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10 Best Podcasts in 2022 for Design Professionals

12/15/2021

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Kitchen & Bath Marketing Solutions Exclusive!
The podcast enterprise is booming since 2020, after the unfortunate pandemic hit, that put the television and film industry in severe production and launch crises. But podcasts are great in many ways for such market circumstances. You can connect with your audience from the comfort of your couch and make your way around less-expensive recording equipment. It is a big window of opportunity, and every hit show has jumped into the launch of a companion podcast. But well executed and thoughtful podcasts are particularly tough to produce, and suitable podcasts which can be doing something revolutionary or precise are rare. So, we’ve compiled this list of our 10 best podcasts for 2022 which you must subscribe to and get access to unlimited resources of knowledge and great pieces of advice to excel as a podcaster of the Interior Design, Home Remodeling, and Architect niches. 
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​1. 99% Invisible
Listen Score: LS 85/ Global Rank: Top 0.01% 
99% Invisible  is a sound-rich and narrative podcast that unfolds the world of architecture and design. In highly intuitive and thoughtful way, host Roman Mars creates content that unveils how the unnoticed architecture and design shape our everyday life.
Useful Topics & Categories:  Architecture, Infrastructure, Technology
Featured Episodes: Structural Integrity, The Next Billion Users

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2. A Well-Designed Business®
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Listen Score: LS 57/ Global Rank: Top 0.5% 
A Well-Designed Business® targets the gaps in industry research and fills in with critique, knowledge and entertainment. LuAnn’s bright as the host of this show makes sure that what you take away as an advice is always specific and actionable. Big success mantra is that the episodes air 2x per week on major podcast platforms.
Useful Topics & Categories: How to get clients without a portfolio when you’re new on the scene, How to build a team, How to use social media to market your firm, How to identify your market, and why doing all of this will lead to a fuller pipeline. 
Featured Episodes: Erica Reiner: Make More Green by Going Green

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3. How to Decorate
Listen Score: LS 54/ Global Rank: Top 0.5% 
This popular podcast from Ballard Designs includes a series of lessons on decorating, told through the first hand experiences of professionals. With top designers, Markham Roberts, Joy Moyler and Katie Ridder, episodes are the fine amalgamation of subjects like outfitting a dining room and matching pairs. 
Useful Topics & Categories: Building a house series 
Featured Episodes: Stylist & Author Melissa Penfold

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4. The Design You Podcast With Tobi Fairley
Listen Score: LS 47/ Global Rank: Top 1%
Design You is a coaching program for interior  designers,  creatives,  entrepreneurs,  and  moms  to learn  about  balancing  home,  health,  wealth  and  joy. Episode #193 is an elaborate discussion on Millionaire Mentorship program where Tobi Fairley helps designers running multiple 6 figure businesses create a system and processes that can support 7 figures within the bounds of sustainability. 
Useful Topics & Categories: Health and Wealth, Entrepreneurs, Millionaires 
Featured Episodes: A Different Kind of Millionaire,  Getting To Know The Real Tobi

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5. Business of Design® Podcast
Listen Score: LS 48/ Global Rank: Top 1%
Kimberly Seldon, the podcast host, is a successful interior design professional, actively practicing real clients and budgets. On her podcast she seeks advice and brings forth all important questions on behalf of diverse audience of professional interior designers, decorators, stagers, stylists, landscapers and architects.
Useful Topics & Categories: Increasing Profits & Managing Trades, Best Client Ever
Featured Episodes: Process Interruptus with Jerrica Zaric

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6. Archispeak 
Listen Score: LS 47/ Global Rank: Top 1% 
Archispeak is a great week starter, goes on-air on Sundays. Hosted by Evan Troxel, Neal Pann and Cormac Phalen, this podcast is an invaluable asset for listeners. The show has a flavor of diversity that brings together beginners and veterans of the architecture industry.
Useful Topics & Categories: Design, Tools, and Work/Life Balance
Featured Episodes: Bondo Artistry ​

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7. Design Biz Survival Guide
Listen Score: LS 37/ Global Rank: Top 2.5%
Hosted by professional interior designer with over ten years of experience in the design industry, Rick Campos, as well as past president of ASID Orange County, this podcast practices the theme of storytelling as seen through the eyes of designers and industrialists. An in-depth but candid conversation about life that revolves around the business of design, this podcast is intended to inform, inspire, and empower audiences.
Useful Topics & Categories: Mapping ideal clients, unexpected social media strategy, attracting predictable clients
Featured Episodes: Three Year Anniversary


