Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.
If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget.
We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them:
Ways to Market Your Kitchen and Bath Business on a Small Budget
1. Build Your Presence Online
If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business.
You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page.
2. Ask for Referrals
Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust.
So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community.
3. Stay in Touch with Your Customers
Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one.
Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors.
4. Share Valuable Information with Your Audience
By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients.
These are great ways to market your business on a low to no budget. For some additional tips visit our next webinar which will focus on effective ways for designers to do their own public relations (PR). In this webinar you will learn why a back-to-basics approach is the most effective and affordable way for designers to do PR. You don't need to hire an expensive publicist or agency to do it either because no one can represent you better then you can. Some of the topics that will be discussed include; goal setting, how to find the right media, how to choose the right project for your pitch, media kits, building relationships and the PR mindset. You don't want to miss this impactful webinar to grow your brand.
2020 started as a promising year for the housing industry but later everything turned towards uncertainty. The COVID-19 outbreak badly affected the economic footings of every business including the kitchen and bath remodeling industry. Almost all the companies in this sector are in various states of turmoil as they are planning strategies to reopen their business once the quarantine period ends.
However, amidst all the turmoil and horrific outbreak, kitchen and bath businesses are fully prepared to emerge with the signs of adaptability, optimism, resilience, hope, and courage to continue their work in this “new normal” phase. They are adapting to new realities, redefining their business operations, and searching for ways to come out stronger from the COVID-19 pandemic. Different contractors and designers are working towards staying in touch with their client base and utilizing this time productively to address all the business imperatives that they generally do not have the time to address.
Nothing New for Kitchen and Bath Industry
We should remember that the kitchen and bath industry has seen many calamities, challenges, natural disasters, and even World War II in its history. The industry has gone through rapid evolution in designs, lifestyles, family-composition, and needs of the people. It has also observed all the technological advancements that literally changed the way people live as well as the way companies sell their products and market their business.
Through all of this, the kitchen and bath sector has not only survived but also flourished and made great progress. The experts of this industry have proven from time-to-time that it’s a field of resilient, tough-minded, adaptive, and forward-thinking people.
So this time, once again, experts are coming forward with their ideas to continue their business after this outbreak. Let’s have a look at some of those ideas:
Life from Home
Before COVID-19, it was relatively easy to have an independent facility for our parents or older people so that they can enjoy life and maintain their well-being. Now, most of those facilities have become areas of infection. People are looking to create a safe and comfortable environment in their home where they can grow old and live with dignity knowing the environment, they live in is not only safe but also full of warmth and care. So, the kitchen and bath industry have a great opportunity to respond to these challenges by turning their space into a more functional, accessible, and comfortable one.
Everyone is Looking Forward to Change
People have spent enough time in their homes and now they are bored. They have realized that their space needs a change and refresher. As many have determined there is no vacationing, hoteling, and traveling this year, those funds are now available for remodeling purposes. So, interior designers and kitchen and bath remodeling businesses have a remarkable opportunity to utilize this time to help people make their kitchens and baths a more relaxing and enjoyable space. It is the perfect time to establish yourself as a kitchen and bath professional by putting your expertise out there to solve the problems of your prospects are facing.