As you all know, we all are living and operating in a digital age now. For every small and large business, it has become a necessity to remain relevant to your audience in your area of expertise.
Competition is fierce in the interior design and kitchen and bath remodeling industry. To fight for your place in this ever-changing and ever-growing niche, you must come up with a great marketing strategy and implement it as a basic need for your business.
Best 2020 Marketing Tips for Your Interior Design and Kitchen & Bath Business
We have compiled some useful marketing tips that can help you to make the right moves while starting your interior design or kitchen and bath remodeling business:
1. Build a Detailed Marketing Plan
Marketing strategy is about building the best way to inform your potential customers about your brand and your services. Before you jump into any marketing campaign, write your marketing strategy in detail.
Mention the goals and objectives you want to achieve through marketing your business and look for ways to help you accomplish those goals. An excellent marketing strategy is one where you can convince your audience that you are better than your competitors and they can trust you with everything you are offering.
2. Go for Organic SEO or PPC Services
To get your business listed on the search engine result pages, there are two ways to do so. The first way is going for SEO and put in efforts to rank your website on the search engines. The other way is to run paid Pay-Per-Click advertising campaigns to get traffic to your site or landing pages. If you are a small business with little budget for marketing, it’s best to work on organic SEO i.e. searching for the right keywords, optimizing the pages on your site, and providing a great user experience.
3. Diversify Your Marketing Platforms
While your marketing goals should be sharply focused, you should experiment with different marketing channels. As you are starting your interior design or kitchen and bath remodel business, never restrict yourself to just one platform because it will limit your growth. Utilize all the familiar channels like Instagram, Facebook, Pinterest, and Houzz. Build your profile on all these social media platforms because they are great for this industry and provide an affordable way to engage with your prospects.
4. Invest in Visual Content
Almost all social media audiences react strongly to visual content like videos, pictures, animations, and infographics. You can take benefit from visual content marketing and create eye-catching photos or videos of the projects you are working on or have completed. While you share the entire process from start to finish with your audience, it triggers their interest and they start engaging with your content asking questions and getting information about your services.
5. Do not Ignore Client Feedback or Reviews
Never take your clients’ reviews or feedback for granted. Remember, your clients are the driving force behind your business so what they say about your services should matter to you. Maintain a relationship of trust and transparency with them by responding to every comment, review, or feedback (positive or negative) you get regarding your services.
Pay attention to these tips and the marketing for your interior design or kitchen and bath remodel business will be a little less daunting. For additional starter marketing tips take a look at our article on 10 amazing online marketing tactics for the Interior Design or Kitchen and Bath Remodel Business Owner. This article along with other information in our resource library will help you better understand your target market, prepare your marketing plan and grow your business.
Yes, 2020 trends are here! With ever-changing technology, trends keep changing daily and interior design is no exception. New trends which are not only practical but aesthetically pleasing to the eye are taking the interior design world by storm.
Without any surprise, if you pick a list of the most remodeled areas of the house, the bathroom ranks in the top 3. If you want to stand out from the rest of the bath remodelers, it is imperative to know what new trends are hitting the market.
To save you from the headache of researching, we have come up with a list of the top 5 bath trends for 2020.
Top 5 Bath Trends of 2020
1.Gold and Brass for a Vintage Look
The essence of remodeling is that you get an opportunity to get out of your comfort zone and create a new look while playing with the color pallet. Even though greys and whites never go out of fashion, a long-lost color has made its mark this year. Yes, I am talking about the “vintage gold brass color.” Gold fixtures are back with a bang! Be it the sink, toilet, showerhead, literally everything. This warm-toned gold gives the “OMPH” factor to any bathroom along with a royal, regal look. People will fall for this classic, traditional, and regal look of their bathroom along with the added benefit of hidden water spots.
Another trend that is still at the top of its game is the deep tub. Yes, bathtubs are still at the top of the list. Adding a bathtub to a bathroom can never go wrong. Remodelers vouch for them and clearly say that they can be quite a showstopper!
Remodelers are now focusing on creating a traditional style. Wood never goes out of fashion and the best thing about it is that it goes with anything. Yes, it can be paired with practically any material, color or texture and you cannot go wrong with it. Now that vintage bathrooms and gold are making a comeback, adding wood textures will give an otherwise modern bathroom a little traditional touch to make things stand out more.
Surely, the buzz of the town is geometric and asymmetrical mirrors. Remodelers are paying a lot of attention to them. Even here, technology is on the forefront. Mirrors are coming with proper lighting, anti-fog technology and smart touch abilities. Backlit mirrors with funky shapes are adding a unique touch and spicing up not only the functionality level of the bathrooms but making them stand out aesthetically.
5.Biophilic Designs are in
Who doesn’t love nature? Remodelers are working hard to put man closer to nature. 2020 has seen a major increase in nature-lovers. So, what better way to give them a sense of peace, tranquility, and calmness in the bathroom? Remodelers are incorporating a lot of greenery in their designs. They do this by adding a lot of plants into the décor. It is achieved by adding bigger windows, skylights, plants, greenery wallpapers and dimmers.