To make sure you're offering your podcast listeners exactly what they want, you'll need to test, evaluate, edit, and improve. Test everything and make adjustments to your podcast marketing strategies depending on your findings.
We've chosen top trends in podcast marketing for designers that we believe will work in 2022 and beyond. Let's get started!
1. Engage Your Audience
Although podcasting is a one-way medium, that does not imply you should disregard your listeners. If you want to create a successful podcast, you must actively engage your listeners. Include calls to action so that your listeners know what to do when they've finished listening to your podcast. Asking them to subscribe to your podcast, share it, or leave a review is one example.
2. Use influencer marketing and partnerships
The process of leveraging influencers to sell your podcast to new, related audiences is known as influencer marketing. Find an influencer with a similar audience to your target demographic and contact them. You can also seek collaborations and partnerships with other brands.
While reaching out to podcasters who cover similar themes may seem contradictory, keep in mind that podcasts may be consumed at any time—just because someone is listening to another podcast right now doesn't imply they haven't heard yours. Promo exchanges, content collaboration, co-hosting episodes, montage episodes, and more are all options for collaborating with other podcasters.
3. Your Podcast Content Can Be Repurposed
You can repurpose content to promote your episodes across social media platforms once you've published fresh episodes. Audiogram is one option, but there are a few additional ways for repurposing your content. Make a blog article to go along with your podcast episodes. Use the finest quotes from your episodes to create images. Make an infographic out of the main topics of your episode and make YouTube videos out of your podcast episodes.
To know more join us for Podcasting for Designers 101 webinar of the month on June 22, 2022. Jason, Mirjam and Maria from Designer Discussions are bringing some great tips and shortcuts.
Each year, emails are deemed obsolete in the marketing world, and before the end of the year, people are talking about new email marketing trends that will dominate the next year.
This has become a pattern in and of itself. Email marketing works, and it works best when you have a well-thought-out strategy that doesn't feel haphazard. Knowing what to expect in the next months and how customer preferences will shift provides firms a significant advantage over their competitors.
1. Emails that are Interactive!
You can make an interactive email by including the following elements:
User feedback via surveys, polls, and quizzes;
Curated product slideshows and carousels; To create a rich shopping experience within the email, rollover images;CTAs that are animated to persuade people to visit the landing page.
2. Newsletters for your Email List Audience!
Drip campaigns rely heavily on newsletters to nurture leads, warm up cold clients, and establish an authentic brand image. Knowing who you're writing for and what the email's goal is the key to creating professional emails. Newsletters are a cost-effective approach to keep clients and promote products without coming across as overly "salesy" when done correctly.
3. Mobile Display of Emails!
Email copy should be easy to read on the go in addition to being easy to scan on handheld devices. Content marketers have struggled to make emails responsive in diverse color palettes since dark mode became popular a few years ago.
To know more watch webinar replay on Email Marketing and launch your first email campaign now.