Anyone with the slightest web knowledge understands the importance of SEO for online business success. Search Engine Optimization (SEO) helps generate higher levels of traffic to your website and helps improve the number of potential leads and clients. Ranking high on the first page of the search engine is the key to getting your website ahead of the competition. It is the best way to be found and get seen by your audience. Click here to read an article Forbes wrote, which gave a good overview on this same topic years ago. In this blog we bring a lot of these same talking points up to date, which is a summary of the full article you can find here.
SEO is important because:
Factors for SEO Costs
Now that we know how important SEO is for a business, coming up with a cost is the next step forward. But let’s first have a look at the factors that influence these costs.
Cost of SEO
Here is a brief roundup of the approximate costs associated with this service in 2022.
With so many options available, choosing the right SEO agency or expert for your website can be a big challenge. The key is to focus on a comprehensive range of factors rather than just relying on price as a selection criterion. For more SEO information visit our SEO section in our Resource Library.
The most difficult aspect of SEO is its flexibility. Google's algorithm is updated 500-600 times per year. That implies there's a new update at least once a day throughout the year. Even SEO experts who devote their entire careers to determining rank criteria are left scratching their heads at the end of the day.
It's impossible to keep track of everything that's happened. That isn't a good use of your time. However, if you stay up to date on some of the most important trends and SEO methods for 2022, you'll be a step ahead of the pack. We know that 75% of searchers never look beyond the first page of results. As a result, it's critical to figure out how to avoid these algorithm adjustments and stay on track.
1. Core Web Vitals:
They're a set of measurements that assess speed, responsiveness, and visual stability, according to Google. In this post, we delve a little more into what fundamental web vitals entail, but first, a little refresher. Page speed is measured using the Largest Content-full Paint (LCP). This is the amount of time it takes for the primary content of a page to load. 2.5 seconds or less is the optimal LCP.
The First Input Delay (FID) is a metric that assesses the responsiveness of a page. This is how long a page takes to become interactive. The optimal FID is under 100 milliseconds. CLS (Cumulative Layout Shift) is a visual stability metric. This is the amount of unexpected visual page content layout movement. A CLS of less than.1 is optimal.
2. Google Passage Ranking:
In October of 2020, Google introduced Passage ranking, which allows individual passages on web pages to be ranked alongside the entire page. What is the significance of this? This means that Google can extract portions from a page, even if the page is about a different subject from the one displayed in the SERP.
For example, suppose you produced a blog post about social media marketing that included a number of topics such as tools, strategy, metrics, networks, and so on. Even if you haven't optimized for the keyword social media marketing tools, your page could still rank for it. Because your content contains a relevant piece regarding social media marketing techniques, Google is indexing it.
3. The EAT Doctrine:
Despite Google's ever-changing algorithm, the EAT principle can help you master long-term SEO success. Doesn't it sound fantastic? But, what exactly is EAT?
EAT stands for expertise, authority, and trustworthiness. It's essentially a gauge of your brand's online reputation. Google gives established, brand-authentic, and trustworthy sites a higher ranking than newer sites.
Want to know more? Head to our webinar replay that covers all the details that you need to know about the new business pro (aka SEO) of 2022.
Marketing Strategy for Pinterest
In continuation of the blog we posted on Pinterest Platform, this blog will brief some important aspects of Pinterest Marketing Plan. This widespread way to deal with promoting is one explanation Pinterest is a particularly significant social tool.
1. Pursue a business account.
To market to your interest group, you ought to make a Pinterest business account. As referenced, this free record gives you admittance to Pinterest Analytics (which we'll survey in more detail presently) and other helpful advertising elements, for example, a profile that obviously states you're a business, Pinterest gadgets, and Pinterest tag. To change over it into a Pinterest business account, you can likewise do that without losing any of your substance or work.
