 Get Found. Get Recognized. Get leads!
Before we spring into an action plan, the basis of getting leads for your interior design and home remodeling business is a simple 3-step process. First things first, you need to be found on the search engines. Before you can convert a prospect into a client, they need to know you exist. Second, you need to get recognized and noticed. This will happen only when you have something different than the rest. If they like what they see, you will generate leads. Third you need to have marketing strategy to get the prospects to come to your website, social media profiles or other properties. This blog is all about helping your developing the marketing strategies to generate leads, and below we get into the best tips to do just that. Best Tips to Generate Leads for Interior Design and Home Remodeling Businesses So, this is the baseline we will use to give 5 tips to craft your strategy for 2021. With this, you can’t go wrong.
Using these techniques will allow you to increase your prospects for sure! Happy Hunting! For more information check out our Resource Library for additional marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.
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 The current decade has seen the internet becoming the largest source of ideas and information on interior design and remodeling for homes and offices. Using the internet, you can find thousands of design options, service providers, and latest trends in a few minutes with the least amount of effort.
Thousands of prospects and potential clients browse the internet every day. Reaching out to them effectively and making them aware of your products and services is the ultimate goal of every digital marketing campaign. With a lot going in the COVID-19 scenario, online shopping, and eCommerce, home design and remodeling trends have changed significantly. Keeping the evolving prospects preferences and characteristics into view, here are 5 of the top digital marketing trends in 2021 for interior designers and home remodelers. 1. Comprehensive Approach To Marketing In today’s digital world almost every interior design and remodeling business has a functional website for their prospects and clients. With the basic digitalization needs taken care of, in 2021 experts foresee a greater need for a wholesome and comprehensive approach towards marketing. Incorporating the digital tools of search engine optimization (SEO), pay per click (PPC) advertising and social media marketing is essential for growth and survival in this highly competition industry. With so much happening online, you cannot rely on a single marketing strategy to gain new clients and retain existing ones. The development of a digital marketing campaign that comprises a mix of these tools can lead to more productive synergized results. High-quality efforts in SEO and social media marketing can help enhance your inquiries and leads effectively. You will also be able to generate more traffic to your website through this collective strategy. 2. Greater Emphasis on Video Content With the days of exploring magazines and books left far behind in the digitalization of the interior design and home remodeling industry, prospects are more dependent on virtual sources of information available online. The infiltration of the COVID – 19 pandemic has also enhanced the need for better and more effective online content for prospects in this industry. As people avoid going out or are restricted from free movement, they prefer sitting at home and exploring their options of interior décor and home renovations. When you say, seeing is believing, it is absolutely true in interior design. Designers and remodelers in this market need to utilize video content more effectively to provide a better insight to the prospect about their products, services, skills, and expertise. It is essential to upload more videos of your successful projects and professional masterpieces to help potential clients get a feel of the type of quality work you can provide to them. With the right music, special effects, and well-cinematized video you can not only attract a greater audience to your online platform but also help in ranking your website. 3. Utilize Google Local Service Ads Google Local Service Ads are one of the most effective ways of reaching out to potential online clients in your vicinity. Ranking interior designers and home remodelers in your neighborhood on top of the Google search results page, allows prospects to get in touch with the company through direct calls and messages. Supplementing SEO techniques, Google Local Service Ads are ideal for service-oriented companies like those in the interior design and home remodeling space. It is cost-effective for businesses as well because they do not have to pay for every client that clicks to their website. Business owners only pay for leads that make direct contact with them. Many potential clients believe that a high-ranking interior design company is also more reputable and reliable and hence the chances of getting business from them can increase. The various components of the Google Local Service Ads give the prospect a short but crisp description of the interior designer. The most noteworthy of these is the review and rating of the company and the Google guaranteed green checkmark. For more information about the significance of Google Local Service Ads in the interior design and home remodeling industry check out our article on Google Local Service Ads for Interior Designers where you will find The Complete Guide To Google Local Service Ads for Interior Designers. 4. Chatbots A growing and emerging technology in the field of artificial intelligence is a chatbot. A software that can generate simple conversations and discussions with potential clients by text messages just like humans. Chatbots have been designed and developed to carry out several functions including answering phone calls, replying to messages, solving simple problems, and contacting clients efficiently. With the growing use of online platforms to search for information and gain knowledge in the field of interior design and home remodeling, chatbots provide an innovative and effective solution for high-quality client services that can be made available 24 hours a day, 7 days a week. Every interior designer and home remodeler must incorporate this emerging technology on their websites and e-commerce operations (products or showrooms). 5. Influencer Marketing Experts predict a high growth of influencer marketing in the next few years. For interior designers and remodelers, 2021 will see a lot of influencer marketing. They are popular and influence society because people like and follow them. The concept is fairly new but is here to stay based on the rapid pace and influence of social media on society. With a personalized touch and well-evaluated choices, these influencers can create a strong impact on the buying decision of potential clients. To fulfill your interior design goals and objectives in the year 2021, you need to identify your niche influencers and ensure their followers get honest opinions and reviews about your interior design services and home remodeling expertise. To Sum It Up Digital presence and online marketing help interior designers and home remodelers to display their works innovatively, reach out to potential target markets efficiently, and generate new business leads effectively. In 2021, every entity in this industry must ensure the development of a marketing strategy that helps accomplish its primary goals through the incorporation of the latest digital marketing trends for growth and overall business success. For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.  The year 2020 has undoubtedly become one of the most challenging years of the current century. The rise and spread of the COVID–19 pandemic have brought several drastic changes in the way we live and run our lives.
