Crazy stats for nerds! 500 million people utilize Instagram Stories every day. With this huge audience potential, this is one of the most attractive platforms for design & remodel business.
We are here to set the foundation of some useful knowledge and quick implementation tips for designers and remodelers to bring their best potential to the Instagram users.
1. Know Your Audience
Using Instagram, defining your audience is simple.
2. Follower Base
Focus on to build a following the right way.
3. Lead Conversion
You can begin turning your followers into paying clients if you build up a loyal following.
Instagram is a terrific venue for teasing your audience with sneak peeks of upcoming products before they go on sale. Even if you don't want to fill all of your followers' newsfeeds with simply product shots, a few can help create anticipation.
Live launches: Take into account employing Instagram Live to present a fresh good or service. After that, encourage users to make a purchase by adding a link in your bio.
Utilize your Instagram Story Highlights and the link in your profile so that you can direct people to your website, blog, and product sites.
Promote your Instagram account across all platforms with omni-channel promotions. Include a social share icon for Instagram on your website and other socials.
Want to know more? You can check out our webinar which contains extensive exercises and applied knowledge shared by the Marketing expert, Jason.
What is the significance of Facebook Ads for the Interior Design & Remodeling Industry?
Facebook sets itself apart from competing ad platforms by offering lifestyle-based clientele targeting options for designers & remodelers. According to a 2020 poll of US retailers, 41% of respondents believe Facebook Ads provide the best return on advertising spend (ROAS). When compared to the overall average conversion rate of just 9.21%, that represents a significant increase (Buffer.com).
Facebook and Instagram are both owned by Meta, and their platforms can be combined. This enables you to reach even more social users & potential clients for interior design & home remodeling industry, by running advertisements concurrently on both networks. For understanding ad performance, Meta has tremendous resources, including data for reach, engagement, and conversion. The real-time data updates allow you to modify your marketing strategy for kitchen & bath niche. The “Facebook Pixel” can be added to your website using Facebook's existing analytics. The majority of content management systems enable you to add this code to your website to monitor the success of your Facebook ads.
Top Trends for Facebook Ads
1. Campaign Objective: The objective you choose informs Facebook of your campaign goals and the action you want your kitchen & bath industry clients to take after viewing your advertisement.
2. Find Target Audience: You may better adapt your content to your customers by using the Audience Insights tool to construct these in-depth customer profiles. You can also understand where to advertise your material to get more readers by doing this.
Options for audience filtering include:
3. Budgeting Effectively: When budgeting, it's important to remember that this number represents the maximum amount you want to spend. You can set a daily budget or total amount for the campaign.
Daily: Daily budget sets a limit on how much you spend on your ads each day. Facebook will use the criteria you set to find the right places and times to show your ads to your target audience. Once your budget is reached, the ads will stop running for the day. The cycle starts again the next day.
Full-time: Lifetime budget is the maximum amount you'll spend over the life of your ad campaign. You give Facebook a number and an end date, and it will spend money based on how the ads perform. When your budget is reached, the campaign will end.
Check out our webinar of the month on Facebook Ads, which contains great value and information for Designers & Remodelers to start successful ad campaigns. Under our webinars tab you will find additional training videos and helpful information to help grow your business. Follow us to know more about Digital Marketing for Kitchen & Bath Industry.