 Kitchen remodeling and interior design companies looking to revamp or boost their sales must use effective digital marketing techniques to get more leads. The ultimate focus of any digital marketing strategy should be to bring in more kitchen remodeling leads, convert them into clients, and earn more revenue.
For the detailed article on each of these marketing strategies with training videos and links to more information, click here. Strategies to Generate Kitchen and Bath Remodeling Leads for Your Interior Design or Remodeling Company Organic or Inbound Lead Generation Strategies 1. Website Optimization Optimizing your company website to make it a powerful digital tool for reaching out to new leads is essential. A well optimized website will help strengthen relationships with potential prospects as well as existing clients. Your website should stand out and give potential clients something extraordinary. Make your website stand out by creating:
Click here for our website optimization webinar training. 2. Search Engine Optimization Prospects mostly rely on search engines like Google for a kitchen remodeling contractor. To make your website visible to these leads, you need to go beyond the three SEO ranking tools of title tags, keywords, and headlines. Through a comprehensive SEO strategy, you can focus on building a high-quality website, premium user experience, link development, and superior content. Check out our complete SEO checklist for additional support. If you rank well but provide a not-so-good user experience, your rankings will not last for long. 3. Email Marketing Email marketing is a great way to generate new leads and to maintain communication with previous or existing clients. It helps in reminding them of your company’s presence and highlights the brand for future projects and referrals. Content of the email is important for effective results. To learn more about Email Marketing Tips watch our training video. For the detailed article on each of these marketing strategies with training videos and links to more information, click here. Paid Lead Generating Strategies for Interior Designers and Remodelers 1. PPC or Pay Per Click Advertisements Pay-Per-Click (PPC) are the compact advertisements that show up relevant to the search at the top or bottom of a search results page. Anyone looking to find an interior designer or home remodeling company might start here, but the ad is only functional till the time you are paying. To understand PPC ads and their work in detail go through our PPC Marketing Tips or run through our PPC Training Video. 2. Google Local Service Ads or LSAs Specific to location these ads help promote your interior design or home remodeling company as a local business near you. They are showcased on top of the search engine results page (SERP) and help deliver quality leads from the ads to the company. With additional information available on the ad, the potential client can generate direct contact with the company. Get detailed information on Using Google LSA for your Interior Design Business by clicking here. For the detailed article on each of these marketing strategies with training videos and links to more information, click here. Social Media Lead Generation Strategies 1. Create a Business Page It would be difficult to complete your digital marketing strategy for generating leads without social media marketing. The key is to ensure that you build out a complete profile which makes it easier for prospects to find it and for the social media platforms to display your company profile. Click here to learn more about setting up your Facebook Business Profile the right way. 2. Posting Valuable Content and Engage with Users Posting your completed projects on various platforms like Pinterest, Houzz, and Instagram will help accentuate your presence in the market. Using photo-centric social media platforms allows you to grow your brand recognition and increase awareness among your target audience. Augment your completed projects with valuable content that resonates with your audience. How-to-tips are some of the most popular searched terms and any other content that your audience is looking for will help grow your presence and have your visitors view you as an expert in the industry. In addition to posting valuable content remember these are social media platforms, which means you must be social. Designers and remodeling businesses miss the ball when they post consistently but fail to engage with their users. You can build a strong following and brand evangelism when you engage with users and show that you care. To learn about effective ways of digital marketing on Houzz, Pinterest and Instagram check out our advanced training videos. 3. Social Media Ads (Facebook, Instagram, LinkedIn, Pinterest, etc.) Facebook Ads are great for generating leads. Their advanced features like the artificial intelligence system and the custom audience let you segment the users and showcase your ads to the people who are more likely to purchase your product or services. To learn some basic tips on leveraging the tool of Facebook Ads for your business read about it in detail here. Final Thoughts There are many ways you can generate home remodeling leads through the digital marketing process. However, jumping on every channel may not be the right choice. Create a strategy that utilizes a combination of these digital tools and let your company leverage the most effective and efficient options from there. For the detailed article on each of these marketing strategies with training videos and links to more information, click here.
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 As we enter 2022 and the world is still going through the spread of the different strands of the COVID-19 virus, the interior design and remodeling industry has been significantly impacted by the pandemic. This industry witnessed radical shifts in consumer needs and preferences. Accommodating pandemic influenced changes in homes and office setups, remodeling businesses surged. But supply chain challenges are a key hurdle in completing orders.
Not slowing down, these shortages are causing delays and other operational problems in the industry. With the growing spike in the market demand prevalent in the post-vaccination situation, companies are struggling to get the goods and services out to buyers. This tight supply scenario is predicted to continue in the year 2022 as well. In addition, companies will also be facing another shift in clients’ needs and preferences. As you start working on your marketing plan for 2022, make sure to incorporate these considerations for higher chances of strategy effectiveness. 1. Know Your Audience and Create Specific Content for Intelligently Segmented Markets First, you must understand your audience in order to develop a strategy to attract them. In the wake of the changing pandemic environment, the consumer is also changing preferences. Niche down to be the solution provider for what they want. Narrowing your niche might mean a smaller prospective client pool, but they will be easier to cater to. Once you have satisfied a smaller niche, they will bring in new leads and referrals from other segments. Use discovery sessions and take active client inputs for updated information on what exactly the clients want. Having one or two specialized products or services will help you take off better rather than having too many things on your hand. 2. Do Not Let the Growth of the Social Media Outshine the Need for a Good Website With so much going on in the world of social media, many interior designers go over the top about its effectiveness. Thinking that you do not need a website in this time of social networking is a big misconception prevalent in the industry. You should not fully and solely rely on social media platforms for your marketing and lead generation. It will not only be risky but will also make you lose out on potential growth in your potential client base. Growing your brand and strengthening your client requires setting up a well-designed, user-friendly, and fully functional website. 3. Email Marketing Can Still Reap Benefits Having been around for decades now, email might have faded its glory in the social networking world, but it is still quite beneficial in the professional setups. With social media marketing evolving continuously, the list of features and the change in algorithms is altering all the time. Keeping pace with this evolution and making sure that your message reaches your audience can be a little challenging. Email marketing still is the most direct digital way of reaching out to your potential clients. It has no specific algorithms to work around, no limitations of content, and no regulations, just avoid spamming. You can send your own personalized message in any way you want. The connection is much more in-depth and direct. 4. Develop an Effective Content Strategy If you already have a blog on your website, chances are that you are following the right pattern for attracting clients. But there are some digitally naïve designers and remodeling business owners, who simply have a blog because it is “nice to have one on your website”. They do add content regularly, but just because “everyone else is doing the same”. In 2022, you need to re-organize your content and reconsider what you want to publish. 5. Expand Your Social Media Outreach Although, as already mentioned, social media is a difficult to manage marketing tool, if you get it right, you can surely reap great benefits. A very large percentage of the potential clients of interior design and remodeling companies are social media users. They make use of social media for a significant amount of time on a daily basis. In fact, many technology-savvy clients like to shop for products and find services employing social media tools. Small businesses as well as large ones, should take advantage of these variable platforms in the virtual. In 2022, every business should enhance its social media presence. Not only focusing on the most prominent networks like Facebook, Twitter, and YouTube but should also diversify towards other popular apps like Instagram, Snapchat, and WhatsApp. 6. Build New Audiences from Existing Ones Starting anything from scratch can be tiresome. The same goes for increasing your audience and client base. If you are new at a niche, why not begin your journey with a collaborative effort. Make strong partnerships with significant brands and influencers to have an impact on their audiences as well. For more information you can review our website and Resource Library section. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service. |
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