One thing that has been strongly highlighted through this unprecedented outbreak is the enhanced importance of staying at home. As homes and apartments become the epicenter of all our activities, it does not only change the way we live in them but also the way we need to design and remodel them. Although we are hoping that this pandemic will not last forever, it will still have a deep prolonged impact on our lives. So, there is an essential need to change the way we design our homes and living areas to meet the needs of the growing challenges. Every home should be able to offer utility, comfort, and a high quality of life. Attractive design and the physical outlook are important, but functionality and convenience have become vital. The National Kitchen and Bath Association (NKBA) compiled a report on the subject of “Design Trends in 2021”. This report highlights the ways COVID 19 will impact interior design and remodeling of homes in the coming years. The findings of the report are based on a thorough online survey that was conducted by the NKBA in the American and Canadian regions. The survey respondents included a mix of designers, showroom owners and dealers, remodeling specialists, manufacturers, construction contractors, and architects. We did a blog in June on this very topic, “5 Ways COVID-19 will Impact the Interior Design & Remodel Industry”. This article is an update on that blog with assistance from the NKBA report and its findings. In this article, you will read about the anticipated influences of COVID–19 on the way interior design and home remodeling trends will evolve in 2021 based on the given report. So, let’s have a look! More People are Looking to Remodel or Redesign Their Existing Homes Understanding the importance of good interior design of your homes, more and more people are interested in improvising their current homes to make them suitable for various purposes and better living. Apartments and homes were once considered as a retirement place where you return to, every night, just to put your head down. No one expected to spend so much time at home being quarantined or in a lockdown situation. Because of the apparent financial downfall owing to the current situation, people would rather prefer to remodel their existing homes instead of buying a new one. People are looking for ways and designs, which can enhance the utility, comfort, and convenience of your existing homes. Need for Increased Functional Areas For Work and Study During the lockdown situation the world has witnessed many lifestyle changes, one of which is working from home and schooling at home. Every household now needs a specifically dedicated area for a small home office or where kids can pursue their online classes. There is a need for safe storage, bookshelves, a working desk, and a room that has no disturbances or noises. People are looking for areas within the home like the kitchen and living room where they can easily plug in their laptops and connect to virtual meetings along with other cloud technologies. Need for Larger Storage Areas In the future, people are looking to remodel and redesign their homes to have larger storage spaces where excess groceries, lifestyle supplies, toiletries, and even office stationery and files can be stored. Staying home for longer durations means you won’t be going out much. So, your in-house requirements for larger pantries, bigger refrigerators, and freezers are growing, so you would not have to go shopping again and again. The increased storage space is more preferred in kitchens and bathroom areas. Easy To Clean Surfaces Although the need for having clean and hygienic homes has been around since forever, it has become much more vital in the current COVID-19 era. With less help around, everyone is looking to clean and sweep their homes themselves. People all around the world want their homes to have easy to clean and easy to sanitize surfaces. For this purpose, they are willing to remodel their homes and change their furnishings and fixtures to have simple finishes that are resistant to various cleaning agents, antibacterial liquids, and sanitizers that contain ammonia and alcohol. Preferences for objects made from natural materials that restrict the growth of bacteria and micro-organisms are on the rise. Enhanced Need for Having Outdoor Living Areas Surveying thousands of people from various walks of life and backgrounds, the NKBA has found that a very large number of people are now looking for better organized and larger outdoor living areas in their homes. As the COVID–19 pandemic spread, people were restricted to their home, and outdoor and other entertainment activities like going to public parks, festivals, concerts, restaurants, and family get-togethers were all banned. Therefore, people want to have relaxed large outdoor areas in their residence to have a good time while staying at home. Additional demand for outdoor kitchens, BBQ areas, decks and patios, pools and spas, balconies, and rooftop terraces is much anticipated in the coming years. Technology Driven Comfort Living in an era of digitalization and smart devices, technology plays a vital role in our daily living. Whether you are working from home, taking online classes, cooking, or indulging in entertainment activities, technology and devices are important aspects of how we live. The need for incorporation of the latest gadgets, electronic appliances, and