For attracting high-paying clients, you need to pay extra attention to the two important aspects of your business - Marketing and PR. Remember, we have discussed this before in our blog that luxury prices go for the clients looking for luxury services. Make your digital and print media portfolio exclusive for the high-dollar clients.
Luxury Clients & Marketing
Listening is vital! For good marketing you can never assume what your client wants from you. Once you know your audience, you need to redesign your digital presence accordingly.
Your website is the only digital property you own. It is your brand identity. We discuss three important marketing tips for a good website.
Consistent style and design are the trademark for your brand.
Search Engine Optimization enables you to design content for your target audience. It helps you to be creative within the boundaries of your niche.
Website speed is crucial to your digital business. Slow loading website have higher bounce rates. One way to increase your website loading speed is to decrease the image size. For a good quality small sized image you can use TinyPNG.com and TinyJPG.com.
Another important tip is to check for non-functional links on your website using GTmetrix.com. These should be removed to increase efficiency of your website.
Relevant information should be readily available to the clients as they enter your website.
Create a look that is your own and be consistent. Build a solid visual brand that resonates with your unique brand identity.
Use your social media platforms to highlight your awards and projects. Best way to showcase your luxury brand is through video. Video is a very interactive medium to present your personality, testimonials from your clients and your brand story.
By simply telling your customers why you started your business and what makes you different, you can build an effective emotional connection with your audience. This builds brand loyalty and gets people talking about your brand story to their friends creating a network of referrals.
Use influencers that speak to your crowd. Research and find out who are the influencers your high-paying clients are following and make a joint marketing campaign.
Pay Per Click (PPC)
Audience Target Sheet:
You may want to position your luxury brand on various platforms other than Google. Use the audience worksheet to target that audience in various search engines.
Facebook provides audience selection through its detailed demographics algorithms and hence is a great site for Paid Ads. Segmenting audience is unrivaled by most platforms. It is most likely that audience will not buy through the initial ad but they will put you on their radar. This is a useful strategy for building your brand.
Bing Search Engine:
Bing search engine has a great potential for prospect conversion rate. According to Bing, 1/3 of their audience has a household income over 100K so you are able to reach 59 million people that are not reached on Google.
We'll discuss more about Luxury PR in our next blog. For more value based information visit our website www.kitchenandbathmarketingsolutions.com
The idea of 'Luxury' revolves around desirability for rarity and exclusivity. Interior designers and home remodelers may cater the want for luxury but they can not go after every high-paying client. This is where 'branding' will help them. And we will not recommend any ordinary branding here. To become a haute luxury brand, 'Luxury Branding' is the only orbital road to success.
The Three Luxury Tips!
It might seem a herculean task to discover a luxury brand in your business. The following three luxury tips can help you navigate through the process.
1. Your X-Factor!
Know your value! What is it that makes you the best? Go out and research. You can not assume how your prospects define luxury. Talk to them and identify your audience. You'll find that not every client is a luxury client because luxury prices are only for the clients looking for luxury services.
Customers pay commodity prices for services, but they gladly pay premium prices for solutions. So, as you find your value, multiply it and offer luxury solutions.
2. Brand Positioning
Show Your Value! What image of your brand you want to have in your audience mind? Clients will not believe in something you say, but they won't deny something you show. Your brand positioning should be more than just a portfolio. Be it premium business cards with metallic edges and debossing or any luxury design, show your audience that you are a luxury brand provider.
3. Add Up!
Multiply your value! Do not be the back burners. As you are working for your clients, you must take out time for your own brand building. Show your value across all your brand touchpoints. 'Tell me without telling me' is a way to display your luxury brand - you don't have to say it out loud and still everyone can notice it.
You should have a brand story that your high-paying clients would like to hear. When customers visits your website, they should be able to recognize who you are, what are you offering and how they can buy it, and that all in just 3 seconds. If you're unable to design your portfolio for a 3-second magic show, you'll loose your charm.
Stay tuned as we'll discuss more about Luxury Marketing & PR in our next blog. For more value based information visit our website www.kitchenandbathmarketingsolutions.com
Kitchen & Bath Marketing Solutions Exclusive!