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8. Designer Discussions
Listen Score: LS 32/ Global Rank: Top 5% 
Co-sponsored by Kitchen and Bath Marketing Solutions, GetInk DIY and DesignAppy, this podcast launches brand new episodes every Thursday. This show is an informative discussion with design professionals (architects, interior designers, home remodelers, business coaches, publicists and customer satisfaction professionals). Main focus of the episodes is on marketing, branding, PR and business advice. Solopreneurs and small business owners can learn a lot of great tips and tricks to run their design businesses more efficiently. This podcast is unique to share study resources and workbooks for their audience which gives it a culture of a candid classroom. These resources and tools are highly helpful for beginners. The show is a must-have on your playlist as it is a great combination of interviews, special co-hosts and solo shows from Jason, Maria and Mirjam.
Useful Topics & Categories: Marketing, Branding, Public Relations, Press, Business Development
Featured Episodes: What makes an interior designer marketable, Minimum expenditure & pricing strategies ​

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9. KBTalks Powered by NKBA
Listen Score: LS 26/ Global Rank: Top 10% 
Hosted by Karl Champley and Jennifer Bertrand, this podcast is dedicated to promote and support the kitchen and bath industry in the USA. Episodes are targeted to specific industry-critical topics and in-depth conversations with industry experts, media connections, designers, influencers and technical maestro in the kitchen and bath niche. Topics range from business strategies, marketing, ongoing trends and tech innovations.
Useful Topics & Categories: Trends, Retail, Hot Market, Kitchen, Bathroom
Featured Episodes: Live from KBIS: A Conversation with Matthew Quinn

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10. The Rhythm of Design with Teresa Perkins
This podcast is an inspirational and informative dialogue about the world of interior design. Teresa Perkins is the owner of The Teresa Perkins Company and hosts the live podcast episodes every Wednesday on Facebook and YouTube. This podcast features interviews with realtors, design professionals, industry's veteran experts and business owners. 
Useful Topics & Categories: Showrooms, Wallpaper designs, How to purchase art, Contemporary Glam. 
Featured Episodes: 3 Wonderful Interior Designers ​
Let us know your favorite podcasts in the comments section below. For more information you can review our website under Resource Library section.  
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YouTube Advertising Essentials

12/1/2021

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YouTube ads are becoming popular among businesses. It provides you with a great opportunity to build your video channel to get more traffic and customers for your business. YouTube has many types of ads; but, before going with any type of advertisement, first analyze your target audience’s demographics like age group, gender, income, interest etc., This will help you in selecting the right strategy for your targeted audience. Here, we are share a few tips that can help you choose the best.

YouTube Ads Strategy for your videos:
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1) Choose the Right Audience

Before starting creating the ads, always think about who will see them?  Viewers or Subscribers. Choose the audience wisely so that your ads reach out to their needs, interests or problems. The second option- “Viewers” seems quite easy as compared to others. But this may not be the case if you have already created successful channels. In that case, try to avoid spending too much on viewer targeting because it would cost you big money. However, some people prefer buying views over other channels and thus they end up doing good business through these tactics.
For those startups or small businesses, it might be hard to afford the huge amount required to buy views. Thus it becomes necessary to start using alternative ways to increase viewership. You should consider promoting your videos on other social networks where you know there is sufficient viewership.

2) Decide How Much Money Will Be Spent Per Video

There are two kinds of YouTube ads – paid ads and non-paid ads . Paid ads are the ones that appear after search results while organic ones come at the bottom of search results and are displayed according to the algorithms of Google. For example, when the algorithm finds high engagement content in your videos it displays them at the top because this means higher chances of getting views and clicks. So how do you decide which one to go with? Well, it depends on your budget and what kind of audience you want to attract. If you have limited funds you may opt for buying views instead of paying for ads. On the contrary, if you have enough money to spend on various advertising campaigns then why don’t you use both to create maximum impact in your audience.

3) Create a Perfect Ad Title & Description

This part is very important! Once you add the description and title of your videos on various platforms such as Facebook, Twitter, Instagram etc. then your chances of getting views increases by 10 times. That’s why it makes sense to invest time and effort in making attractive titles and descriptions. Try to make them catchy, informative and engaging. Also, let us tell you another thing – people generally read titles before clicking so it makes sense to focus on enhancing your titles.

4) Add Videos from Various Platforms to Your Channel

You may find yourself with no space to upload all the videos you have made. Or even better, you may feel a little unproductive and creative at the same time. Then you should consider using multiple accounts and upload different types of videos so that even though you won’t have enough storage space, you will still be able to promote your business effectively.

5) Use Different Types Of Channels

YouTube offers you a variety of paid channels to support your business. You need to understand that not everyone wants to watch the same type of content. So, by adding different genres to your channel you will surely attract more attention.

For more information visit our Resource Library section. 





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