uninterrupted technology-driven comfort is on the rise in homes and apartments. To Wrap It Up Designers, architects, remodelers, and interior designers anticipate a substantial impact of COVID–19 on the upcoming trends and customer needs of the industry. With a large number of people spending more time at home, people now are willing to invest larger amounts in re-designing and remodeling their homes. They are looking for living areas that are much more comfortable, easy to manage and clean, multifunctional, and have better storage solutions. The demand for entertainment and outdoor living areas is also on the rise in the market. The industry players need to keep in mind these projections and anticipated changes in customer needs and requirements. Capitalizing on these design influences can turn this otherwise challenging situation into a productive opportunity for the industry. KABMS has developed several Coronavirus Resources to help the interior design and remodeling industry. Take a look at our COVID-19 Resources page here to gain access to a marketing guide and resource guide to help you through this pandemic. If you have any questions don't hesitate to contact us so one of our professionals can get your questions answered or schedule a strategy session to learn how we can help you through this pandemic.  Interior design and home remodeling are competitive businesses, especially now that a pandemic has trapped families in their houses, forcing them to look at the nagging home projects they’ve been putting off for months. To gain a competitive edge in your market, you've got to be diligent and consistent with your marketing efforts. However, creating and executing a solid marketing strategy is another full-time job, so it’s best to leave it to the professionals. A digital marketer can help you grow your business and revenue by leveraging different marketing tactics to attract your ideal customer and improve your online presence. However, just like homeowners trying to find the right contractor, finding the right marketing firm can be just as nerve-wracking. The five practices below will ensure the company you hire is the right one.
Marketing agencies perform services like market/industry research, running Google/ Facebook/ or YouTube Ads, developing email campaigns, and can even design and build your entire website. Many marketing techniques include content creation through blog post generation, SEO writing, infographic creation, content analysis, social media promotion, and much more. You must first determine what areas of your business need attention. 1. Define your needs and find an agency who can cover the specifics. Marketing is a huge field; some firms are one-stop shops while others are a one-trick pony. Define what your company’s marketing requirements are before looking for an agency. If you’re in the early stages of starting a new business, you need everything from a stellar website to effective email marketing to captivating social media profiles that are posting regularly. However, if you’ve been in business awhile, maybe you just need a tune up to improve your social media presence and build up your email list. The marketing strategies you implement will depend on your audience. An agency will know where to look for your ideal client and what type of avenues will be the most effective for engaging them. Ask potential agencies what they offer, what their area of expertise is, if they’ve worked with companies in your industry before, and what tactics or strategy they would implement given your starting point. 2. How do they run their own business? The best sign of what results you can expect are the results the agency has achieved for themselves. If you’re thinking about hiring an agency for blog management, check out their blog if they have one. If you’re interested in social media promotion, check out their social media profiles. If you want to hire them for SEO, check how they rank in an industry search. The company you hire should practice what they preach and have proof of their successes in their portfolio. You can filter out amateur businesses by asking what makes them different and what their biggest successes are. Professionals who have honed in their expertise will give you a thoroughly mapped out strategy. 3. You get what you pay for. Marketing is essential for all businesses to thrive, which is why many large corporations have in-house marketing departments that do nothing but focus on that full-time. This is one thing you don’t want to cut corners on because it affects the livelihood of your business. As with anything, low prices typically mean low-quality. A great firm won’t low-ball themselves when they know what they deliver is worth the cost. Agencies that charge higher prices tend to treat their clients better. Cost will also depend on the tasks they're doing for you. Basic website creation starts at $2,500 while social media marketing can start at $300 and go up to the thousands for a month's services. 