Put yourself in your client shoes. Isn't this a bit more effortful to construct or remodel your place when you only have design copies, either from showroom displays or 2D photographs? How can you imitate or modify those designs specific to your construction model?
Now, back into your shoes. As an interior designer or home remodeler, how can you make sure all expectations of your client are met in the design you have hypothesized in your head?
Designers! You know this, 'When there's a Will, there's a Way'. And your problem wants you to head towards '3D Rendering'. "See before you build" is the privilege you can provide to your clients and win their trust on your ideas. It saves them money. It saves you time.
It seems more technical to make use of virtual reality in your design business. Rather, if we conceptualize the Wizard of Oz Prototype, we come up with many different aspects of a 3D Rendering. Generally, KABMS divides the life cycle of its 3D Renderings into six prominent phases.
Life Cycle of 3D Renderings:
1. Initial Discussion & Documentation:
During the initial discussion, our 3D designers learn about the project and review the relevant documents. Based on project goals, our 3D designers recommend different services and strategies. Following the Initial discussion, our designers send over a quote for the project along with the expected deliverables, terms, and timeline of the project.
2. Content Gathering:
During this stage, our 3D designers create a checklist of everything needed to successfully complete the project. The checklist asks for details such as appliance and fixture model numbers, material references, fireplace models and other details that cannot be gathered from the project floor plans / elevations. Any items that are not known right away are supplemented by our vast library of 3D materials and objects.
3. Interior Design:
During the interior design phase, our professional interior designers take care of everything from scratch. Our team is equally capable to remodel an existing interior design.
4. Modelling, Texturing & Rendering:
Once the content is received, our talented team of construction and design professionals delivers near perfect results the first time around and offer free revisions until our clients are 100% satisfied.
5. Final Results:
Once our client has reviewed and approved the content, a final set of high resolution, post processed images are sent through secure channels and the quality of rendering is maintained.
If the project includes an animation, the animation will be made following the approval of the interior renderings. Each of our animations are backed with royalty-free premium music and cinematic video editing!
Virtual reality is not only limited to 3D Renderings. Kitchen & Bath Marketing Solutions is leading a variety of 3D design services.
K&BMS 3D Design Services
1. 3D Renderings:
3D rendering is an impactful marketing tool that can bring your project to life. This virtual design can replicate the feel of actual showroom display
2. 3D Animation :
Animations highlights the key features of a design. With the use of real time animation software, KABMS provides professional editing combined with premium music, close-ups, wide angle and panning shots of a 3D design.
3. 3D Virtual Walkthrough:
3D virtual tours where clients are in the driver seat, not only enable them to see their future home / remodel, but now they can move around inside the virtual design.
4. 3D Configurator:
Designers do not need to iterate 3D renderings because the clients themselves can mix and match different designs to find their favorite combination in our 3D Configurator.
3D Renderings - Budgeting Schemes:
From data collection to creating animation, everything may go smooth until the main problem heaves in sight. What is the worth of your 3D Design? This question has to be answered in monetary terms. Kitchen & Bath Marketing Solutions provides a comprehensive budgeting scheme for various kinds of 3D design projects.
1. Low End Budget:
It may range from $99-$250. Projects that usually don't require fine details and material finish accuracy are included in this budget scheme.
Pros: Because of low cost, it is preferred by clients. You may offer interior renderings, exterior renderings, floorplan renderings and virtual staging of images.
Cons: You may require to do multiple revisions of your design due to insufficient data on construction knowledge incorporated into the design.
2. Mid End Budget:
$400-$3000 typical cost for renovation or custom home design projects.
Pros: Services may include interior, exterior & sitemap renderings, 3D & colored floor plan, animations, cinematics and interactive 3D tours.
Cons: You need to pay attention to the minute details in the design.
3. High End Budget:
$3000-$10,000 is an estimated amount of budget for high-end commercial and residential projects.
Pros: Top of the line quality renderings presented through kiosks and real-time design configurations. Interactive communities are also the part of multi-unit projects.
Cons: Such design processes have a longer turn around time.
For more information you can review CEU Webinar and Workbook on our website under Resource Library section. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.