2. Pick the right content category
By picking the right class for your substance to be partaken in, your Pins and sheets will turn out to be more accessible for clients hoping to find content like that of your business. Clients can look for explicit classifications on Pinterest or essentially go to the "Classifications" part of any profile on the stage to see all satisfied connected with the theme they're looking.
3. Utilize extraordinary pictures and recordings.
Like other informal communities, Pinterest contains a plenty of pictures and recordings. Besides the fact that you need to guarantee you're posting pictures and recordings that will assist you with advancing your image and market your items/administrations, yet you'll likewise need to guarantee they contrast all of the others on the stage. Any other way, how could a client decide to follow you over your opposition?
Here are far to guarantee you're sharing extraordinary and remarkable visual substance on Pinterest:
4. Influence with keywords
By utilizing keywords all through your profile, posts, Pins, and sheets, you'll be bound to naturally show up in clients' feeds and searches. Watchwords and expressions on Pinterest are connected with explicit specialties being looked by clients.
For instance, on the off chance that you sell bags, you could utilize catchphrases and expressions like "excursion" or "going out traveling" all through your profile and Pins. Thusly, when a client look through one of those terms, your profile and pictures of your bags will show up on their feeds.
Here are a few areas where you can embed keywords on Pinterest to work on your opportunities to naturally rank through search:
5. Add hashtags
Hashtags - which are keywords and expressions went before by the "#" image - are one more extraordinary way for you to market to and arrive at your interest group naturally. Hashtags on Pinterest work the same way they do on most other web-based entertainment destinations (like Instagram, for instance) and when utilized, make your substance more hunt well disposed.
Hashtags on Pinterest are utilized to assist clients with recognizing Pins and sheets about a particular theme they're looking. At the point when clients click on a hashtag you remember for a Pins, they're brought to a page where they can see all satisfied at any point posted on the stage labeled with that particular hashtag. You ought to add hashtags to your Pins, sheets, and advanced content (if you have any) to guarantee the best measure of perceivability.
6. Share your content
To advance your Pinterest record and content, you ought to share your Pins, pictures, and recordings in different regions to work on your possibilities being seen and followed. For instance, you can guarantee your business' Pinterest account on Instagram, Etsy, and YouTube so your devotees can without much of a stretch find out about different stages you're on and the way in which they can see a greater amount of your substance. Furthermore, asserting your record will give admittance to examination and information on these Pins so you can see different organizations your crowd is generally intrigued by.
You can likewise interface your Pinterest profile to your Facebook and Google accounts so you can undoubtedly add and observe companions, share content across networks, accelerate your login on all records, and reinforcement your profile in the event that you lose or fail to remember your secret key subtleties.
7. Follow, draw in, and interface with different records
Whenever you follow and associate with other Pinterest clients and their records, you're ready to start and keep up with individual connections among them and your business. This kind of commitment can possibly cause your adherents to feel a degree of dedication towards your image that keeps them returning to your profile for motivation, thoughts, and to purchase items.
The following are four different ways you can construct solid and enduring associations with your interest group through your advertising strategies on Pinterest:
8. Utilize virtual entertainment best practices
While utilizing Pinterest, make certain to follow similar web-based entertainment rehearses you would on other informal communities. Instances of this incorporate making sure to communicate and draw in with your supporters, routinely post to (and update) your record, and keep away from explicit self-advancement that feels pushy and compelled to your crowd.
Moreover, you can zero in on the accompanying five prescribed procedures to help commitment on Pinterest.
9. Dissect your outcomes
In the event that you're investing all of this energy into showcasing on Pinterest, it's likely probably the case you will need to guarantee the work you're doing works on your business' changes and brand mindfulness.
Thus, you'll have to break down the consequences of your Pinterest promoting endeavors to monitor your reference traffic, number of commitment, drives produced, and whatever else you're keen on becoming familiar with. The most straightforward method for doing this is through Pinterest Analytics.
Pinterest Analytics furnishes you with four significant sorts of data including:
Stay tuned for more information.