4. Check the Associations. When a company is a member of an industry association like the National Kitchen & Bath Association (NKBA), the National Association of the Remodeling Industry (NARI), the American Society of Interior Designers (ASID) or other industry associations, they’re showing they believe in promoting truth in advertising and integrity in business. Being a member of an association is a great vote of confidence for an agency because they are showing their dedication to serving the industry. They are willing to be held accountable by their community and customers. Just like there’s a common misconception that all home contractors are unreliable or will rip you off, marketing is also an industry that can host a lot of scam artists, giving others a bad name. Being members of industry associations show the company is legitimate, they hold themselves accountable, they stand by their work, and they have nothing to hide. 5. Check multiple sources for customer reviews. As we’ve previously discussed, the best recommendation for anything is word of mouth. Before you call for a consultation, check multiple sources like Google, LinkedIn, Facebook, or Yelp for customer reviews. Do they work with big clients or have they done jobs that you recognize? Do they have a portfolio with samples of the content they’ve curated for their clients? Any firm in the business of marketing will have at least one social media network which should be up to date and sharing constantly; check there for reviews, content, and recent customer engagement. You’re in the business of designing/building, so trying to develop content, post, and engage with clients online is another full-time job. The right agency could generate millions of dollars in revenue for your business by creating a cohesive and solid strategy to drive traffic to you, allowing you to focus on your clients and other areas of your business. On Wednesday, December 16 at 12 pm central time (1 pm eastern) we will have a webinar on developing a 2021 marketing plan. In this webinar we'll discuss marketing strategies to implement in 2021. We'll help you develop a plan to grow your brand and get new clients. This is the same strategy we use with our own clients. To register for this webinar click here (www.kitchenandbathmarketingsolutions.com/mplan2021). For additional information take a look at our Resource Library for additional marketing tips. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.  Do you offer top-quality kitchen countertops, cabinets, and renovation services but cannot seem to reach enough people who might be interested in your services? Don’t worry! We have a solution for you in this blog post.
If you are running a kitchen and bath business, at some point, it becomes essential to market your business. Competition is high and you have to fight for your place with the ever-changing needs of this industry. However, the challenge comes when you are operating on a small budget. We have some great tips for you that you can use to market your Kitchen and Bath remodel business on a small budget. Have a look at them: Ways to Market Your Kitchen and Bath Business on a Small Budget 1. Build Your Presence Online If you want to reach a wider audience using online marketing, the first important thing to do is to build your business presence online. Show up on different social media platforms and build your own website to increase the credibility of your business. You do not need to have a huge budget to create your own website. You can make use of free themes and content management platforms for your website. Besides that, it does not cost anything to sign up on social media platforms and build your business page. 2. Ask for Referrals Once your business can be found online, the next step is to make it look professional. Whenever you successfully complete a project for your clients, never forget to ask them for a referral. People are more inclined to retain your services if you come highly recommended by someone they know and trust. So, referrals are the best way to advertise your business among local people without spending a penny. You can also ask your clients to leave you a review on your website or social media profiles, because it will be visible to your entire community. 3. Stay in Touch with Your Customers Just because your kitchen and bath remodeling project is over, it does not mean that your job is over with the client. Always stay connected with your customers even after you have completed their projects. It’s easy to maintain an old customer than to get a new one. Some of the things you can do to stay in touch with your existing customers are sending them holiday cards or birthday cards on their special days. Send them emails and let them know about the new sales or discounts you are offering (make them a part of your monthly newsletter which you need to start if you don’t already have one). This little extra effort will surely make you stand out among your competitors. 4. Share Valuable Information with Your Audience By sharing your tips and knowledge with other people, you not only add value to their life but also to your business. When you come up with engaging content and useful ideas, your audience starts trusting your services and think of you as a credible source of information. This helps to build a great bond between you and your potential clients. These are great ways to market your business on a low to no budget. For additional marketing information take a look at the most recent webinar we did on the top 10 marketing ideas for interior design businesses. Additional marketing information can be found on our Resource Library. If you want to speak with one of our professionals contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand. |
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