website, chances are that you are following the right pattern for attracting clients. But there are some digitally naïve designers and remodeling business owners, who simply have a blog because it is “nice to have one on your website”. They do add content regularly, but just because “everyone else is doing the same”. In 2022, you need to re-organize your content and reconsider what you want to publish. 5. Expand Your Social Media Outreach Although, as already mentioned, social media is a difficult to manage marketing tool, if you get it right, you can surely reap great benefits. A very large percentage of the potential clients of interior design and remodeling companies are social media users. They make use of social media for a significant amount of time on a daily basis. In fact, many technology-savvy clients like to shop for products and find services employing social media tools. Small businesses as well as large ones, should take advantage of these variable platforms in the virtual. In 2022, every business should enhance its social media presence. Not only focusing on the most prominent networks like Facebook, Twitter, and YouTube but should also diversify towards other popular apps like Instagram, Snapchat, and WhatsApp. 6. Build New Audiences from Existing Ones Starting anything from scratch can be tiresome. The same goes for increasing your audience and client base. If you are new at a niche, why not begin your journey with a collaborative effort. Make strong partnerships with significant brands and influencers to have an impact on their audiences as well. For more information you can review our website and Resource Library section. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.  The podcast enterprise is booming since 2020, after the unfortunate pandemic hit, that put the television and film industry in severe production and launch crises. But podcasts are great in many ways for such market circumstances. You can connect with your audience from the comfort of your couch and make your way around less-expensive recording equipment. It is a big window of opportunity, and every hit show has jumped into the launch of a companion podcast. But well executed and thoughtful podcasts are particularly tough to produce, and suitable podcasts which can be doing something revolutionary or precise are rare. So, we’ve compiled this list of our 10 best podcasts for 2022 which you must subscribe to and get access to unlimited resources of knowledge and great pieces of advice to excel as a podcaster of the Interior Design, Home Remodeling, and Architect niches.
Let us know your favorite podcasts in the comments section below. For more information you can review our website under Resource Library section.
 YouTube ads are becoming popular among businesses. It provides you with a great opportunity to build your video channel to get more traffic and customers for your business. YouTube has many types of ads; but, before going with any type of advertisement, first analyze your target audience’s demographics like age group, gender, income, interest etc., This will help you in selecting the right strategy for your targeted audience. Here, we are share a few tips that can help you choose the best. YouTube Ads Strategy for your videos: 1) Choose the Right Audience Before starting creating the ads, always think about who will see them? Viewers or Subscribers. Choose the audience wisely so that your ads reach out to their needs, interests or problems. The second option- “Viewers” seems quite easy as compared to others. But this may not be the case if you have already created successful channels. In that case, try to avoid spending too much on viewer targeting because it would cost you big money. However, some people prefer buying views over other channels and thus they end up doing good business through these tactics. For those startups or small businesses, it might be hard to afford the huge amount required to buy views. Thus it becomes necessary to start using alternative ways to increase viewership. You should consider promoting your videos on other social networks where you know there is sufficient viewership. 2) Decide How Much Money Will Be Spent Per Video There are two kinds of YouTube ads – paid ads and non-paid ads . Paid ads are the ones that appear after search results while organic ones come at the bottom of search results and are displayed according to the algorithms of Google. For example, when the algorithm finds high engagement content in your videos it displays them at the top because this means higher chances of getting views and clicks. So how do you decide which one to go with? Well, it depends on your budget and what kind of audience you want to attract. If you have limited funds you may opt for buying views instead of paying for ads. On the contrary, if you have enough money to spend on various advertising campaigns then why don’t you use both to create maximum impact in your audience. 3) Create a Perfect Ad Title & Description This part is very important! Once you add the description and title of your videos on various platforms such as Facebook, Twitter, Instagram etc. then your chances of getting views increases by 10 times. That’s why it makes sense to invest time and effort in making attractive titles and descriptions. Try to make them catchy, informative and engaging. Also, let us tell you another thing – people generally read titles before clicking so it makes sense to focus on enhancing your titles. 4) Add Videos from Various Platforms to Your Channel You may find yourself with no space to upload all the videos you have made. Or even better, you may feel a little unproductive and creative at the same time. Then you should consider using multiple accounts and upload different types of videos so that even though you won’t have enough storage space, you will still be able to promote your business effectively. 5) Use Different Types Of Channels YouTube offers you a variety of paid channels to support your business. You need to understand that not everyone wants to watch the same type of content. So, by adding different genres to your channel you will surely attract more attention. For more information visit our Resource Library section.  What is Canva and why is it so wonderful for design businesses?
Canva is an essential tool in interior design businesses. When it comes to aesthetics and brand marketing, Canva is the most suitable and user friendly application. It helps designers create professional looking infographics and images that can be used on a variety of social media platforms including Facebook, Instagram, Google+, Twitter, Pinterest, Tumblr and more. These designs will also appear high on search engine results pages when you use specific keywords related to your business or project. The best part? You don't have to worry about coding or even having any graphic-design skills! Simply choose from the prebuilt templates included with each plan, or upload your own logo and photos with ease, then customize your new design with text, links, custom shapes, borders, shadows, gradients and much more. Once ready, simply select “Save” to launch your masterpiece on whichever platform you choose. Canva Application Pros! With its affordable plans starting at $4 per month, Canva has become one of the top choices for small companies who want to stay ahead of their competition without breaking the bank. Best of all there are no long term contracts to sign so you can cancel the subscription anytime. There's never been a better time to start using Canva by Design! Canva Increases Business Sales! Using Canva can improve your business marketing and sales. By improving sales, you are likely improving customer experience which may result in higher retention rates. Canva can help you make: • Infographic • Marketing poster • Presentation slide • Business cards • Flyers • Flyer template • Website banner What makes Canva different from other programs? Canva offers the ability to create graphics quickly and easily. We were inspired when we saw the endless possibilities of creating beautiful pieces of art through our smartphone cameras. This was something we loved doing as kids so we thought why not do the same thing now for adults and business owners. It seems like everyone is trying to tell us they build websites these days but they’re either too complicated for the average person or they require a lot of technical know how. So we decided to take a different approach and give people what they really need – simple tools to build awesome websites and graphics. We recommend Canva because we believe you shouldn’t have to be a designer to make great assets you share with your audience. If you have a good idea for a website layout, infographic or presentation slide, chances are you already have that awesome photo or video lying around on your phone. All you need is a program that allows you to drag and drop elements together. Learn how Canva by Design can help you: ✓ Create beautiful visuals faster ✓ Convert words into stunning visuals ✓ Improve branding ✓ Grow your audience ✓ Boost engagement ✓ Increase conversions ✓ Make your content stand out from the crowd Included benefits are access to Canva's exclusive marketplace where you'll find millions of unique images, graphics, and other design resources created by Canva community. In addition, you get 10 GB of storage + 1 TB bandwidth + 15GB ebooks library, 500+ premium fonts , 50GB email account and unlimited domain. For more information visit our website kabms.com |
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