Interior designers and home remodelers can target over 250 million Pinterest users by sharing catchy content. In this blog series on Pinterest Marketing, we will educate businesses about Pinterest and how this platform can be used to increase brand awareness and conversion rates.
Pinterest has personal and business accounts. Choosing a business account gives you access to Pinterest Analytics and other features, including a visual search tool, a built-in video player, and the ability to run Pinterest ads if you wish, making the platform ideal for marketers. Users can add or pin selected content to boards with common themes to organize them and allow other users to discover new content related to their interests.
Prepare Your Content
To get the most out of the platform, upload your business content from your computer or mobile device, pin content you find on the platform, and add content you find online with the Pinterest browser button. Participation is key. You can follow friends and competitor boards, like and comment on other people's Pins, repost (or repost) content, and share website and blog links from Pins.
Here are some tips of using Pinterest for marketing your interior design business.
1. Distribute your content
85% Pinterest regular users search for and prefer visual content. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Unlike Instagram, users can click-through live links.
Pinterest Boards save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.
2. Engage your viewers
Pinners love engaging content. They’ll often re-blog your posts, leave comments, and even re-pin your work. If your image gets pinned thousands of times, your content will appear in searches across the Web.
Your goal is to make sure your Pins are shared enough so that they go viral. This means creating quality photos, videos, GIFs, quotes, music, infographics, podcasts, etc., and promoting your boards.
If you want other contributors to add content they believe works with your board’s theme you can invite them for a “group board”. This is a great way to increase engagement and interaction on your profile.
3. Grow your community
When you create boards and invite your friends and family to join, your followers will receive notifications whenever anyone pins anything on your profile. It’s not uncommon to see an entire board grow organically.
4. Promote yourself
When users browse content on Pinterest, they’re typically seeking something enjoyable, inspirational, or educational. That being said, it’s important that your site promotes itself through imagery and copy. When pinning, users search for things they love. If your website doesn’t speak directly about its unique offerings, then consumers won’t know what makes your services special.
5. Increase SEO value
Pinterest includes rich snippets in search results that help users understand exactly what a post is all about. This is especially beneficial on long pages where users may scroll past introductory text. When searching for interior designers, many will simply type "interior designers" to get relevant results.
Stay tuned for more information.
Importance of several digital marketing channels has increased over the last decade while some have lost their scope. Prioritizing digital marketing over traditional marketing is essential for the success of your design business. In this blog, we'll help you learn how to break down online marketing to get valuable insights about your customers.
Categories of Digital Marketing Channels
A general classification of different marketing channels help businesses decide the roadmap for their marketing strategy.
B2B Marketing Channels: Website and blogging include backlinks and reputation reviews.
B2C Marketing Channels: Paid ads, especially on holiday seasons sale deals, get great traction for design businesses.
Marketing Channels for Sales: Networking using LinkedIn Sales Navigator can get you warm leads.
Marketing Channels for Brand Promotion: Video Marketing is the most popular tool these days for promoting yourself and your company as a creative brand.
Top Marketing Channels for Design/Remodel Industry
1. Content Marketing:
Content is King! But first step is to define your target audience. It takes the great amount of deal to navigate through different avatars in your customer groups and penning down their priorities to be included in your content.
Thought Leadership Content: Nurture relationship with your leads and target multiple formats including articles, infographics, case studies, guides, e-books etc.
Tip: Use the website answerthepublic.com to find what your audience is trying to search and create your content accordingly.
2. Social Media:
Map out your posts and align them according to your client avatars. What color pallets they prefer, what designs they are looking for, what 'how to do' videos and infographics carousels they want to see in their newsfeed, align all these social tactics to your season based content calendar.
Tip: Use a platform like zoho.com/social to schedule all your posts for the week/month on different platforms to save yourself time.
3. Website & Blogging:
When it comes to websites and blogging, the two work in parallel; blogging helps you generate brand awareness, drive traffic to your website and convert leads. It helps you establish yourself as a source of authority. When you create your blogs with SEO in mind, you’re even more likely to meet your marketing standards of website ranking by bots and SERPs (Search Engine Results Pages ).
Tip: Use the website answerthepublic.com to find out what people are typing into search, so you can blog about what people want to know. Use gtmetrix.com to check your website speed, since this is one of the search engine’s ranking factors. Also, learn areas you can optimize now.
Want to know more? We have a webinar on 'Top 10 Marketing Channels Design & Remodeling Companies Should Be Using in 2022'. Go check it out for some amazing tips to get your foot into the digital world.