The idea of 'Luxury' revolves around desirability for rarity and exclusivity. Interior designers and home remodelers may cater the want for luxury but they can not go after every high-paying client. This is where 'branding' will help them. And we will not recommend any ordinary branding here. To become a haute luxury brand, 'Luxury Branding' is the only orbital road to success.
The Three Luxury Tips!
It might seem a herculean task to discover a luxury brand in your business. The following three luxury tips can help you navigate through the process.
1. Your X-Factor!
Know your value! What is it that makes you the best? Go out and research. You can not assume how your prospects define luxury. Talk to them and identify your audience. You'll find that not every client is a luxury client because luxury prices are only for the clients looking for luxury services.
Customers pay commodity prices for services, but they gladly pay premium prices for solutions. So, as you find your value, multiply it and offer luxury solutions.
2. Brand Positioning
Show Your Value! What image of your brand you want to have in your audience mind? Clients will not believe in something you say, but they won't deny something you show. Your brand positioning should be more than just a portfolio. Be it premium business cards with metallic edges and debossing or any luxury design, show your audience that you are a luxury brand provider.
3. Add Up!
Multiply your value! Do not be the back burners. As you are working for your clients, you must take out time for your own brand building. Show your value across all your brand touchpoints. 'Tell me without telling me' is a way to display your luxury brand - you don't have to say it out loud and still everyone can notice it.
You should have a brand story that your high-paying clients would like to hear. When customers visits your website, they should be able to recognize who you are, what are you offering and how they can buy it, and that all in just 3 seconds. If you're unable to design your portfolio for a 3-second magic show, you'll loose your charm.
Stay tuned as we'll discuss more about Luxury Marketing & PR in our next blog. For more value based information visit our website www.kitchenandbathmarketingsolutions.com
Kitchen & Bath Marketing Solutions Exclusive!
Put yourself in your client shoes. Isn't this a bit more effortful to construct or remodel your place when you only have design copies, either from showroom displays or 2D photographs? How can you imitate or modify those designs specific to your construction model?
Now, back into your shoes. As an interior designer or home remodeler, how can you make sure all expectations of your client are met in the design you have hypothesized in your head?
Designers! You know this, 'When there's a Will, there's a Way'. And your problem wants you to head towards '3D Rendering'. "See before you build" is the privilege you can provide to your clients and win their trust on your ideas. It saves them money. It saves you time.
It seems more technical to make use of virtual reality in your design business. Rather, if we conceptualize the Wizard of Oz Prototype, we come up with many different aspects of a 3D Rendering. Generally, KABMS divides the life cycle of its 3D Renderings into six prominent phases.
Life Cycle of 3D Renderings:
1. Initial Discussion & Documentation:
During the initial discussion, our 3D designers learn about the project and review the relevant documents. Based on project goals, our 3D designers recommend different services and strategies. Following the Initial discussion, our designers send over a quote for the project along with the expected deliverables, terms, and timeline of the project.
2. Content Gathering:
During this stage, our 3D designers create a checklist of everything needed to successfully complete the project. The checklist asks for details such as appliance and fixture model numbers, material references, fireplace models and other details that cannot be gathered from the project floor plans / elevations. Any items that are not known right away are supplemented by our vast library of 3D materials and objects.
3. Interior Design:
During the interior design phase, our professional interior designers take care of everything from scratch. Our team is equally capable to remodel an existing interior design.
4. Modelling, Texturing & Rendering:
Once the content is received, our talented team of construction and design professionals delivers near perfect results the first time around and offer free revisions until our clients are 100% satisfied.
5. Final Results:
Once our client has reviewed and approved the content, a final set of high resolution, post processed images are sent through secure channels and the quality of rendering is maintained.
If the project includes an animation, the animation will be made following the approval of the interior renderings. Each of our animations are backed with royalty-free premium music and cinematic video editing!
Virtual reality is not only limited to 3D Renderings. Kitchen & Bath Marketing Solutions is leading a variety of 3D design services.
K&BMS 3D Design Services
1. 3D Renderings:
3D rendering is an impactful marketing tool that can bring your project to life. This virtual design can replicate the feel of actual showroom display
2. 3D Animation :
Animations highlights the key features of a design. With the use of real time animation software, KABMS provides professional editing combined with premium music, close-ups, wide angle and panning shots of a 3D design.
3. 3D Virtual Walkthrough:
3D virtual tours where clients are in the driver seat, not only enable them to see their future home / remodel, but now they can move around inside the virtual design.
