Like any other business operating in the digital world today, design and remodeling companies also need to work on their marketing functions to attract and influence clients. As technology has re-written the basics of interior design and the home remodeling industry, the rules of attracting and interacting with potential and existing clients have also changed.
With interior designers and home remodelers focusing on their primary goal of creativity and inventiveness, hiring a marketing agency to help your business grow is a wise option. Here are a few benefits you can gain if you hire a marketing agency for your design or remodeling business.
Capitalize On Better Marketing Expertise
Hiring a marketing agency means you outsource this function to professionally qualified and experienced experts of their field. Having better insights in the industry, they can help you operate your marketing activities in a more effective and practical manner. Incorporating the latest marketing trends, leading edge-strategies, and advanced marketing expertise, they help you generate and nurture greater and better outcomes.
Reduce Your Cost Burden
Hiring marketing employees on your human resource pool means larger fixed costs and greater expenses. Paying for people, facilities and systems can compromise your profitability and engulf your marketing budget on in-house expenses. Instead of making your marketing productive you will be burdened by the extra costs. Outsourcing your marketing function to a professional agency, you will be relieved from paying full-time salaries, HR benefits and other basic overheads and benefit from greater expertise, advanced marketing know-how and the latest technology.
Get Outside Perspective
As interior designers and home remodelers, you should be focusing on the latest happenings and trends in the home décor, remodel, and interior design industry. Hiring a marketing agency helps you get an outside perspective of your industry for better insights and understanding. They can predict and foresee changes in the client perceptions, needs, buying habits and other similar trends you might overlook. Allowing you to stay current with market trends without having to make extra efforts of learning and gathering information.
Focus on Your Primary Objectives
To turn homeowners into profitable clients you need to follow a good marketing strategy and attract the right target audience to your business offering. If an interior designer spends all their effort and time in convincing clients to make purchases and become profitable entities, they will be diverted from their primary function of being creative and artistic. Hiring a good reputable marketing agency with a pool of experts in their field, you will be relieved of these obligations and outsource your marketing worries to them for better results.
Get Yourself Digitalized
With most of the marketing agencies focusing on digital marketing techniques and methods, they can help digitalize your marketing function for better achievement of business goals and objectives. From website development to search engine optimization to social media marketing, they can take care of everything. Having your interior design business digitalized is your way forward towards a better future in the industry.
These benefits will help you find the right marketing agency to help you grow your design or remodel business. For more information check out our Resource Library for additional resources and marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
As this year moves along, our homes are becoming our cocoons of relaxation and peace. People spend a large portion of their time at home with family, working from home, or studying from home. Every room and every corner of your living space has gained heightened importance. Bathrooms are no less a priority. With enhanced mindfulness of hygiene and cleanliness, we all want to design our bathrooms to be effective, practical, and yet aesthetically relaxing. Here are the Top Bathroom Design Trends for 2021.
Darker Color Themes
In 2020, we saw most of the bathroom designers remodeling their projects with shades of grey and whites. But this year, there is a change in color palette from light shades to darker color themes. Blacks, dark greens, and navy blues are gaining popularity when it comes to bathroom design and paints. Durability and long-lasting finish should always remain a top priority when choosing paints for your bathrooms. You can get more ideas on darker colors here.
Although they have been around for some time, their appeal and usefulness have doubled in 2021. Providing ample storage space and diversity in customization options, floating vanities are great for varying sizes of bathrooms. Mounted on the wall, they are available in a variety of styles and designs and offer a reasonably sized sink, countertop, and a storage area at the bottom. They are easy to clean and do not clog up your plumbing space.
Increased Storage Options
None of us likes to have messy countertops and over-crammed bathroom spaces. Designing your bathrooms to have compact cabinets, racks, and shelves for storage of toiletries and other household essentials has become a top trend in 2021. Keeping your bathrooms neat and tidy, this enhanced storage helps reflect simplicity and minimalism, ideal for relieving stress and keeping your bathroom clutter-free.
Adding up new mirrors is an essential part of bathroom renovations. Most designers suggest the use of backlit mirrors that do well with different themes and varying size bathrooms. The lighted models of these innovative fixtures provide better ambiance and a glare-free view of yourself. Its backlit vision gives the image of a floating mirror, which is aesthetically quite appealing as well.
Bathtubs and Showers
With people looking for more relaxation at home, the need for separate showers and soaking bathtubs has become more essential. If you have an appropriately sized bathroom, then the trend is to go all out for large showers. For smaller options, there are space-saving soaking tubs that require less water and less space usage.
One of the growing trends in the current era is heated bathroom floors. Comfortable in the colder regions of the world, they help enhance your bathroom experience and let you relax without feeling cold. Underfloor heating systems are compatible with different types of flooring materials including tiles, vinyl, wood, and concrete. Making your bathroom floors warm and soothing, they can add that much-needed luxury to your fast-moving lives.
These trends can help you better develop your bathroom design this year. For more information check out our Resource Library for additional resources and marketing tips. Feel free to contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.