Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.
If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget.
We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them:
Ways to Market Your Kitchen and Bath Business on a Small Budget
1. Build Your Presence Online
If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business.
You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page.
2. Ask for Referrals
Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust.
So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community.
3. Stay in Touch with Your Customers
Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one.
Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors.
4. Share Valuable Information with Your Audience
By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients.
These are great ways to market your business on a low to no budget. For additional marketing information take a look at the most recent webinar we did on the top 10 marketing ideas for interior design businesses. Additional marketing information can be found on our Resource Library. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
Have you ever sat back and thought how much the outlook of your showroom matters to customers who walk in through that door? How many times have you gone to a place and got dejected by its ambiance?
Yes, I agree most people use the internet for researching and buying products, and not as much for finding an interior designer or home remodeler. Undoubtedly, things are still old-school here and customers always physically visit the store before making a purchase or hiring you! Never be over-confident and think your service/product will sell itself.
Let us share with you how good kitchen and bath showroom marketing will result in being key to your success.
4 Reasons Why Kitchen and Bath Showroom Marketing Is Important
1. Create A Brand Image
Your showroom is basically the physical interpretation of your actual brand. Hence, having an aesthetically pleasing and catchy showroom is the key to success of your kitchen and bath business.
After all, it is no easy task to maintain your brand image in the eyes of potential customers. Align EVERYTHING! Your showroom marketing should be consistent with what people have seen on your website, social media and on TV.
2. Customer Experience
When potential customers come inside your showroom, your aim is to keep them on their toes.
Yes, only if they look around everywhere, will they be able to see what you have to offer them. But, there should be ample seating space for a couple of people. After all, they might just want to hire you and sit down to talk about the options they have to them. Throwing in a welcome drink or a cup of coffee is always nice!
3. Think Out of the Box
Working on your display is going to take you a long way for sure. Focus on trying to be different. Sure, everyone shows cabinets and cupboards, but that’s just what they are, cabinets and cupboards. They won’t attract your customers to make a purchase.
Try to play with the psyche of the customer. For example, if your client is a person with a big family, show them towards the spacious kitchen first. On the other hand, if the customer is a single-father or bachelor, show them a small and cozy space.
4. Photorealistic Rendering
Well, say hello to the future. Market and prove your showroom as a top-notch kitchen and bath showroom by adding the use of technology.
How many times have customers not understood what you were trying to explain? Quite frequently, I assume. So, based on the need of the times you should introduce 3D technology in your showroom.
Undoubtedly, having a visual representation of what you and your client have decided on or what you want to show them is always a good idea. You can easily come up with a quick visual mockup with the software available online today.
So, you see it’s not about the balloons and arch kits on your entryway that will make your showroom stand out. A lot of effort goes into it.
For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.