4. 3D Configurator:
Designers do not need to iterate 3D renderings because the clients themselves can mix and match different designs to find their favorite combination in our 3D Configurator.
3D Renderings - Budgeting Schemes:
From data collection to creating animation, everything may go smooth until the main problem heaves in sight. What is the worth of your 3D Design? This question has to be answered in monetary terms. Kitchen & Bath Marketing Solutions provides a comprehensive budgeting scheme for various kinds of 3D design projects.
1. Low End Budget:
It may range from $99-$250. Projects that usually don't require fine details and material finish accuracy are included in this budget scheme.
Pros: Because of low cost, it is preferred by clients. You may offer interior renderings, exterior renderings, floorplan renderings and virtual staging of images.
Cons: You may require to do multiple revisions of your design due to insufficient data on construction knowledge incorporated into the design.
2. Mid End Budget:
$400-$3000 typical cost for renovation or custom home design projects.
Pros: Services may include interior, exterior & sitemap renderings, 3D & colored floor plan, animations, cinematics and interactive 3D tours.
Cons: You need to pay attention to the minute details in the design.
3. High End Budget:
$3000-$10,000 is an estimated amount of budget for high-end commercial and residential projects.
Pros: Top of the line quality renderings presented through kiosks and real-time design configurations. Interactive communities are also the part of multi-unit projects.
Cons: Such design processes have a longer turn around time.
For more information you can review CEU Webinar and Workbook on our website under Resource Library section. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.
Over the past year, the residential design and remodeling industry has witnessed a drastically changing scenario. From shifting socio-economic conditions to pandemic-driven aesthetic consumer preferences, the residential interior design trends have undergone a paradigm shift. Keeping in view the transforming needs and requirements of daily living we have brought together 5 residential 2021 interior design trends currently being implemented in homes.
1. Work From Home Office Space
With a significantly increased number of people working from home nowadays, the need for an exclusive space for work-related activities in your homes has become inevitable. Interior design and remodelers across the globe have recorded an enhanced demand for such distinctive areas in new homes and renovation projects by homeowners. Squeezing out the space of a workstation or a quiet place for productive activities has become essential in every home.
2. Outdoor Spaces
As the “stay at home” phenomenon has become not so unique, every person now spends considerable amounts of time in their residential spaces. With lockdown scenarios on the rise, going out for entertainment and relaxation is not a viable option for many. So, having a fun, functional, and relaxing yard, patio or deck has become necessary in every home. Transform your existing outdoor spaces into areas for leisure seating, eating, and simply enjoying with family and friends.
3. Opting for Neutral Color Tones
The minimalist and neutral interior design concept is one of the most popular residential trends of 2021. Evoking an aura of positivity and tranquility, these color palettes help residents in calming down the stresses and anxiety of life. Accentuating the beauty of the modern lifestyle and making your home a subtle reflection of contentment and peace, you should add these neutral tones to your floors, walls, and all other furnishings. Indulge in decluttering and adopt minimalist home décor to add simplicity to your style.
4. The Smart Homes
Living in the world of digitalization and smart devices, 2021 is all about making your home technologically empowered. Designed with unmatched connectivity to create a system of smart gadgetry, the modern homes of today enable homeowners to save energy and water, enhance comfort and luxury and make their homes safer and more secure for superior living. These technology-driven smart homes contribute significantly towards improving the quality of life in your home.
5. Multi-Functional Design Preferences
Everyone wants to have a home that looks good and functions productively. Interior designers and remodelers today are seeing a strong shift in the preferences of their clients towards enhancing the comfort and functionality of their residential buildings while at the same time opting for aesthetically remarkable designs. 2021 residential design trends include the strong preference for multifunctional homes and spaces that can be utilized to meet the changing needs and requirements of the occupants. Optimizing the limited spaces and small-sized homes to make them suitable for various occasions and needs is the top priority of interior designers these days.
These 5 trends can possibly help enhance the value of your home in today's housing market. Review our blog for additional kitchen & bath trends in the industry. In addition, our resource library has a plethora of free information and marketing strategies to help grow your business. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.
With the nerve-wracking and intense competition in the remodeling and Interior Design industry, it is getting harder to gain a competitive edge organically. Sure, you can build a mind-blowing website and you still need to advertise and market it properly. Here is where your PPC Ad campaigns come in.
Are you running a PPC Ad campaign? If you are, are you happy with how your PPC Ad campaign is doing? Did the results of your current PPC campaign leave you unsatisfied? Or, do you simply want better results? Read on!
