Standards for Website Development
A few well-liked trends from the last few years will still matter a lot in the years to come. If you're having your website redesigned or employing a web design company to create a new website for your company, make sure the following are at the front of mind for them:
Since 2018, Google has given mobile-friendly websites a higher ranking. Yet another drop in your SEO bucket is mobile-first design. The use of responsive or mobile-friendly web design is now required. Your website should be created first with mobile users in mind. Back in 2015, mobile searches surpassed desktop searches. Nearly 50% of all global online traffic has come from mobile devices since the year's commencement.
Less of a trend than a common security safeguard for websites, SSL certificates. SSL stands for Secure Sockets Layer, and your web server has the certificate loaded. It has two functions: it encrypts the data being communicated and authenticates the identity of the website, ensuring visitors that they are not on a fake one.
This guarantees a personal "dialogue" between your website and customers. In 2023, having an SSL certificate for your website should be a top priority, especially if it's an e-commerce site.
1. Page Speed and Website Loading Times are paramount
Ultra-fast load times are one of the most significant web design requirements. For years, quick loading speeds have been crucial to UX and SEO, and they still rank highly for websites that seek to increase their traffic and conversion rates.
According to studies, more than half of internet users anticipate that a website would load quickly and within two seconds of clicking a link. If your website takes more than three seconds to load, your visitors will likely depart and are unlikely to return ever again.
The profitability of a corporation is directly impacted by website performance. Data from a study shows that Pinterest decreased perceived wait times times by 40%, which led to a 15% rise in search engine traffic and sign-ups.
2. Intelligent Content Loading
Many of us may be guilty of having websites that are resource-intensive, have a lot of graphical components, and have third-party integrations that might make our sites load slowly. Fortunately, there are numerous approaches to creating intelligent websites that just download the content you see and require.
Infinite scrolling and lazy loading are not recent innovations. This is especially true when it comes to infinity scroll, which the most popular social networks have been adopting for years. Long (one) page websites are also popular with this strategy.
The web browser (such as Google Chrome, Safari, and Firefox) will only download the content you can see on the screen thanks to lazy loading, which prevents server resources and time from being wasted.
Many people who visit websites never scroll all the way down. So why would you want to add that stuff and lengthen site loads? It would be preferable to load the material as users scroll down the page and get closer to it.
Every website should think about how employing one or two technology strategies can enable them to outperform or outrank their rivals. All website visitors might benefit from these features, which would boost your ranking and conversion rate.
3. Geolocation and Content from Browsers
You may have visited a website, left for a few hours or days, and then returned to find that the information has changed. When you open it for the first time on your phone or on another browser, you see the original content that was displayed on the website when you initially arrived.
It's no secret that the majority of cutting-edge websites keep track on your browsing activity and location. Modern online firms, however, would urge their clients to show dynamic content, or content depending on past user behavior or information we already have about a user. not universally applicable content.
Conversion can be increased by creating special content for visitors coming back to your website a second or third time.
Every time you use Google as a search engine, you encounter this. Users in other towns that search for local home remodelers in Raleigh, North Carolina, will receive different results.
Stay tuned to know more in our next blogs.
Kitchen & Bath Marketing Solutions have worked on many different website design and management projects for our clients. We have found some very costly mistakes done by designers or remodelers. Lets discuss here.
1. Online Business Without a Website:
There are many ways to build a website for interior design or home remodel business. WordPress, Weebly, Wix, SquareSpace, GoDaddy etc. are some of many website builders and hosting platforms. Some interior design businesses are based on Facebook or Instagram only without any proper website. If a Facebook page is blocked, your entire business will shut down right there. If you decide to take your website to a different host, you don’t get to take that website with you because these platforms technically own it. But when it’s built on a hosting platform like WordPress you own it 100%. All you need is to pay for the hosting.
2. Website is Outdated:
Most interior designers and remodelers have a website, which is ten plus years old. Clients will judge your business by your website, and be turned off if your website looks stale and outdated. Updating website and improving its design is recommended.
3. Website with Poor User-Experience:
Make sure the person developing the site has some experience building a site that will convert visitors into leads. If they can't find proper CTA or Call-To-Action on every webpage, you will loose them.
4. Website Analytics are not Monitored & Poor Follow-up on Leads:
You must keep track of the time when someone requests a quote over the phone and when they submit one via your website. You won't know where your leads are coming from if you aren't monitoring these metrics.
5. Social Media is not Maintained:
Designers should be prepared for potential consumers to find their work on social media. If you post images of finished products and projects a few times per week and allow your FB and IG profiles grow naturally, that will aid in your website traffic conversion as well.
6. Website reviews are not Managed:
Two to three reviews per month is a good target; you don't need 100. Therefore, that equals to 20 reviews every year. That is a fantastic goal-size. More reviews are preferable, but more recent reviews are superior to more overall. If a homeowner is shopping for a countertop and reading reviews about some local businesses, and one of those businesses has 50 reviews, but the majority of those ratings are more than a year old, that business isn't as good as the one with 25 recent reviews.
We will discuss in detail these common mistakes and counter measures on website updates that would be compulsory in 2023, in our upcoming podcast episodes & blogs. Stay connected.