Top Ways Interior Designers & Remodelers Can Optimize Their Websites for Maximum Conversions & Sales
If you’re like most new designers and remodelers, your website has probably served its purpose over the years…you put it up there so people can find you and maybe get an idea of what kind of services you offer. But if you want to grow your business – then it needs to be more than just another picture-filled online brochure with contact information and a link to your Google+ page. You need to showcase your expertise, build trust and earn customers by showing them how much they could benefit from working with you. And this means taking full advantage of all the marketing tools available today (and yesterday).
Here are a few ways to help you optimize your website for conversions and sales.
1. Adding Pop-Ups to your website: This is one of the easiest and fastest ways to increase conversions on your site. The first thing that pops up when someone visits your website is usually a popup box asking them to signup or download something free. This is called “landing popups.” It’s a free tool that will make your conversion rate skyrocket. I use this often in my own websites to help me generate leads. For example, I have a landing page where potential clients can click to get their custom designed quotes or estimates within 30 minutes.
2. Remove distractions from your website: Too many pictures, too much text and other random things distract visitors which makes it harder for them to focus and convert into customers. I recommend removing everything but your main call-to-action button. Make sure it stands out and gives the visitor enough time to read what you wrote before pressing the button.
3. Include testimonials and case studies on your site: People love seeing real examples of successful projects completed elsewhere – especially when the work was done by a professional who knows what he/she is doing. Testimonials give a sense of credibility and authority since these are coming directly from the client. Case studies show off exactly why someone would hire you over others and how much money they stand to save.
To deliver more detailed information to you we have covered an extensive webinar last month. Go check it out on Kabms website and YouTube channel.
Interior designers and home remodelers can target over 250 million Pinterest users by sharing catchy content. In this blog series on Pinterest Marketing, we will educate businesses about Pinterest and how this platform can be used to increase brand awareness and conversion rates.
Pinterest has personal and business accounts. Choosing a business account gives you access to Pinterest Analytics and other features, including a visual search tool, a built-in video player, and the ability to run Pinterest ads if you wish, making the platform ideal for marketers. Users can add or pin selected content to boards with common themes to organize them and allow other users to discover new content related to their interests.
Prepare Your Content
To get the most out of the platform, upload your business content from your computer or mobile device, pin content you find on the platform, and add content you find online with the Pinterest browser button. Participation is key. You can follow friends and competitor boards, like and comment on other people's Pins, repost (or repost) content, and share website and blog links from Pins.
Here are some tips of using Pinterest for marketing your interior design business.
1. Distribute your content
85% Pinterest regular users search for and prefer visual content. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Unlike Instagram, users can click-through live links.
Pinterest Boards save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.
2. Engage your viewers
Pinners love engaging content. They’ll often re-blog your posts, leave comments, and even re-pin your work. If your image gets pinned thousands of times, your content will appear in searches across the Web.
Your goal is to make sure your Pins are shared enough so that they go viral. This means creating quality photos, videos, GIFs, quotes, music, infographics, podcasts, etc., and promoting your boards.
If you want other contributors to add content they believe works with your board’s theme you can invite them for a “group board”. This is a great way to increase engagement and interaction on your profile.
3. Grow your community
When you create boards and invite your friends and family to join, your followers will receive notifications whenever anyone pins anything on your profile. It’s not uncommon to see an entire board grow organically.
4. Promote yourself
When users browse content on Pinterest, they’re typically seeking something enjoyable, inspirational, or educational. That being said, it’s important that your site promotes itself through imagery and copy. When pinning, users search for things they love. If your website doesn’t speak directly about its unique offerings, then consumers won’t know what makes your services special.
5. Increase SEO value
Pinterest includes rich snippets in search results that help users understand exactly what a post is all about. This is especially beneficial on long pages where users may scroll past introductory text. When searching for interior designers, many will simply type "interior designers" to get relevant results.
Stay tuned for more information.