5 Tips to Improve PPC Ad Campaign for Your Remodeling & Interior Design Business
1. Low-Performing Keywords
The first and foremost thing to do is to check whether you have added low-performing keywords in your campaign or not. At times, it gets very difficult to realize which these are. For this, the trick is to see what your target keywords are and evaluate each one and check them for the following:
2. Include Negative Keywords
Including negative keywords is going to save you a lot of money on your campaign. By defining a negative keyword, search engines will know when not to show your ad. In the remodeling and interior design industry, you may not want your advertisement to show when someone types “DIY home décor”. So, it is important to add it to your negative keyword list.
3. Killer Content
Killer and top-of-the-line content are going to make the client click on your ad once they see it. Therefore, it is very important to go ahead and invest your time, money and energy in crafting the content for your advertisement. There should be no ambiguity about anything in the advertisement. The message, offer and value proposition should be clear with a clear call to action.
4. Manual Biding
Even though automatic bidding makes sense, it is better to go for manual bidding. This will give you control over what keywords you bid for and for how much.
Pro Tip: if bidding manually, you need to keep a closer eye on campaign performance. Check it weekly.
5. Proper Landing Pages
The biggest mistake people make is to link all ads to the home page. This is not the right way to handle traffic for most PPC campaigns. It is like you hold the hand of your potential client and leave him in the middle of the sea (home page). Your ad must lead them directly to what they are looking for. For instance, if the client clicked on an ad for “New Bathroom Designs 2021” they should land on the Bathroom Design page on your website instead of the main home page
Surely, these 5 tips are going to make your PPC campaign more efficient and result in better ROI (return on investment). Visit our Pay-Per-Click PPC page for additional PPC strategies, and also take a look at our resource library for more marketing strategies. If you have any questions or just want to speak with one of our professionals to learn more contact our office or schedule a strategy session to see how we can be of service.
Social media platforms like Instagram have transformed the way interior design and remodeling businesses operate worldwide. According to global statistics, more than 3.5 billion people have registered social media accounts. And this number keeps on growing every year.
Instagram is one of the most popular and widely used social media platforms in the world. It has provided users with a creative way of sharing images, videos, ideas, and aspirations about the various facets of life and living. By providing the users a fast and effective way of staying in touch through their smartphones, Instagram allows people to discover new design trends and remain updated with the latest happenings in the interior design and home remodeling industry.
Here are some essential aspects of interior design and remodeling businesses that have been transformed through the Instagram platform.
Fast Access to Large Audience: This photograph-based social media platform has more than 800 million active users worldwide. It provides an effective and innovative medium for designers to share glimpses and images of their work and projects with potential clients. Unlike in the past, interior designers and remodelers can reach out to a large number of audiences by posting their latest creations and works of art on their Instagram accounts.
Keeps Clients Updated on Latest Trends: Reshaping the way interior designers market their products and services, Instagram allows the target market to remain updated with the latest trends and happenings in the industry. In fact, with so many followers and users, it provides the designer an opportunity to shape up new trends and convey them to the users.
Improve the Learning Curve: With so many designers and remodelers from around the world showcasing the images and glimpses of their latest work and projects, Instagram allows local designers to remain updated with the changing scenarios in the industry. It helps them learn about current market practices and ways of improving the business operations.
New Ways of Marketing: Instagram and other social media platforms provide the interior design industry new ways of marketing their products and services to clients. With fast access to a large audience, you can keep potential market segments updated with your projects and creativity. With increased followers, you have a greater chance of increasing your client base by converting prospects into actual clients.
Build a Trustworthy Reputation: People from different origins and backgrounds can easily share their thoughts and experiences with others on such social media platforms. Being an interior designer, you need word of mouth marketing and good reviews to keep business flowing. With Instagram, your happy clients can give reviews and testimonials about your skills and services and reach out to their network of friends and family. You can build a better reputation in the market through fast and effective Instagram connections.
Connect With the Client: As a designer, you can design well and keep clients satisfied by remaining updated with their wants and needs. Instagram provides you a way to connect effectively with your clients and remain focused on their changing preferences and requirements.
To learn more about Instagram and social media and how to benefit and utilize these platforms better, visit our social media page for more information. Also, check out our Resource Library for additional resources and marketing tips. If you want to speak with one of our experts contact us or schedule a strategy session so we can better understand you business and show you how we can help grow your business and your brand.