The interior design industry is growing – and growing fast. To make it big with so many competitors, you need to get your groove on! Gone are the days when you could get away with the same strategies for years to come.
Consumer interests are changing daily and the need of the day is to come at par with them. So, if you want an increased clientage, high business growth and to become a famous, sought after interior designer, include the following practical steps to get things going.
5 Tips to make it Big in the Interior Design Business
1.Narrow Down Your Niche
“Jack of all trades, master of none” We strongly believe the same holds true for the interior design industry. It is much hard to become famous for being a GENERAL interior designer; than if you were to pick a niche. A specific niche gives you a narrow client base which is easier to target. Also, it becomes easier to give quality service, as you know EXACTLY who your client is and what they want.
For instance, if you think you design offices best, establish yourself as creating and designing office space. If you make cozy home interiors, establish yourself like that. Defining your niche differentiates you from your competition.
2.Social Media Presence
No one can deny the impact social media has on our lives. It can make or break you: period. Therefore, it is important to get your social media presence spot on. Advertise on multiple platforms, get on Instagram or Pinterest, make a blog, make virtual presentations and 3D projections of your designs, etc. Offer home décor tips and tricks in blog articles, tell stories of the designs you’ve done and educate potential clients through a Facebook or Instagram Story.
3.Houzz – Be There
Houzz is the Holy Grail of interior design and remodeling. With over 40 million users, it is the place to be. It is wise to go ahead and share your work there. Here, you can easily showcase your designs and ideas to people and comment to develop relationships with potential clients. Get your satisfied clients to jump on Houzz and leave valuable feedback to encourage others to try you. Online reviews are very important.
4.Network and Paid Partnerships
Try to create synergies. Connect with the brands you buy a lot of products from. Maybe you can end up getting and giving some sort of discount. They can even refer you to their clients. Likewise, grow your network and collaborate with other designers. You can write a guest post for them or they can do that for you. Connect with other designers on different events and establish and expand your network.
5.Apply For Awards
Having an award or any form of recognition is going to promote you as a designer. Look for award opportunities in your local area and apply. Oftentimes award categories go empty with little to no submissions. No one will know your capabilities if you don’t put them out there. Having peers and gurus appreciate your work will not only give a boost to your business, but you can network and learn so much at these events.
So, these 5 fool-proof tips will let you expand your interior design business in 2021 and for years to come. For more information check out our Resource Library for additional resources and marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
Gone are the days when an interior designer or home remodeler needed to bring large portfolio files and folders to showcase his or her ideas and designs. Being equipped with the right technology tools and software has helped designers and remodelers become more efficient and effective in the industry.
These tools help designers and remodelers focus on their creativity and primary functions rather than spending their valuable time on the day-to-day business operations. Here is a list of some reliable and useful software that will help you run your interior design or home remodel business more efficiently.
For years Design Manager has been the first choice for interior designers around the world. It helps in the efficient tracking of several projects from start to finish. It facilitates project management through cost and expense tracking, incorporating changes, initiating invoices, purchase orders, and client proposals. With its database services, Design Manager helps in the maintenance of inventory records, décor themes, and storage of previous project data. On our monthly webinar series, we did an interview with the team at Design Manager, take a look here.
Studio By Minutes Matter
One of the best interior design apps currently available, this program allows you to overcome communication problems, helps reduce costs, eliminates fabrication errors, and plays a vital role in the marketing function of the interior design business. With its superior quality and professional capabilities, the program facilitates designers in creating several sketches and idea prototypes with just a few clicks. It’s easy to use templates help improve design efficiency and displays your work with the highest quality of graphics. You can help clients visualize various home decor themes by its drag and drop feature that allows adding and removing various furnishings, fixtures, art pieces, electronic appliances, and other similar objects.
Home Styler offers a diverse range of features and tools that are simple to use and fast to execute. It allows interior designers and their clients to virtually look and feel how a particular theme or object will look in their homes. With its ability to enhance a picture into a 3D graphic model, it helps create a more realistic approach towards selecting the home decor objects that you like, visualizing decluttering options becomes easy, and allows you to try out different combinations and themes without having to spend a fortune. It provides resources for articles, interior design news, and updates, the latest decor apprises, and a large collection of images. Through this software’s networking capabilities you get to build strong and productive connections with other interior designers of the industry.
Helping you take your interior design business to the next level, Fuigo is an innovative project management tool. Its comprehensive design and features allow you to streamline your business operations and manage every step of the project starting from proposal to final hand over. Ideal for organizing your ideas and planning for new projects, it helps in scheduling and tracking expenses and payments. It is an all-in-one program that helps small and medium-sized design and remodeling firms to improve their efficiency and enhance their effectiveness in the market.
These are just some of the industry software that can make your life a little easier. For more information check out our Resource Library for additional resources and marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.